BOSS.XETRA
David Beckham Nets £38 Million Payout as Brand Profits Jump 47%
Sir David Beckham has received a roughly £38.5 million payout from his media, fashion and sports empire after pre-tax profits at his holding company leapt 47% to £50 million for 2025. DRJB Holdings, which combines all his brands, paid dividends of £38.9 million to shareholders, with a further £46.6 million paid out after the end of the financial year. The group is jointly owned by Sir David's company Footwork Productions, which holds 45%, and US consumer giant Authentic Brands Group, which owns the remaining 55% after investing in the business in 2022. David Beckham Brands saw revenues rise 20% to £84.0 million for the year, supported by a new multi-year partnership with Bank of America ahead of the 2026 Fifa World Cup, as well as contracts with McDonald's, Verizon and PepsiCo Lay's. During 2025, Sir David also launched his first co-designed menswear collections for Hugo Boss, new David Beckham Eyewear collections with Safilo and a second model of limited edition Adidas Predator football boots.
ADS.XETRA · Demand · Neutral Adidas is mentioned only for Beckham's limited-edition Predator boots launch, a minor product tie-in.
BOSS.XETRA · Demand · Neutral Hugo Boss is referenced only for Beckham's first co-designed menswear collections, a passing mention.