Under Armour, Inc. designs, develops, markets, and distributes performance apparel, footwear, and accessories for men, women, and youth. Its apparel includes compression, fitted, and loose fit types, while footwear covers running, training, basketball, cleated sports, recovery, outdoor, and casual use. Accessories include gloves, bags, headwear, and socks. Products are sold under brands such as UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA. The company distributes through wholesale channels and directly to consumers via its own retail stores and e-commerce websites, operating in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. It was incorporated in 1996 and is headquartered in Baltimore, Maryland.
Under Armour Cuts Annual Revenue Outlook as North America Sales Fall
Under Armour has lowered its full-year revenue forecast to a mid-single-digit percentage decline, down from a previous expectation of only a slight decline, sending shares down as much as 9% in early trading. North America revenue fell 9% to $609.8 million in the fiscal quarter ended June 30, and CFO Reza Taleghani said the company expects a more difficult consumer environment in North America and parts of Asia Pacific to continue through the second quarter. CEO Kevin Plank, who returned in 2024, has cut the product assortment by about 25% and spent $266 million on restructuring, with the turnaround plan set to be completed by the end of the year. Short interest stands at 23.98% of total float, and hedge fund ownership declined from 46 to 40 in the first quarter.
Under Armour Q2 revenue misses, EPS beats as CEO calls quarter a reset
Under Armour reported second quarter revenue of $1.10 billion, missing analyst estimates of $1.11 billion and declining 3.2% year over year, while adjusted EPS of $0.05 significantly beat the $0.02 consensus. CEO Kevin Plank described the quarter as a reset, citing softer consumer demand in North America and Asia Pacific and a promotional retail environment. Management reiterated full-year adjusted EPS guidance of $0.10 at the midpoint, and adjusted operating income of $52.39 million beat estimates by 47.2%. During the earnings call, analysts questioned the company about the success of its Bouncy Tee, SKU reduction plans, revised revenue outlook, and regional traffic trends, with Plank emphasizing disciplined marketplace management over chasing short-term sales.
Under Armour cuts FY27 sales outlook amid soft demand
Under Armour has lowered its full-year fiscal 2027 revenue outlook, now projecting a mid-single-digit percentage decline compared to its prior expectation of a slight dip. The company attributed the revision to softer demand in North America and Asia-Pacific, with North America now seen falling at a mid-single-digit rate versus a low-single-digit decline previously, and both Asia-Pacific and EMEA shifting from low-single-digit growth to low-single-digit declines. In the first quarter ended June 30, 2026, revenue fell 3% to $1.1 billion, with North America down 9% and Asia-Pacific down 7%, while international revenue rose 5% to $490 million, led by a 12% increase in EMEA and an 8% gain in Latin America. Gross margin improved 590 basis points to 54.1%, helped by tariff refunds under the International Emergency Economic Powers Act, and the company maintained its profit guidance, expecting gross margin to expand by 220 to 270 basis points for the full year. Net income was $1 million, or $21 million on an adjusted basis, with diluted earnings per share flat on a reported basis and $0.05 adjusted.
Take-Two, Fluor, Wendy's beat earnings; Under Armour misses revenue
Take-Two Interactive Software surged 6% after reporting first-quarter 2026 earnings of $0.36 per share, beating the Zacks Consensus Estimate of $0.31 per share. Fluor Corporation shares surged 16.9% after reporting second-quarter 2026 earnings of $0.91 per share, surpassing the Zacks Consensus Estimate of $0.73 per share. The Wendy's Company rose 4.1% after reporting second-quarter 2026 earnings of $0.18 per share, exceeding the Zacks Consensus Estimate of $0.16 per share. Under Armour fell 4.5% after reporting first-quarter 2026 revenues of $1.1 billion, missing the Zacks Consensus Estimate by 0.93%.
PVH shares drop 18% despite Q1 beat as apparel sector posts strong quarter
PVH shares fell 18.3% after its first-quarter results, even though the company beat revenue and earnings estimates. PVH reported revenues of $2.03 billion, up 2.1% year on year and 1.5% above analyst consensus, with next-quarter EPS guidance also exceeding expectations. The broader consumer discretionary apparel and accessories group, comprising 15 tracked stocks, beat revenue estimates by 1.4% on average and saw share prices rise 5.9% since reporting. Among peers, Ralph Lauren surged 17.9% on a 16.6% revenue jump, while Figs tumbled 36.1% despite a 28% revenue increase. Under Armour, the weakest performer, posted flat revenues of $1.17 billion and missed full-year EPS guidance, yet its stock rose 19.9%.
Vietnam hit with 12.5% US tariff, higher than rivals, risking top apparel exporter status
Vietnam has been hit with a 12.5% import tariff by the United States, higher than the 10% levied on competitors like Bangladesh, Cambodia, Indonesia, and Malaysia. It has also not been granted access to a new textile mechanism that could lower duties on certain textile products, threatening its position as the largest apparel exporter to the US. The measure took effect on Friday, July 24, 2026, citing insufficient enforcement of forced labor prohibition laws. Vietnam is still in trade negotiations with the US, unlike the four rival nations that have already reached agreements and gained access to the textile mechanism linked to imports of US cotton and raw materials. Vietnam overtook China last year to become the top apparel exporter to the US and is one of the countries with the highest trade surplus with the US. Global brands such as Nike, Gap, Ralph Lauren, and Under Armour use Vietnam as a key production base.
GAP · Tariff · Negative Vietnam, a key production base for Gap, faces a 12.5% US tariff, higher than rivals, raising costs and threatening supply chain competitiveness.
