Adobe Systems IncorporatedAdobe signs multi-year strategic partnership with Jet2 to supply its Customer Experience Orchestration and AI content tools to 10 million myJet2 customers.
Adobe and Jet2 have announced a multi-year strategic partnership to deliver agentic AI-powered personalised experiences to millions of Jet2 holidaymakers. The partnership pairs Jet2's 10 million myJet2 customers and its award-winning VIP customer experience with Adobe's Customer Experience Orchestration technology, centred on Adobe CX Enterprise Coworker, which uses agentic AI to help Jet2 colleagues rapidly deliver on-brand personalised experiences at scale. Jet2 will use Adobe's content supply chain tools, including Adobe Firefly Foundry and Adobe Brand Intelligence, to create on-brand holiday content faster and more consistently, and Adobe will help Jet2 optimise its content for large language models as holidaymakers increasingly turn to AI-search to research trips. A pioneering new Jet2 x Adobe Customer Experience Lab will bring Adobe Forward Deployed Engineers together with Jet2's digital, customer and technology teams to rapidly test, build and scale new AI-powered services. David Hills, Chief Customer Officer at Jet2, said the partnership will make every interaction more personal, relevant and timely, while Nathan Hancock, Vice President and Managing Director for the UK, Ireland, Middle East and Africa at Adobe, said the two companies are creating something that will transform travel experiences.
Adobe Systems IncorporatedAdobe signs multi-year strategic partnership with Jet2 to supply its Customer Experience Orchestration and AI content tools to 10 million myJet2 customers.
Jet2 PLCJet2 adopts Adobe's agentic AI and content supply chain tools to deliver personalised holiday experiences and a new joint Customer Experience Lab.