WACOAL HOLDINGS CORP

The global intimate apparel market is projected to grow from USD 97.3 billion in 2025 to USD 169.4 billion by 2035, at a compound annual growth rate of 5.7%, according to a new report by Custom Market Insights. The market is expected to reach USD 102.8 billion in 2026. Growth is driven by rising female workforce participation, which boosts purchasing power and demand for premium, versatile intimate wear, along with the influence of social media and influencer marketing. The Asia Pacific region held the largest market share in 2025, fueled by urbanization and a growing middle class in countries such as China, India, and Japan, while Europe is forecast to grow at the highest CAGR during the projection period. Key players include PVH Corp., Hanesbrands Inc., Victoria's Secret and Co., and Wacoal Holdings Corp., among others.

BASF and Wacoal have expanded their collaboration by applying Wacoal's proprietary Melooop technology to automotive interior applications using BASF's Elastollan thermoplastic polyurethane. The companies introduced a 3D fiber-based armrest concept for automotive seats, marking the technology's first use beyond apparel. Melooop technology uses a melt-blown nonwoven process to produce complex three-dimensional structures in a single step, eliminating the need for adhesives and multi-layer assembly, which simplifies manufacturing, reduces material waste, and improves recyclability through a mono-material design. BASF's Elastollan TPU combines the elasticity of rubber with the processability of thermoplastics, offering strong elastic recovery, long-term dimensional stability, and a soft-touch feel suitable for automotive interiors. The armrest concept is being showcased at Automotive Engineering Expo Nagoya from June 17 to June 19, highlighting the companies' ambitions to expand into next-generation automotive interior materials.