Peloton turns first profit but subscribers keep shrinking; new AI treadmill bets on running
First annual profit, but revenue keeps falling Peloton posted its first full-year profit ($63.2M) and strong free cash flow, a real turnaround in money management. But sales fell for a fifth straight year and the fiscal 2027 revenue outlook came in below expectations, sending the stock down about 13%. Profit is improving; growth is not.
This is the core new financial result and guidance that moved the stock and frames the whole period.
Paying subscribers still shrinking fast Paid connected fitness subscriptions fell 8.8% to 2.553 million, a loss of 247,000 users. Management says churn is flat and trends are gradually improving, but net subscriber additions have not turned positive. Fewer paying members means less recurring revenue, which weighs on the stock.
Subscriber decline is the key demand problem that offsets the profit story and drives the negative reaction.
Morgan Stanley downgrade on structural headwinds Morgan Stanley cut Peloton to underweight, citing lasting challenges in the fitness industry, and the stock slid more than 4%. A downgrade from a major bank signals to investors that the profit turnaround may not be enough if the core business keeps shrinking.
This is a new analyst action that directly pressured the shares and reflects doubts about the company's structure.
New cheap folding treadmill and AI running features Peloton launched the Tread Flex, its first folding treadmill and first under $3,000, plus Peloton IQ AI features that analyze running form. The move aims to make Peloton as known for running as cycling and open new customer segments, a potential boost to future sales if it catches on.
This is the main new product and technology push that could revive demand and is the period's clearest positive catalyst.