Tax break and new models power King Gen's turnaround
EV import tax hike favors local assembly Thailand raised taxes on imported EVs to 30–50%, making rivals' imports pricier. King Gen's locally assembled Chery and JAECOO models, with 40% local parts, qualify for the lowest excise tier, giving them a price edge.
This policy shift directly boosts demand for King Gen's locally made vehicles over imported competitors.
Swing to profit and strong bookings King Gen swung from a 71.5 million baht loss to a 37 million baht profit. JAECOO 5 bookings topped 10,000, and over 10,000 cars were booked at the Big Motor Sale, signaling robust customer demand.
The return to profitability and record bookings show the company's financial and operational turnaround.
Expanding lineup and production ramp-up New models like the LEPAS L6, iCAUR V27 REEV, and FARIZON, plus a Huawei-linked brand, broaden its offerings. Monthly production now exceeds 4,000 vehicles, targeting 40,000, with Trinity Securities forecasting a 504 million baht profit for 2026.
A wider model range and rising output support future growth and analyst optimism.
Strategic investment and stake increase Rayong Wire Industries is taking a 7.68% stake in King Gen, funding an increase of King Gen's OJMT plant stake from 51% to 60%. This brings in capital and strengthens control over production.
The investment provides financial backing and operational control, supporting expansion plans.