Ibotta, Inc. is a technology company that provides digital promotion services to clients in the United States. It sources digital promotions primarily from consumer packaged goods brands and distributes them to consumers through its network of publishers via the Ibotta Performance Network (IPN), a technology platform. The company offers promotional services through the IPN, including direct-to-consumer mobile, web, and browser extension properties as well as third-party publisher properties, along with display ads, tiles, sponsored offers, newsletters, and feature placements. It also offers LiveLift, a set of capabilities designed for brands to drive sales. The company was formerly known as Zing Enterprises, Inc. and changed its name to Ibotta, Inc. in 2012. Ibotta, Inc. was incorporated in 2011 and is headquartered in Denver, Colorado.