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Liberty Global Partners with Sierra for Three-Year AI Customer Experience Rollout
Liberty Global has signed a three-year strategic partnership with conversational AI platform Sierra to roll out AI-powered customer experiences across its operating companies. The framework agreement covers a phased deployment across Liberty Global's approximately 80m fixed and mobile connections in Europe, with implementation already started and use cases and channel mix tailored to individual markets, brands and customers. Sierra's AI agents will engage customers in natural language across chat, voice and text, handling routine and increasingly complex interactions so customer-care teams can focus on situations requiring human judgement and deep expertise. Sierra, founded by Bret Taylor, former Co-CEO of Salesforce and Chairman of OpenAI, and Clay Bavor, former Google executive, was valued at $15bn in its latest funding round in May 2026, and its platform is used by more than 40% of the top 50 companies in the Fortune 500 and one in three of the leading banks. Liberty Global Chairman and CEO Mike Fries said the partnership will make customer journeys simpler, faster and more effective, while Sierra CEO and Co-Founder Bret Taylor called it a strong vote of confidence in Sierra's ability to improve customer experiences, reduce the burden on support teams and grow revenue.
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LBTYA · Technology · Positive Liberty Global signed a three-year partnership to deploy Sierra's AI agents across its ~80m European connections for customer care.
Sierra · Demand · Positive Sierra won a three-year framework deal with Liberty Global to roll out its conversational AI platform across European markets.