NKE · Tariff · Negative Nike relies heavily on Vietnam for manufacturing; the 12.5% tariff increases costs and may erode margins relative to competitors in lower-tariff countries.
RL · Tariff · Negative Ralph Lauren uses Vietnam as a key production base; the higher tariff raises import costs and disadvantages it versus rivals with access to lower duties.
UAA · Tariff · Negative Under Armour sources from Vietnam; the 12.5% tariff increases production costs and may hurt competitiveness against brands with lower-tariff sourcing.
COTTON · Tariff · Positive The tariff on Vietnam may reduce Vietnamese demand for US cotton, but the textile mechanism linked to US cotton imports for rival countries could boost US cotton demand overall.
Under Armour shares rise on new partnership with Chinese designer Feng Chen Wang
Under Armour shares rose 2.6% in afternoon trading after the company announced a new partnership with fashion brand Feng Chen Wang as part of its strategy to grow its womenswear business. The long-term creative relationship is tied to Under Armour's Rebel Daughter womenswear initiative and marks the first time the company has partnered with a Chinese designer for commercially sold products. The new line is set to launch in the fourth quarter of 2026. The move appears aimed at strengthening Under Armour's position in the Asia-Pacific region, its second-largest international market, which accounted for about a third of the company's total international revenue in 2026 and saw a 13% increase in revenue during the fourth quarter. After the initial pop, the shares cooled down to $6.53, up 2.1% from the previous close.
UAA · Demand · Positive Partnership with Chinese designer Feng Chen Wang to grow womenswear and strengthen Asia-Pacific market, expected to drive product demand.
Supreme Court Tariff Ruling Creates Market Tailwind Through Refunds
The Supreme Court's decision to strike down President Trump's Liberation Day tariffs is emerging as a market tailwind that few are discussing, with the Treasury Department already refunding $22 billion in May out of an estimated $166 billion owed. Wells Fargo analyst Ohsung Kwon notes that around 40 companies, including Apple, Caterpillar, Dollar Tree, and Tesla, discussed refunds in the first quarter, though only eight such as Ford, General Motors, and Under Armour recognized them as a benefit. Ken Mahoney of Mahoney Asset Management sees the repayments as a legitimate earnings boost that could lead to positive estimate revisions and earnings beats, while others like Bob Lang and Giuseppe Sette view them as a one-time event unlikely to move markets meaningfully. Bloomberg Intelligence highlights an earnings-quality test as companies handle refunds differently, with Capri Holdings lifting gross profit by $40 million while Steven Madden excluded the benefit from adjusted results. Kwon expects the refunds to broaden the market and potentially fund capital expenditures, buybacks, or dividends in the second half of the year.
Under Armour Q1 revenue flat, full-year EPS guidance misses estimates
Under Armour reported first-quarter revenues of $1.17 billion, flat year on year and in line with analyst expectations, but full-year EPS guidance missed estimates and adjusted operating income fell significantly short. Among 15 tracked consumer discretionary apparel and accessories stocks, the group overall beat revenue consensus by 1.6% and next-quarter revenue guidance was in line. Movado posted the strongest results with revenue of $142.4 million, up 8.1% year on year and beating estimates by 5.4%, while Kontoor Brands saw revenue surge 45% to $613.3 million but missed analyst expectations by 21.3%. Figs revenue rose 28% to $159.9 million, exceeding estimates by 4.7%, and Carter's revenue grew 8.1% to $681.1 million, beating estimates by 3.2%.
Stellantis launches robotaxi pilot in Luxembourg and Dodge-Under Armour collaboration
Stellantis is partnering with Pony AI and Bolt on an autonomous mobility pilot in Luxembourg, while its Dodge brand has launched a collaboration with Under Armour linking performance vehicles to athletic and lifestyle apparel. A former senior software executive has also outlined identity risks for luxury automakers as EVs and AI reshape vehicle design, sales, and experience. These moves place Stellantis at the center of debates on autonomous services, brand equity, and software-driven identity. The Luxembourg pilot signals a preference for external technology and mobility partnerships over in-house development. For investors, the developments provide context on how Stellantis positions its brands and software capabilities across robotaxis and lifestyle collaborations, with identity and pricing power remaining key questions as EV and AI features become more common.
IMG Academy Partners with Aetrex for Personalized Student-Athlete Performance
IMG Academy has announced a new partnership with Aetrex, making Aetrex the Official Foot Scanning Technology and Athletic Insole Partner of the world's leading sports education brand. As part of the collaboration, IMG Academy will install five Aetrex Albert Pro 3D foot scanners across its Bradenton, Florida campus and provide complimentary Aetrex athletic insoles to every student-athlete arriving this fall. The advanced scanning technology captures precise measurements including arch type, pressure distribution, and gait patterns to create individualized support solutions. The partnership also integrates with IMG Academy's existing relationship with Under Armour, leveraging the Aetrex FitAI platform to deliver footwear recommendations tailored to each student-athlete's foot profile and sport-specific demands.
Aetrex Worldwide, Inc. · Demand · Positive Aetrex is the subject; partnership expands use of its foot scanning technology and insoles at a major sports academy.
IMG Academy · Technology · Positive IMG Academy is the subject; partnership provides advanced foot scanning and custom insoles to enhance student-athlete performance.
UAA · Demand · Positive Partnership integrates with Under Armour's existing relationship with IMG Academy, potentially driving footwear sales through Aetrex FitAI platform recommendations.
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