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E. W. Scripps vs Fox: why the prices moved differently

Weekly · monthly · quarterly news summaries, side by side in time

E. W. Scripps Co Class A (SSP)

Fox Corp Class A (FOXA)

Q3 2026
▲2▼2

Roku Deal Drives Fox: Upgrades, Strong Earnings, But Antitrust Delay

  • Analyst upgrades on Roku synergies Wolfe, J.P. Morgan, and Wells Fargo upgraded Fox, citing the Roku deal's potential to create the largest free ad-supported streaming service and $300 million in ad savings.

    This explains a key positive force behind the stock during the period.

  • Strong earnings beat Fox reported $4.21 billion revenue and $1.79 EPS, driven by World Cup ads, sports, news, and Tubi's record 2.3% U.S. watch time, boosting investor confidence.

    This shows the fundamental performance that supported the stock.

  • Roku deal debt and premium price fears Investors initially punished the Roku deal, fearing the premium price and $12 billion debt load, sending shares down 16.8% before recovering.

    This highlights the main risk that pressured the stock.

  • DOJ antitrust delay and re-merger uncertainty The DOJ's second antitrust request delays the Roku deal closing, and reports of a possible Fox-News Corp re-merger add uncertainty, though fundamentals stay bullish.

    This points to regulatory and strategic risks that weighed on the stock.

August 2026
▲3

Fox's Roku deal and ad boom drive bullish outlook

  • Analyst upgrades on Roku deal and ad strength J.P. Morgan and Wells Fargo upgraded Fox to Overweight and raised price targets, citing strong advertising, the pending Roku acquisition, and World Cup economics. This boosts investor confidence and can lift FOXA shares as more analysts recommend buying.

    Directly explains why analysts are more bullish on FOXA, a key driver of the stock's recent momentum.

  • Q2 earnings beat on advertising and Tubi growth Fox reported Q2 revenue of $4.21 billion and EPS of $1.79, beating estimates. Strong ad demand across sports, news, and Tubi, plus the World Cup and FOX One launch, drove the beat. This shows the core business is performing well, supporting a higher stock price.

    Earnings beat is a fundamental positive that directly affects FOXA's valuation and investor sentiment.

  • Roku acquisition to create streaming giant Fox agreed to buy Roku for $22 billion, combining Tubi with Roku's platform to form the largest free ad-supported streaming service. Analysts see $300 million in ad synergies and a stronger growth profile, which could push FOXA higher as the deal progresses.

    The Roku deal is a major strategic move that transforms Fox's streaming business and is a key reason for the stock's recent gains.

  • Regulatory review and re-merger talk add uncertainty The DOJ issued a second request in the Fox-Roku antitrust review, a routine but delaying step. Also, reports of a possible Fox-News Corp re-merger surfaced, though Fox says no talks since 2022. These create uncertainty but don't change the bullish fundamentals.

    Highlights potential risks that could temper the positive drivers, giving a balanced view of what's moving FOXA.

Latest
▲3

Fox's Roku deal and ad boom drive bullish outlook

  • Analyst upgrades on Roku deal and ad strength J.P. Morgan and Wells Fargo upgraded Fox to Overweight and raised price targets, citing strong advertising, the pending Roku acquisition, and World Cup economics. This boosts investor confidence and can lift FOXA shares as more analysts recommend buying.

    Directly explains why analysts are more bullish on FOXA, a key driver of the stock's recent momentum.

  • Q2 earnings beat on advertising and Tubi growth Fox reported Q2 revenue of $4.21 billion and EPS of $1.79, beating estimates. Strong ad demand across sports, news, and Tubi, plus the World Cup and FOX One launch, drove the beat. This shows the core business is performing well, supporting a higher stock price.

    Earnings beat is a fundamental positive that directly affects FOXA's valuation and investor sentiment.

  • Roku acquisition to create streaming giant Fox agreed to buy Roku for $22 billion, combining Tubi with Roku's platform to form the largest free ad-supported streaming service. Analysts see $300 million in ad synergies and a stronger growth profile, which could push FOXA higher as the deal progresses.

    The Roku deal is a major strategic move that transforms Fox's streaming business and is a key reason for the stock's recent gains.

  • Regulatory review and re-merger talk add uncertainty The DOJ issued a second request in the Fox-Roku antitrust review, a routine but delaying step. Also, reports of a possible Fox-News Corp re-merger surfaced, though Fox says no talks since 2022. These create uncertainty but don't change the bullish fundamentals.

