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Peloton Interactive Inc

Peloton Interactive, Inc. provides fitness and wellness products and services in North America and internationally. Its connected fitness products include the Original Bike, Original Bike+, Cross Training Bike, Bike+, Tread, Tread+, Row+, Peloton Bike+ Pro, Tread+ Pro, Row+ Pro, Precor Cardio, Precor Strength, Connected Fitness Solutions, and Wellness Solutions. The company offers all-access, rental, and Peloton App memberships, and leases Peloton Bike products. It sells through e-commerce, third-party retail partners, owned micro-store showrooms, and its commercial business unit. Founded in 2012, Peloton Interactive, Inc. is headquartered in New York, New York.

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Price · split & dividend adjusted

Why is Peloton Interactive Inc (PTON) moving?

Latest
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Peloton turns first profit but subscribers keep shrinking; new AI treadmill bets on running

  • First annual profit, but revenue keeps falling Peloton posted its first full-year profit ($63.2M) and strong free cash flow, a real turnaround in money management. But sales fell for a fifth straight year and the fiscal 2027 revenue outlook came in below expectations, sending the stock down about 13%. Profit is improving; growth is not.

    This is the core new financial result and guidance that moved the stock and frames the whole period.

  • Paying subscribers still shrinking fast Paid connected fitness subscriptions fell 8.8% to 2.553 million, a loss of 247,000 users. Management says churn is flat and trends are gradually improving, but net subscriber additions have not turned positive. Fewer paying members means less recurring revenue, which weighs on the stock.

    Subscriber decline is the key demand problem that offsets the profit story and drives the negative reaction.

  • Morgan Stanley downgrade on structural headwinds Morgan Stanley cut Peloton to underweight, citing lasting challenges in the fitness industry, and the stock slid more than 4%. A downgrade from a major bank signals to investors that the profit turnaround may not be enough if the core business keeps shrinking.

    This is a new analyst action that directly pressured the shares and reflects doubts about the company's structure.

  • New cheap folding treadmill and AI running features Peloton launched the Tread Flex, its first folding treadmill and first under $3,000, plus Peloton IQ AI features that analyze running form. The move aims to make Peloton as known for running as cycling and open new customer segments, a potential boost to future sales if it catches on.

    This is the main new product and technology push that could revive demand and is the period's clearest positive catalyst.

Q3 2026
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Peloton turns first profit but subscribers keep shrinking; new AI treadmill bets on running

  • First annual profit, but revenue keeps falling Peloton posted its first full-year profit ($63.2M) and strong free cash flow, a real turnaround in money management. But sales fell for a fifth straight year and the fiscal 2027 revenue outlook came in below expectations, sending the stock down about 13%. Profit is improving; growth is not.

    This is the core new financial result and guidance that moved the stock and frames the whole period.

  • Paying subscribers still shrinking fast Paid connected fitness subscriptions fell 8.8% to 2.553 million, a loss of 247,000 users. Management says churn is flat and trends are gradually improving, but net subscriber additions have not turned positive. Fewer paying members means less recurring revenue, which weighs on the stock.

    Subscriber decline is the key demand problem that offsets the profit story and drives the negative reaction.

  • Morgan Stanley downgrade on structural headwinds Morgan Stanley cut Peloton to underweight, citing lasting challenges in the fitness industry, and the stock slid more than 4%. A downgrade from a major bank signals to investors that the profit turnaround may not be enough if the core business keeps shrinking.

    This is a new analyst action that directly pressured the shares and reflects doubts about the company's structure.

  • New cheap folding treadmill and AI running features Peloton launched the Tread Flex, its first folding treadmill and first under $3,000, plus Peloton IQ AI features that analyze running form. The move aims to make Peloton as known for running as cycling and open new customer segments, a potential boost to future sales if it catches on.

    This is the main new product and technology push that could revive demand and is the period's clearest positive catalyst.

