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HL Prepares to Enter Pet Health Market as Pets Treated as Family
Healthy Lead Public Company Limited, or HL, is preparing to expand into the pet health products market to capture the Pet Humanization trend, as pet owners increasingly treat their pets as family members. Supakorn Panthukanon, Chief Executive Officer of HL, said the company will source and distribute products in the supplement, vitamin, and pet medication categories to meet rising demand from pet owners, and as another channel to extend its customer base and create long-term growth opportunities. This move into the Pet Health market is part of HL's strategy to expand its health product portfolio, after the company accelerated business expansion in the second half of 2026 through both adding distribution channels and developing new products. Most recently, the company opened a new iCare branch on Phutthamonthon Sai 4 to increase service space and expand its customer base, while continuing to develop innovative products under the Prime brand, including Prime Immuliv, Prime G3, as well as products that enhance the absorption of key active ingredients, or Bioavailability Enhancers, and products in the skincare group. Meanwhile, herbal products under the Q brand have won international awards, reflecting its approach to product development aimed at expanding the product portfolio and adding diversity to the business. The company views the pet health market as having growth potential in line with the Pet Humanization trend, which is leading pet owners to spend more on healthcare, disease prevention, and improving their pets' quality of life. It is therefore another market that HL plans to use as a base to extend revenue and create future growth opportunities.
HL.BK · Demand · Positive HL is expanding into pet health supplements, vitamins, and medications to capture rising pet-owner demand and extend its customer base.