    Highlights potential risks that could temper the positive drivers, giving a balanced view of what's moving FOXA.

July 2026
▲3▼1

Fox's Roku Gamble, Ad Boom Drive Mixed Quarter

  • Roku acquisition debt and premium Fox agreed to buy Roku for $22 billion in cash and stock, taking on $12 billion in new debt. Investors worried the price was too high and the debt load risky, sending Fox shares down 16.8% on the day. This is the biggest overhang on the stock.

    The Roku deal is the single largest event this period and directly caused a sharp price drop.

  • Analyst upgrade on Roku growth potential Wolfe Research upgraded Fox to Outperform with a $71 target, saying the Roku merger will double long-term sales growth and that Fox shares are cheap after falling 23%. This offers a counterweight to the negative reaction, suggesting the sell-off may be overdone.

    It provides a bullish counterpoint to the negative deal reaction and explains why some investors see value.

  • Ad-supported streaming and Tubi growth The industry is shifting toward ad-supported streaming, live sports, and short videos. Fox's Tubi hit a record 2.3% of U.S. TV watch time, and Fox is entering the fast-growing micro-drama market. These trends boost Fox's advertising revenue and future growth prospects.

    It highlights a fundamental demand shift that benefits Fox's streaming and ad business, supporting the stock.

  • Record Q4 earnings on World Cup ads Fox reported fourth-quarter earnings of $1.79 per share, beating estimates, with revenue of $4.21 billion. World Cup advertising drove a 45% jump in TV revenue. The strong results show Fox's core business is thriving, which could help offset concerns about the Roku deal.

    It shows Fox's underlying business strength and is a key positive catalyst for the stock.

▲3▼1

Fox's Roku Gamble, Ad Boom Drive Mixed Quarter

  • Roku acquisition debt and premium Fox agreed to buy Roku for $22 billion in cash and stock, taking on $12 billion in new debt. Investors worried the price was too high and the debt load risky, sending Fox shares down 16.8% on the day. This is the biggest overhang on the stock.

    The Roku deal is the single largest event this period and directly caused a sharp price drop.

  • Analyst upgrade on Roku growth potential Wolfe Research upgraded Fox to Outperform with a $71 target, saying the Roku merger will double long-term sales growth and that Fox shares are cheap after falling 23%. This offers a counterweight to the negative reaction, suggesting the sell-off may be overdone.

    It provides a bullish counterpoint to the negative deal reaction and explains why some investors see value.

  • Ad-supported streaming and Tubi growth The industry is shifting toward ad-supported streaming, live sports, and short videos. Fox's Tubi hit a record 2.3% of U.S. TV watch time, and Fox is entering the fast-growing micro-drama market. These trends boost Fox's advertising revenue and future growth prospects.

    It highlights a fundamental demand shift that benefits Fox's streaming and ad business, supporting the stock.

  • Record Q4 earnings on World Cup ads Fox reported fourth-quarter earnings of $1.79 per share, beating estimates, with revenue of $4.21 billion. World Cup advertising drove a 45% jump in TV revenue. The strong results show Fox's core business is thriving, which could help offset concerns about the Roku deal.

    It shows Fox's underlying business strength and is a key positive catalyst for the stock.

Q2 2026
▲2▼2

Fox's $22B Roku Bet Sinks Shares, But EPS Outlook Brightens

  • Roku acquisition raises debt and integration risks Fox agreed to buy Roku for $22 billion, mostly debt-funded, pushing leverage to ~2.8x and delaying cost savings. Shares fell ~15% to a 52-week low on fears of overpayment and a 2027 close.

    This was the main negative force driving FOXA's price down during the period.

  • Roku deal creates largest ad-supported streaming player By outbidding Netflix, Fox gains Roku's 36% connected-TV share and 100 million households, combining with Tubi to challenge Disney in ad-supported streaming. Analysts see more media M&A ahead.

    This strategic upside was a key positive factor supporting the stock despite the initial selloff.

  • Fiscal 2026 EPS estimates rise on NFL Mexico and Roku synergies Analysts raised fiscal 2026 EPS estimates by 7.6% to $4.93, citing NFL Mexico rights and expected Roku synergies. This earnings optimism provided a counterweight to deal-related concerns.

    This shows a positive fundamental driver that helped offset negative sentiment.