News & notes moving PTON
United States
PTON▼

Peloton Launches Treadmills Priced Up to $6,695 as Stock Falls 95% in Five Years

Peloton is betting on a new lineup of treadmills, including the Foldable Peloton Tread Flex, the Peloton Tread Vision and the Peloton Tread+ Vision priced at $6,695, to reverse a long streak of failed product launches. The stock is down 20% this year and 95% over the last five years. In the most recent quarter, revenue was flat at $607 million compared with the same period a year ago, while net income rose from $22 million to $62 million. The company's core business model remains deeply challenged, with cheaper gym memberships and competing products undercutting its pricing. The stock is down 8% in the last month.
PTON · Competition · Negative Cheaper gym memberships and competing products are undercutting Peloton's pricing, challenging its core business model.
PTON · Technology · Neutral Peloton launches new treadmill lineup (Tread Flex, Tread Vision, Tread+ Vision) to reverse failed product launches, but faces cheaper gym memberships and competing products undercutting pricing.
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24/7 Wall St·11dRead more →
United States
PTON▲

Peloton Launches Tread Flex Treadmill and Peloton IQ AI Features

Peloton is pushing beyond the bike and into running with the launch of a three-tier treadmill lineup headlined by the new Peloton Tread Flex, its most affordable treadmill ever and the first folding treadmill in company history. CEO Peter Stern told Market Domination host Josh Lipton that the Tread Flex is the first treadmill in Peloton's history to come in under $3,000, with the company pushing toward 2,000 with this product, opening up new market segments. Alongside the hardware, Peloton introduced a slew of new Peloton IQ AI-powered features for runners, walkers and hikers, including computer vision cameras on the Peloton Tread Vision and Tread Plus Vision that analyze running form and give feedback on vertical oscillation and cadence to reduce injuries and improve speed. Stern said the company uses AI to augment its human instructors, producing personal plans and Peloton IQ pace targets that challenge runners without pushing them beyond their limits, describing these as human-centric applications of AI. He framed the effort as making Peloton as famous for running as it is for cycling, citing record marathon attendance and local run clubs popping up everywhere.
PTON · Technology · Positive Peloton launched the Tread Flex folding treadmill and new Peloton IQ AI-powered running features, expanding its product lineup.
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Yahoo Finance·12dRead more →
United States
PTON▼

Morgan Stanley downgrades Peloton on fitness trends

Morgan Stanley downgraded Peloton to Underweight from Equal Weight on Tuesday, warning that a shift toward strength training and gyms will pressure the connected fitness company's subscriber base. Analyst Nathan Feather cut his price target to $4.50 from $5.00, implying about 16% downside, and lowered fiscal 2027 and 2028 estimates, now sitting 2% and 9% below consensus on fiscal 2028 revenue and EBITDA, respectively. Feather noted gross additions are down about 78% from their peak and connected fitness subscriber growth fell 9% year over year in fiscal 2026, citing structural headwinds such as Google search interest in strength training growing at an 8% compound annual rate and overtaking cardio, while gym membership rose to 24% from 20% in 2021. He argued consensus forecasts are too bullish, modeling a return to roughly flat subscriber growth within three years, and wrote that "cheap is not a catalyst," expecting a sub-$2,000 treadmill launch before the holidays to be only incremental.
PTON · Demand · Negative Downgrade cites shift to strength training and gyms pressuring subscriber growth, with gross additions down 78% from peak.
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Investing.com·26dRead more →
United States
Biotech & Genomic Medicine▼

Roivant Sciences Surges 24% on Positive Trial Results

Roivant Sciences shares rallied 24% after the pharma company reported positive Phase 2 trial results for its subsidiary Pulmovant's mosliciguat, which showed a clinically meaningful and statistically significant reduction in pulmonary vascular resistance in patients with pulmonary hypertension and interstitial lung disease. Meanwhile, Lockheed Martin edged up 0.7% after UBS upgraded the stock to buy, citing underappreciated earnings growth potential. Novartis tumbled 12% after its del-desiran drug failed to show significant improvement in a Phase 3 trial for myotonic dystrophy type 1. Peloton Interactive slid more than 4% following a Morgan Stanley downgrade to underweight, citing structural headwinds in fitness. Boston Scientific slipped over 2% after warning that a recent cyberattack likely impacted its 2026 sales and profit targets. Bloom Energy rose over 6% as it prepares to join the S&P 500 on Sept. 21, having gained about 190% this year on the AI data center buildout.
About megatrends
Biotech & Genomic Medicine › Autoimmune & Immunology Therapeutics ▲Technology
NOVN.SW · Technology · Negative del-desiran failed Phase 3 trial for myotonic dystrophy type 1
ROIV · Technology · Positive Positive Phase 2 trial results for mosliciguat
BSX · Regulation · Negative Cyberattack likely impacts 2026 sales and profit targets
LMT · Capital · Positive UBS upgrade citing underappreciated earnings growth
PTON · Capital · Negative Morgan Stanley downgrade citing structural headwinds
BE · Capital · Positive Joining S&P 500 and AI data center buildout boost stock
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CNBC·26dRead more →
United States
PTON▼

