Daktronics, Inc. designs, manufactures, and sells electronic display systems and related solutions for sports, commercial, and transportation applications in the United States and internationally. It operates through Commercial, Live Events, High School Park and Recreation, Transportation, and International segments. The company offers video displays and walls, sports scoreboards, LED message displays and signs, intelligent transportation systems dynamic message signs, mass transit displays, sound systems, digital billboards and street furniture, and digit and price displays. It also provides indoor dynamic messaging systems, software and controllers including Venus, a control suite for distributing and updating content across displays. Daktronics serves out-of-home companies, retailers, quick-serve restaurants, casinos, shopping centers, cruise ships, commercial building owners, petroleum retailers, government transportation departments, transportation contractors, airlines, and sports and commercial facilities. It sells through direct sales and resellers. Incorporated in 1968, Daktronics is headquartered in Brookings, South Dakota.