  • BofA keeps sell rating, cites no near-term catalysts BofA maintained a sell rating and $54 target, warning of no near-term catalysts and costly future NFL rights. This analyst caution added pressure on the stock.

    This analyst view reinforced negative sentiment and was a factor in the stock's decline.

June 2026
▲2▼2

Fox's $22B Roku Bet Sinks Shares, But EPS Outlook Brightens

  • Roku acquisition raises debt and integration risks Fox agreed to buy Roku for $22 billion, mostly debt-funded, pushing leverage to ~2.8x and delaying cost savings. Shares fell ~15% to a 52-week low on fears of overpayment and a 2027 close.

    This was the main negative force driving FOXA's price down during the period.

  • Roku deal creates largest ad-supported streaming player By outbidding Netflix, Fox gains Roku's 36% connected-TV share and 100 million households, combining with Tubi to challenge Disney in ad-supported streaming. Analysts see more media M&A ahead.

    This strategic upside was a key positive factor supporting the stock despite the initial selloff.

  • Fiscal 2026 EPS estimates rise on NFL Mexico and Roku synergies Analysts raised fiscal 2026 EPS estimates by 7.6% to $4.93, citing NFL Mexico rights and expected Roku synergies. This earnings optimism provided a counterweight to deal-related concerns.

    This shows a positive fundamental driver that helped offset negative sentiment.

  • BofA keeps sell rating, cites no near-term catalysts BofA maintained a sell rating and $54 target, warning of no near-term catalysts and costly future NFL rights. This analyst caution added pressure on the stock.

    This analyst view reinforced negative sentiment and was a factor in the stock's decline.

▲4

Fox's Roku Deal Wins Bidding War, But Debt and Delay Still Weigh

  • Fox beats Netflix for Roku Fox won the bidding war for Roku, beating Netflix. This shows Fox is willing to spend big to grow its streaming and advertising business, which could pay off long-term. But the high price and debt taken on to fund it are still a concern for investors.

    This is a new development that shows Fox's competitive strength in acquiring Roku, a key driver of the stock.

  • Roku deal creates media powerhouse Fox's $22 billion Roku acquisition will reach 100 million households and combine Tubi with The Roku Channel, making Fox a major ad-supported streaming player. This challenges Disney and could boost Fox's ad revenue and distribution power over time.

    This explains the strategic rationale and potential upside of the Roku deal, which is central to Fox's future growth.

  • Analysts see more media M&A after Fox-Roku Analysts named Lionsgate and AMC Global Media as potential takeover targets after Fox's Roku deal, signaling a wave of consolidation. For Fox, this validates its strategy and could lead to more opportunities, but also means more competition for content assets.

    This shows the broader industry impact of Fox's deal and potential for further strategic moves, affecting investor sentiment.

  • Fox earnings estimate rises on NFL Mexico, Roku synergies Fox's fiscal 2026 earnings estimate rose 7.6% to $4.93 per share, helped by a new NFL package in Mexico and $400 million in cost savings from the Roku deal. This shows analysts see profit growth ahead despite industry headwinds.

    This provides concrete evidence of improving earnings outlook, a key driver for the stock price.

▼3▲1

Fox's $22B Roku Bet Sinks Shares on Debt and Delay Fears

  • Roku deal triggers sharp sell-off Fox agreed to buy Roku for $22 billion in cash and stock, funded largely by new debt. Investors fear the price is too high and the payoff too far off, sending FOXA down about 15% on the news and to a 52-week low.

    This is the single new event driving the stock this period.

  • Debt load and delayed savings worry analysts The deal adds roughly $12 billion in borrowing, pushing net leverage to about 2.8 times earnings. Promised cost savings of $400 million will take years, and the deal won't close until early 2027, so there's no near-term boost to profits.

    Explains why the market reacted so negatively to the deal's structure.

  • BofA keeps sell rating, cuts outlook Bank of America maintained its sell rating and set a $54 target, citing the large cash outlay, no near-term catalysts, and a costly future NFL rights renewal that could squeeze profits. This reinforced the negative sentiment and added selling pressure.

    Shows analyst skepticism that amplifies the stock's decline.

  • Strategic logic: streaming distribution and ad scale Fox gains Roku's 36% connected-TV share and its ad platform, combining with Tubi to create the largest ad-supported streaming player. This positions Fox for the shift from cable to streaming, a long-term positive even as short-term costs weigh.

    Provides the bull case and counterweight to the negative reaction.

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