Peloton Q2 Earnings Call: Five Key Analyst Questions

Peloton's second quarter results were met with a negative market reaction as flat revenue growth and a decline in connected fitness subscribers weighed on sentiment. Revenue was $607.7 million versus analyst estimates of $595.7 million, adjusted EPS was $0.13 versus $0.11, and adjusted EBITDA was $142.3 million versus $150.5 million. Management attributed the mixed performance to operational improvements and strategic investments in new product categories, while also acknowledging the impact of involuntary churn following an algorithm change. CEO Peter Stern emphasized material improvements in the financial and operational foundation, citing advancements in product innovation and cost structure. During the earnings call, analysts pressed on new product introductions, revenue contributions, churn normalization, Peloton IQ engagement, and hardware go-to-market priorities.
PTON · Capital · Negative Flat revenue growth and decline in connected fitness subscribers weighed on sentiment despite beating EPS estimates.
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StockStory·50dRead more →
United States
PTON▼3

Peloton Guides Fiscal 2027 Revenue Below 2026 After First Profitable Year

Peloton Interactive reported its first full year of profitability with fiscal 2026 net income of US$63.2 million on revenue of US$2.45 billion, but issued fiscal 2027 revenue guidance of US$2.30 billion to US$2.40 billion, implying a year-over-year decline. The company also filed a US$171.60 million shelf registration for Class A stock tied to employee stock ownership plans. The guidance reinforces ongoing pressure on hardware sales and connected fitness subscriptions, even as Peloton shifts focus toward profitability and a subscription-centric model.
PTON · Capital · Negative Fiscal 2027 revenue guidance below 2026 and shelf registration signal ongoing pressure.
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Simply Wall St·56dRead more →
United States
PTON▼

Peloton, Sandisk, AppLovin lead premarket declines while Versant Media and DoorDash gain

Several stocks made significant premarket moves following earnings reports and guidance updates. Peloton Interactive sank nearly 14% after reporting a year-over-year decline in active paying subscribers of 8.8%, despite revenue topping expectations. Moderna rose 4% after the FDA approved its mRNA flu vaccine, mFlusiva, for adults 50 and older. Versant Media jumped 5% after raising its full-year outlook and beating top and bottom lines, now expecting 2026 revenue of $6.2 billion to $6.45 billion and adjusted EBITDA of $1.9 billion to $2.05 billion. Warby Parker shed 7% after second-quarter revenue of $235.5 million missed the LSEG consensus estimate of $238 million, though EBITDA topped expectations and full-year guidance was reaffirmed. IonQ rose 3.9% on better-than-expected second-quarter revenue and full-year revenue guidance of $280 million to $290 million, exceeding the FactSet consensus of $268.6 million. Sandisk slid 10% as first-quarter revenue guidance of $10.3 billion to $10.8 billion appeared to disappoint traders, with the LSEG consensus at $10.47 billion, despite fourth-quarter beats. Figma shed 14% after full-year adjusted operating income guidance of $125 million to $135 million came in soft versus the FactSet consensus of $133.2 million. DoorDash added 4% after quarterly revenue of $4.45 billion beat the LSEG consensus of $4.34 billion. Zillow slid more than 11% after expanding CFO Jeremy Hofmann's role to include COO, while also reporting adjusted EPS of 52 cents beating estimates of 45 cents and revenue of $772 million beating estimates of $758 million, a day after announcing about 500 layoffs. Western Digital slumped more than 15% as current-quarter projections underwhelmed, calling for adjusted earnings of $4 a share on revenue of $4.1 billion, versus consensus of $3.81 a share on $4.04 billion. Salesforce fell almost 5% after naming Miguel Milano as operating chief. Duolingo tumbled 7% after current-quarter revenue guidance of $302 million missed the FactSet consensus of $303.9 million. Bumble fell 5% after posting a second-quarter loss of 84 cents per share versus an expected profit of 25 cents, and issuing third-quarter adjusted EBITDA guidance of $56 million to $60 million below the $68.7 million consensus. AppLovin tanked nearly 20% after third-quarter adjusted EBITDA guidance of $1.71 billion to $1.74 billion missed the StreetAccount consensus of $1.75 billion.
SNDK · Capital · Negative First-quarter revenue guidance of $10.3B-$10.8B disappointed traders despite Q4 beats.
VSNT · Capital · Positive Raised full-year outlook and beat top and bottom lines.
WDC · Capital · Negative Current-quarter projections underwhelmed with adjusted EPS of $4 on revenue of $4.1B.
WRBY · Capital · Negative Q2 revenue missed consensus, though EBITDA topped and guidance reaffirmed.
Z · Capital · Negative Expanded CFO role to COO and announced layoffs, despite beating EPS and revenue estimates.
DASH · Demand · Positive Quarterly revenue beat consensus, indicating strong demand.
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CNBC·59dRead more →
PTON▲

