Marriott raises guidance on stronger demand and new card deals
Guidance raised on stronger RevPAR and card deals Marriott raised its 2026 guidance, citing stronger revenue per room and new JPMorgan/American Express credit-card deals expected to add $100–125 million annually by 2028.
This is the main new positive event that lifted the stock.
Summer demand and World Cup boost bookings Summer travel demand and World Cup spending boosted bookings, and Middle East revenue declines eased from -43% to -12%, helping overall performance.
This shows the demand recovery that supported the raised guidance.
Q2 revenue miss and slowing profit growth Q2 revenue missed estimates and profit growth is slowing, while Middle East conflict delays hotel development, capping room growth.
This is the main negative counterweight that tempered the positive news.
Owner tensions and UK tax increases pressure fees Hotel owners are demanding a larger share of Bonvoy loyalty revenue, pressuring fees, while UK tax increases threaten franchisee profits.
This highlights the fee and regulatory risks that could limit future growth.