Among the new iPhones Apple announced on September 10, 2026, the iPhone Duo is the company's first foldable smartphone. Priced from 364,800 yen in Japan, it arrives as a premium model well above the existing iPhone 18 Pro. According to IDC, global foldable smartphone shipments in 2025 will total about 20.3 million units, accounting for roughly 1.7 percent of the global smartphone market of about 1.2 billion units, but that figure is forecast to grow to about 35.8 million units by 2030, with the share reaching 3.1 percent that year. IDC forecasts shipments of about 10 million units in the 12 months after the iPhone Duo's launch and expects Apple to become a major player in a short time. Market revenue is expected to grow from 26.7 billion dollars in 2025 to 68.2 billion dollars in 2030, positioning foldable smartphones as a premium line that lifts average selling prices and profitability.
Apple Inc.Apple unveils its first foldable smartphone, the iPhone Duo, a new premium product line expected to lift average selling prices and profitability.
