BMW cuts costs and signs tech deals, but China and tariffs weigh
Cost cuts and tech partnerships BMW cut 8,000 jobs to reduce costs and signed long-term tech deals with Qualcomm, NXP, Verizon and Viasat, strengthening future models and digital features.
These actions support future profitability and technology, a positive force for the stock.
Morgan Stanley raises target Morgan Stanley kept BMW Overweight and raised its target to €76, citing a cyclical margin bottom, suggesting the worst may be priced in.
Analyst upgrade can boost investor sentiment and signal a potential turning point.
China sales plunge China sales fell over 30% in Q2 and 20–30% in H1 amid tough EV competition, severely hurting BMW's profit engine.
China is a key market, and its weakness directly pressures BMW's financial performance.
Weak Q2 financials and tariffs Q2 pre-tax profit plunged 35.1% to €1.70 billion, automotive margin halved to 2.3%, revenue dropped 7.9%, and global deliveries fell 4.9%, with US tariffs adding pressure.
These weak results and tariff headwinds are major negative drivers for the stock.