Proya Cosmetics Co Ltd Class A

Proya's wholly owned subsidiary Proya Hainan Investment Co., Ltd. has invested 3.132114 million yuan to become a new shareholder of Shanghai Kede Biotechnology Co., Ltd., the parent company of the functional skincare brand BISHENGZHIYAN, with a 19% stake. Founder Shi Nuo's shareholding has correspondingly dropped to 47.06%, but he remains the largest shareholder. Proya told 21st Century Business Herald that this transaction is a minority equity investment, does not involve control or consolidation, and BISHENGZHIYAN will continue to operate independently with its founding team leading the brand's development. Kede Biotechnology was established in December 2016 and owns the functional skincare brand BISHENGZHIYAN and the body care brand Eios. According to beauty industry media Qingyan, BISHENGZHIYAN's sales on mainstream e-commerce platforms reached 745 million yuan in 2025, and sales in the first eight months of this year were 669 million yuan, with the full year expected to approach the 1 billion yuan level. On the industrial investment side, Proya Hainan Investment Co., Ltd. plans to invest 100 million yuan to subscribe to limited partnership interests in Ningbo Zhixing Yueheng Venture Capital Partnership, a fund managed by Shanghai Zhenxin Valley Investment Management Co., Ltd. The fund's target total committed capital is 3.1 billion yuan, with an initial total committed capital of 920 million yuan. Proya has previously spent a cumulative 779 million yuan to acquire a 51% controlling stake in Flower Knows. This investment in BISHENGZHIYAN is intended to strengthen its position in the functional skincare sector, which is facing growth pressure.

Proya disclosed minutes from an investor communication meeting on September 8, explaining its integration strategy after acquiring the color cosmetics brand Flower Knows and its future investment and merger direction. The company obtained a 51% stake in Flower Knows in June 2026 and consolidated it into its financial statements. The brand's founders and core team still hold a 49% stake in Flower Knows, and the existing team remains stable. In terms of integration, the company respects Flower Knows' existing brand positioning, team, and operating characteristics, while providing group resources and capabilities in research and development, supply chain, digitalization, organizational management, and overseas business to gradually unlock synergies. Regarding future investments and acquisitions, Proya said it will continue to focus on consumer brands that align with its long-term strategy, have clear brand positioning, differentiated product and team capabilities, and long-term growth potential. It will also comprehensively consider brand assets, team capabilities, financial quality, valuation levels, and post-investment synergy potential, and maintain prudent investment.

Proya announced that as of August 31, 2026, it had repurchased 2.02 million shares, accounting for 0.51% of total share capital, with a repurchase amount of 129 million yuan. The actual repurchase price range was 57.24 yuan to 73 yuan per share. In the first half of 2026, Proya achieved revenue of 5.375 billion yuan and net profit attributable to the parent of 1.168 billion yuan.

PROYA, the flagship brand of Proya Cosmetics, has partnered with Ulta Beauty, the nation's largest beauty retailer, to join its global prestige skincare lineup. This November, PROYA will launch its Advanced Firming and Original Repair collections in 400 Ulta Beauty stores nationwide and online at Ulta.com. The collaboration marks a significant milestone in PROYA's global expansion, bringing its science-led skincare philosophy to U.S. consumers. Yuli Cai, Head of PROYA's Overseas Business, said the partnership represents an important step in building PROYA as a global beauty brand grounded in quality, scientific innovation and long-term growth. The brand aims to leverage Ulta Beauty's nationwide store footprint and millions of Ulta Beauty Rewards members to cultivate deep consumer trust across the U.S. and build replicable retail partnership models for future expansion into Western Europe and other global markets.