China Literature Ltd

Thirteen films have been scheduled for the 2026 National Day holiday period, running from October 1 to October 7, spanning genres including comedy, science fiction, crime, suspense, romance, and animation. As of press time, total box office for new National Day releases, including pre-sales and preview screenings, is approaching 35 million yuan. The crime suspense film Detective's Trace, directed by Chen Sicheng, tops the pre-sales chart with over 10.5 million yuan. The film is produced by New Classics Media, a subsidiary of China Literature, and Maoyan Entertainment, with China Film among the co-producers. Peppa Pig's Perfect Holiday, The Couple Who Meant What, and Rebirth 2 rank second, third, and fourth in pre-sales respectively. Topu Consulting forecasts total box office for the seven-day National Day period at around 1.28 billion yuan. Because two major films are scheduled for release on October 3 and October 5 respectively, box office during the period is expected to fluctuate in waves. Looking back at recent years, the 2019 National Day holiday set a historical peak of 4.466 billion yuan, followed by 4.388 billion yuan in 2021, a drop to 1.497 billion yuan in 2022, a rebound to 2.735 billion yuan in 2023, and 1.835 billion yuan last year. In addition, Bona Film Group announced that its first AI hyper-realistic theatrical film, Sanxingdui: Future Memories, is officially set for nationwide release on October 23. The film runs 100 minutes and is the first theatrical film in China produced using AI technology to receive a public screening permit from the National Film Administration.