Hearing (aids & cochlear implants)

1.5 billion people worldwide have ears that are starting to fade, and that number will hit 2.5 billion by 2050 — yet most still won't wear a hearing aid, because it's expensive, embarrassing, and hard to get. This market was for decades a quiet kingdom of just a few European companies selling devices at hundreds of thousands of baht a pair. Until the day Apple turned AirPods into a hearing aid for $249 — this lesson walks through how "the device that gives hearing back to an aging world" works, who controls it, and why it's one of the fiercest battlegrounds where medtech and consumer-tech are colliding.

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Bernstein names Sonova, Alcon as top European medtech picks for H2

Bernstein has named Sonova as its short-term top pick and Alcon as its preferred long-term idea in a new H2 playbook for European medtech, assigning both "outperform" ratings with price targets of CHF 275 and CHF 76.15, respectively. Sonova, the world's No. 1 player in the $7.7 billion hearing aid wholesale market with roughly a 25% unit share, is expected to benefit from a multi-pronged growth setup into its H1 2026/27E results in November, with Bernstein forecasting H1 wholesale organic growth of 10.1% versus consensus at 8% and Group organic growth of 6.5% versus consensus of 4.9%. The bull case rests on continued strength from the EON Sphere launch, further share gains at Costco, where the Infinio-based device only entered the channel in March 2026, and another seven months of tailwind from Virto R hearing aid sales, plus a sharp H2 improvement in the Cochlear Implant business and accelerating M&A contribution in Retail as rivals Demant and Amplifon remain financially constrained. Bernstein's core EBIT estimates sit 5-8% above consensus across 2026/27E-2028/29E. On Alcon, the dominant ophthalmology player holding #1 or #2 positions across most of its sub-markets, Bernstein argues investor sentiment on the intraocular lens and consumables businesses has become "overly negative" and that the pressure is "largely transitory," expecting implantables growth to accelerate to 4% in 2027. Bernstein's constant-currency revenue growth estimates run 38-112 bps above consensus for 2026E-2028E, with core EPS estimates 1-9% higher, and at roughly 17x NTM P/E it sees an attractive entry point into what it calls a "multi-year compounding business."
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Aging Population › Hearing (aids & cochlear implants) ▲Demand
Aging Population › Vision & Eye Care ▲Demand
ALC.SW · Capital · Positive Bernstein names Alcon its preferred long-term European medtech pick with an outperform rating and CHF 76.15 price target, arguing negative sentiment is overdone.
SOON.SW · Capital · Positive Bernstein names Sonova its short-term top pick with an outperform rating and CHF 275 price target, citing above-consensus EBIT estimates.
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