Trade Policy Office Eyes Japan's Push to Make Novel Food a Strategic Industry with 1 Trillion Yen Investment

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The Trade Policy and Strategy Office of the Ministry of Commerce disclosed that Japan has announced a draft long-term public and private investment plan through 2040, elevating the novel food industry to one of the country's strategic industries. This national plan aims to attract a total of more than 370 trillion yen, covering 17 strategic fields and 62 key products and technologies, ranging from artificial intelligence, semiconductors, quantum technology, biotechnology and clean energy to Food Tech, which is one of those 17 strategic fields. For the novel food industry specifically, Japan plans to allocate about 1 trillion yen in investment to push the market value to 3 trillion yen by 2040, from the current market value of 300 billion yen for alternative protein and 15 billion yen for functional foods. The government plans to establish a new budget category called Strong and Prosperous Japan with no spending ceiling and the ability to plan long-term budgets. Japan has chosen to build on its strengths in fermentation technology, functional foods and food formulation innovation rather than investing in cultivated meat, and has set a strategy to expand into the United States and Europe before entering Asian markets. Meanwhile, in 2025 Japan was Thailand's third-largest export market for agricultural and agro-industrial products, with export value of 5.08194 billion US dollars, or about 166.781 billion baht, although this was down 2.1% from the previous year. The director of the Trade Policy and Strategy Office stated that Japan's accelerated investment in the novel food industry is a golden opportunity for Thai operators to upgrade to become technology developers and producers of high-value food ingredients.

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