Entain PLC

BetMGM released a series of product innovations, weekly promotions, and "legendary experiences" ahead of the 2026-2027 football season, saying the offerings are designed to deliver more value through enhanced pricing and product features, create more opportunities for fans to engage throughout the week, and reward players through loyalty benefits and premium experiences. The new offerings include exclusive bonuses and special odds tied to Thursday night football games, betting protection on early player injuries, premium spread pricing, and expanded cash-out capabilities. BetMGM was created in 2018 after MGM Resorts International and GVC Holdings formed a U.S. online sports betting and iGaming joint venture, combining MGM's casino brand, customer base, and U.S. market access with Entain's sportsbook and online gaming technology. It remains owned 50-50 by MGM Resorts International and Entain, with neither parent wholly controlling it, and is currently available in 31 markets with mobile and retail offerings.

A new report from ResearchAndMarkets.com forecasts the global gambling market will grow to $910.92 billion by 2035, after reaching $576.72 billion in 2025 and $728.19 billion by 2030. The market, which grew at a CAGR of 14.1% since 2020, is expected to expand at 4.8% from 2025 to 2030 and 4.6% thereafter. Lotteries were the largest segment in 2025, accounting for 59.1% of the market, or about $341.13 billion, while sports betting is projected to be the fastest-growing type through 2030. Offline gambling dominated channels with $412.86 billion, but online gambling is set to grow fastest at 6.8% CAGR. High-value and VIP gamblers formed the largest end-user segment at $246.7 billion, and Asia-Pacific led regions with $197.51 billion, with the Middle East and Asia-Pacific expected to be the fastest-growing regions.

BetMGM and Blueprint Gaming have launched the Game of Thrones slot at BetMGM Casino in Alberta, marking the title's second Canadian market following a record-breaking debut in Ontario. Since its Ontario launch, the game delivered record-setting engagement and performance metrics for BetMGM, and was ranked fifth among Canada's best-performing new online casino game launches by Eilers & Krejcik Gaming. Developed in partnership with Warner Bros. Discovery Global Experiences, the slot translates the HBO series into a feature-driven experience built around Blueprint's Money Collect mechanic, which unlocks house sigils and modifiers as players progress.

BetMGM and Marriott Bonvoy have expanded their rewards collaboration to Alberta, Canada, following the opening of the regulated online gambling market. Players in Alberta can now link their BetMGM and Marriott Bonvoy accounts, transfer BetMGM Rewards points into Marriott Bonvoy points, and redeem them for stays and experiences worldwide. The rollout builds on the program that first launched in the U.S. in 2024. BetMGM CEO Adam Greenblatt called the partnership a powerful differentiator, offering Albertans a world-class loyalty program with flexible redemption options. The integration is available through the BetMGM Rewards Store on the mobile app, website, or desktop.

BetMGM has opened pre-registration for its online sportsbook and online casino in Alberta, with an official launch planned for July 13 pending regulatory approval. This marks the company's first international expansion since entering Ontario in 2022. To celebrate, BetMGM is sponsoring a free-to-enter sweepstakes offering Albertans a chance to win two regular season NHL tickets for the 2026-2027 season. The platform will feature over 4,000 online casino titles at launch, a premium mobile sportsbook, and integration with Alberta's centralized self-exclusion system as part of its responsible gambling tools. BetMGM has also partnered with Corus Entertainment to leverage local media assets including radio, podcasts, and streaming platforms for market engagement.

Panmure Liberum analysts warned that simple tournament-themed stock baskets tied to the 2026 World Cup could mislead investors, even as Adidas, Entain, and Carlsberg draw fresh attention. Strategists Joachim Klement and Francisca Reis reviewed nine World Cups since 1990 and found the strongest performers often had little obvious link to soccer, including Sagax AB, Man Group Plc, and Fresnillo Plc. They described many World Cup baskets as noise dressed up as thematic investing. Instead, the analysts pointed to stocks that may look attractive beyond the tournament because of valuation, profitability, and growth, highlighting Adidas with a forward price-to-earnings ratio of around 18, about 40% below its 10-year average, and expected annual earnings growth of more than 15% over the next three years. Entain, which owns more than 35 betting and gaming brands including Ladbrokes, Bwin, and BetMGM, trades at about 10 times forward earnings with double-digit annual profit growth estimated over the next three years. Both Adidas and Entain are seeing positive earnings revisions, possibly helped by the World Cup's familiarity effect, though some optimism may fade after the tournament, creating a risk of modest downgrades. For a more defensive play, the analysts highlighted Carlsberg A/S, trading at about 13 times forward earnings, around 20% below its 10-year average, with earnings expected to grow roughly 10% a year.