Chase Sapphire Lounge by The Club Opens at Dallas Fort Worth International Airport

Chase announced its Chase Sapphire Lounge by The Club at Dallas Fort Worth International Airport will open tomorrow, July 16, 2026. The 18,000-square-foot split-level lounge is located post-security in Terminal D by Gate D25 and offers a premium retreat for Chase Sapphire Reserve cardmembers. It features a full bar, dedicated family spaces, rest pods, Face Haus facials, showers, and Peloton wellness content, along with locally inspired design touches and a chef partnership with Encina restaurant. A dedicated whiskey lounge includes a whiskey cart with guided pairings and a custom barrel selection exclusive to the lounge. Access is available to eligible cardmembers, who can bring up to two guests at no charge, and the Chase Sapphire Reserve Lounge Network plans to open a new location at Los Angeles International Airport within the next year.
JPM · Demand · Positive Chase opens a new Sapphire Lounge, enhancing value for Sapphire Reserve cardmembers and potentially boosting card demand and usage.
PTON · Demand · Positive Peloton wellness content is featured in the lounge, increasing brand exposure and potential subscription demand.
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Business Wire·81dRead more →
PTON

Peloton Reports Q3 Profit and Free Cash Flow, But Revenue Decline Continues

Peloton Interactive reported net income of $26.4 million and free cash flow of $150.5 million in the third quarter of fiscal 2026, marking a significant improvement in profitability driven by cost cuts. The company's net debt fell 70% year over year, strengthening its financial position. However, revenue is projected to decline 2.3% for the full fiscal year, which would be the fifth consecutive year of falling sales, and its connected fitness subscriber base continues to shrink. Despite a 34% share price gain over the past three months, the business has yet to demonstrate durable growth.
PTON · Capital · Positive Reported net income and free cash flow, reduced net debt, improving financial position.
PTON · Demand · Negative Revenue projected to decline for fifth consecutive year and connected fitness subscribers shrinking.
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The Motley Fool·93dRead more →
PTON▲

Peloton Interactive, Inc. (PTON) Bullish Thesis Highlights Subscription Value and Turnaround Potential

A bullish thesis on Peloton Interactive, Inc. argues the fitness company is undervalued, with shares trading near $5.5 and an enterprise value of $2.7 billion. The subscription segment generated $1.13 billion in gross profit, which the thesis says highlights mispricing of recurring cash flows. Engagement is improving, with workout time per member up 7% year-over-year, and hardware gross margins have risen to about 15%. Cost discipline is strengthening, with operating expenses at a five-year low and $100 million in annualized savings targeted, while the balance sheet has improved with net debt to EBITDA below 1x. Growth optionality includes international expansion across six countries, a treadmill launch expected in 2026–2027, and AI-driven features, with valuation compressed at about 5.5 times EBITDA. The thesis sees significant upside if subscriber attrition stabilizes and growth resumes, potentially supporting a mid-$20s share price.
PTON · Capital · Positive Bullish thesis highlights undervaluation, subscription gross profit, cost discipline, and potential upside to mid-$20s.
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Yahoo Finance·93dRead more →
PTON▲

