Pubmatic Inc

A federal court ordered behavioral remedies against Google that prohibit the company from favoring its own ad tools over rival ad tech platforms, sending shares of digital advertising technology company PubMatic up 2.6% in the afternoon session. The U.S. Department of Justice announced that the court order requires Google to prohibit AdWords from preferentially bidding into its own ad tools or directly into DFP. Under the memorandum and opinion unsealed by U.S. District Judge Leonie Brinkema, Google must also integrate its ad exchange with rival publisher ad servers and allow publishers to export data from DFP and AdX to facilitate switching providers. The behavioral rules further prevent Google's ad-buying business from manipulating auctions, obligate the company to share data with competitors, and mandate that Google submit to a compliance monitor and a technical committee for six years. PubMatic shares were trading at $17.35, up 2.6% from the previous close.

AppLovin and five other advertising software stocks reported mixed second-quarter results, with group revenues beating analyst estimates by 1.5% while next-quarter guidance came in 2.6% below expectations. AppLovin posted revenue of $1.92 billion, up 52.8% year over year but missing estimates by 1.2%, and its stock fell 24.2% since reporting. PubMatic was the standout, with revenue of $78.59 million, up 10.5% and beating estimates by 13.7%, sending its shares up 30.8%. DoubleVerify revenue rose 2.5% to $193.8 million, missing estimates by 4.2%, while The Trade Desk revenue grew 3% to $715.1 million, missing by 4.9% and issuing weak guidance. LiveRamp revenue increased 9.8% to $214 million, meeting estimates, but it lost one enterprise customer paying over $1 million annually.

PubMatic shares soared 9.9% in the last trading session to close at $12.65, backed by solid volume. The rally was supported by better-than-expected first-quarter results, driven by accelerating adoption of AI-powered AgenticOS, rapid growth in CTV, mobile app and emerging revenues, and expanding DSP diversification. Management expects a return to double-digit revenue growth with margin expansion in the second half. The company is expected to post quarterly earnings of $0.03 per share on revenues of $69.1 million in its upcoming report.

SWYM.ai announced a new cross-SSP bidstream access solution that enables buyers to deploy intelligent supply shaping across 10 leading SSPs through a single platform. The AI decisioning platform is leveraging containerized deployments with top supply partners including Index Exchange, Magnite, Media.net, OpenX, and PubMatic, with in-process deployments with Equativ and Nexxen, and API and real-time data integrations with Google Ad Manager, InMobi, and Xandr. The solution brings AI-driven decisioning directly into SSP infrastructure, allowing buyers to optimize inventory quality, bid selection, pricing, and supply path efficiency before the bid. By operating within SSP infrastructure, SWYM continuously learns from campaign outcomes and adapts its decisioning in real time, helping buyers reduce duplication, minimize unnecessary costs, and improve media efficiency. The platform integrates with every major DSP and SSP to deliver smarter, faster, and more efficient programmatic outcomes.