Swellfun's first loss in 12 years as destocking slashes revenue
First-half loss confirmed Swellfun reported a first-half net loss of 6.22 million yuan, its first interim loss in 12 years. Revenue fell 27.8% to 1.08 billion yuan. The company deliberately cut channel inventory by about 50%, which reduced revenue by 300 million yuan and gross profit by 250 million yuan. This confirms weak demand and pressures the stock.
This is the core new financial result that directly answers why the stock is moving.
Q2 loss ballooned Second-quarter revenue plunged 50.7% year on year to 266 million yuan, and the net loss widened to 177 million yuan. The first-quarter profit of 171 million yuan was wiped out. This shows the business deteriorated sharply in the most recent quarter, raising concerns about the rest of the year.
It highlights the accelerating deterioration in the latest quarter, a key new detail.
Inventory still massive Despite destocking, inventory remains 4.08 billion yuan, nearly half of total assets, with turnover days at about 2,785. This means products are sitting unsold for years, tying up cash and risking future write-downs. It signals that demand is far below production, a heavy drag on the stock.
It reveals a structural problem that could keep pressuring earnings and the stock.
Management turmoil and parent restructuring Swellfun cut 282 jobs in 2025 with 44 million yuan in severance and continues to shrink headcount in 2026. The core senior management has been almost entirely replaced. Parent Diageo is also cutting jobs globally and took 1.5 billion dollars in brand impairments. This instability adds uncertainty and weighs on investor confidence.
It shows internal and parent-level upheaval that can affect strategy and execution.