Peloton Q1 revenue beats estimates, shares rise 10.4%

Peloton reported first-quarter revenues of $630.9 million, up 1.1% year on year and exceeding analysts' expectations by 2.1%. The company also delivered an impressive beat on adjusted operating income, though full-year EBITDA guidance missed estimates. Among the 141 consumer discretionary stocks tracked, overall revenues beat consensus by 2% while next-quarter guidance came in 4.1% below. The sector's share prices have risen 5.9% on average since earnings, with Peloton's stock up 10.4% to $5.74. Howard Hughes Holdings was the best performer with a 20.4% revenue beat, while Leggett & Platt was the weakest after missing revenue estimates by 3.3%.
PTON · Capital · Positive Peloton reported Q1 revenue beat of 2.1% and adjusted operating income beat, driving shares up 10.4%.
HHH · Capital · Positive Howard Hughes Holdings had the best revenue beat (20.4%) among tracked consumer discretionary stocks.
LEG · Capital · Negative Leggett & Platt missed revenue estimates by 3.3%, making it the weakest performer.
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Yahoo Finance·93dRead more →
PTON▼

Three Consumer Stocks We Find Risky

We are highlighting three consumer discretionary stocks that we consider risky: Peloton, Pool, and Planet Fitness. Peloton has seen its earnings per share decline by 22.3% annually over the past five years, and its free cash flow margin is expected to drop by 3.6 percentage points in the coming year. Pool's revenue growth of 4.4% annually over the last five years lagged peers, and its free cash flow margin of 7.5% limits investment capacity. Planet Fitness faces shrinking same-store sales and a forecasted 6.6 percentage point decline in free cash flow margin, indicating rising capital needs.
PLNT · Capital · Negative Article highlights shrinking same-store sales and declining free cash flow margin, indicating weak financial performance.
POOL · Capital · Negative Article notes Pool's revenue growth lagged peers and its free cash flow margin limits investment capacity.
PTON · Capital · Negative Article reports Peloton's earnings per share declined 22.3% annually over five years and free cash flow margin expected to drop.
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Yahoo Finance·101dRead more →
PTON▼

Wearable tech companies can learn from FitBit's struggles, analyst says

Health tech analyst Stephanie Davis says wearable technology companies can learn from FitBit's past, noting that FitBit faced replacement cycle issues and intense competition after going public, similar to companies like Roomba, Peloton, and GoPro. Davis argues that a hardware-plus-subscription model is more sustainable but warns that pricing subscriptions too high can create user friction. She describes current AI features in wearables as largely a party trick, suggesting the real opportunity lies in targeting users with chronic conditions rather than already healthy individuals. Davis also notes that smaller independent wearable companies struggle to compete against tech giants like Apple and Google, which can integrate devices into broader ecosystems.
GPRO · Competition · Negative Article compares GoPro to FitBit's struggles with replacement cycles and intense competition, suggesting similar challenges.
PTON · Competition · Negative Article compares Peloton to FitBit's struggles with replacement cycles and intense competition, suggesting similar challenges.
AAPL · Competition · Positive Article notes Apple's ecosystem advantage over smaller wearable companies, implying Apple benefits from competitive strength.
GOOG · Competition · Positive Article notes Google's ecosystem advantage over smaller wearable companies, implying Alphabet benefits from competitive strength.
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Yahoo Finance·103dRead more →
PTON▲

Peloton Acquires Connected Pilates Innovator Skōp

Peloton Interactive Inc. has acquired Skōp, an early innovator in connected Pilates technology, to accelerate its research and development in the fitness category. The acquisition aims to evolve Peloton's at-home Pilates experience by integrating Skōp's specialized expertise and foundational technologies, with a focus on form, safety, and long-term user engagement. The move is part of Peloton's multi-year innovation agenda to expand its strength ecosystem and lead the global connected fitness market. The company reported a 48% year-over-year increase in member engagement with Pilates in the third quarter, and industry reports indicate Pilates is the fastest-growing fitness modality in the US, with participation rates surging nearly 40% in recent years. CEO Peter Stern stated that the investment will empower Peloton to deliver more effective wellness solutions by combining its instructor talent with Skōp's differentiated technology.
PTON · Technology · Positive Acquires Skōp's connected Pilates technology to enhance R&D and expand strength ecosystem.
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