The Simply Good Foods Company is a consumer-packaged food and beverage company that develops, markets, and sells snacks and meal replacements in North America and internationally. Its products include protein bars, ready-to-drink beverages and shakes, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and recipes under the Quest, Atkins, and OWYN brands. It also offers confectionery items such as peanut butter cups, brownies, caramel candy bites, chocolatey coated peanut candies, and caramel candy bars, and licenses certain products bearing its brands and logos. Products are distributed through retail channels including mass merchandise, grocery and drug stores, club and convenience stores, gas stations, and e-commerce sites such as questnutrition.com, atkins.com, liveowyn.com, and amazon.com. The company was incorporated in 2017 and is headquartered in Denver, Colorado.
Bleichmar Fonti & Auld Investigates Simply Good Foods for Securities Fraud After 18% Stock Drop
Bleichmar Fonti & Auld LLP has launched an investigation into The Simply Good Foods Company for potential securities fraud following an 18.11% stock decline on April 9, 2026. The investigation focuses on whether the company made false or misleading statements about the success of its initiative to expand distribution of its Quest and OWYN-branded protein products. On April 9, Simply Good Foods reported fiscal Q2 2026 net sales of $326 million, a 9.4% year-over-year decline, and cut its 2026 guidance to a range of -10% to -7% year-over-year. The CEO cited a product quality issue affecting taste, texture, and consumer acceptance, along with poor marketing execution, and the company disclosed a $249 million impairment charge. The stock fell $2.61 per share, from $14.41 to $11.80. Investors are encouraged to contact the firm to discuss their legal rights.
SMPL · Regulation · Negative Investigation for securities fraud following 18% stock drop and disclosure of product quality issues and poor marketing execution.
Madison Small Cap Fund Exits Simply Good Foods After Quest Brand Slowdown
Madison Small Cap Fund sold its stake in The Simply Good Foods Company during the second quarter of 2026, citing a slowdown in the core Quest protein bar business that triggered a management change. The fund had previously held the stock despite headwinds including cost inflation, a rationalization of the Atkins brand, and integration of the OWYN brand, but lost confidence after the Quest deceleration. Simply Good Foods shares closed at $12.07 on July 16, 2026, with a market capitalization of $1.07 billion, and have fallen 63.12% over the past 52 weeks. The Madison Small Cap Fund returned 12.7% in the quarter, underperforming the Russell 2000 Index's 21.5% gain.
MARA jumps 10% on Texas land deal, Costco falls on slowing sales
MARA Holdings shares jumped 10% after the company entered into a deal with synthetic renewable energy firm HIF USA to acquire land in Matagorda County, Texas. Costco Wholesale shares tumbled 4.2% after reporting decelerating June comparable sales growth. The Simply Good Foods rose 1.3% after posting third-quarter fiscal 2026 adjusted earnings of $0.42 per share, beating the Zacks Consensus Estimate of $0.35. Levi Strauss fell 2.2% following disappointing earnings per share guidance for fiscal 2026.
Simply Good Foods shares rise as quarterly earnings, revenue top estimates
Simply Good Foods shares rose nearly 5% after the company reported third quarter fiscal 2026 results that exceeded Wall Street expectations. Adjusted diluted earnings per share came in at $0.42, beating analyst estimates of $0.35, while quarterly net sales reached $357 million, ahead of consensus expectations of about $333 million. Despite the beat, revenue declined 6.3% year over year from $381 million, and the company posted a net loss of $52 million compared with net income of $41.1 million a year earlier. Adjusted EBITDA fell to $57.2 million from $73.9 million, and adjusted diluted EPS decreased from $0.51. The revenue decline was largely driven by a 24.6% drop in Atkins brand sales due to distribution-related declines and softer retail demand, partially offset by growth of 1.1% at Quest and 3.6% at OWYN. The company reaffirmed its fiscal 2026 outlook, expecting net sales between $1.345 billion and $1.355 billion and adjusted EBITDA between $220 million and $225 million.
Simply Good Foods is scheduled to announce its third-quarter earnings results on Thursday, July 9th, after market close. The consensus earnings per share estimate is $0.35, a decline of 31.4% year-over-year, while the consensus revenue estimate is $332.62 million, down 12.7% from the prior year. Over the last two years, the company has beaten EPS estimates 88% of the time and revenue estimates 63% of the time. In the past three months, EPS estimates have seen zero upward revisions and seven downward revisions, and revenue estimates have seen zero upward revisions and nine downward revisions.
Simply Good Foods flagged as sell, California Resources and Talos Energy seen as potential winners
StockStory identifies Simply Good Foods as a stock to sell, while California Resources and Talos Energy are highlighted as unprofitable companies with solid fundamentals that could turn losses into long-term gains. Simply Good Foods, known for its Atkins brand, posted a trailing 12-month GAAP operating margin of negative 9.1%, with muted 6% annual revenue growth over three years and a forecasted revenue decline of 5.7% for the upcoming 12 months. California Resources, operating major California oil fields, achieved 17.3% annual revenue growth over five years, a gross margin of 57.2%, and a free cash flow margin of 12.9%. Talos Energy, which produces oil and gas in the Gulf of Mexico, recorded 16.9% annual revenue growth over eight years, a gross margin of 72.4%, and strong free cash flow generation.
Shelf-Stable Food Stocks Post Mixed Q1 as Marzetti Misses Estimates
The shelf-stable food industry reported mixed first-quarter results, with The Marzetti Company falling short of expectations. Marzetti posted flat revenues of $451.8 million, missing analyst estimates by 2.6%, and also fell short on earnings per share and EBITDA. Among the 17 tracked companies, aggregate revenues met consensus, but next-quarter guidance came in 11.6% below expectations. Hershey was the top performer with revenue up 10.6% to $3.10 billion, while BellRing Brands was the weakest, with shares tumbling 32.6% after missing estimates and issuing disappointing full-year EBITDA guidance. Simply Good Foods also lagged, with revenue down 9.4% and a significant guidance miss, while Utz met revenue expectations and beat on EBITDA and operating income.
Simply Good Foods Stock Trades at 7.1 Times Forward Earnings After 62% Drop
Simply Good Foods shares have fallen 62% over the past year, leaving the stock trading at 7.1 times forward earnings and 7.8 times free cash flow. The company missed revenue estimates in its fiscal second quarter of 2026 and issued next-quarter guidance well below Wall Street consensus. Management is repositioning the Atkins brand as a complement to GLP-1 weight-loss drugs rather than a competitor, while the recently acquired OWYN brand saw sales rise 52% year over year. Short interest has climbed to 8.2% of the float, up from 4.8% a year ago, signaling skepticism about a smooth turnaround.
Hershey, Marzetti, and Simply Good Foods fall as Fed signals rate hike
Shares of packaged food companies Hershey, The Marzetti Company, and Simply Good Foods declined in afternoon trading after the Federal Reserve held its benchmark rate at 3.5% to 3.75% and released a dot plot pointing toward a potential hike. Hershey fell 5%, Marzetti dropped 3.4%, and Simply Good Foods lost 3.6% as the 2-year Treasury yield jumped 11 basis points to 4.161%, narrowing the yield advantage that had made dividend stocks more attractive. The sector, which includes debt-laden names like Kraft Heinz and Conagra, faces higher refinancing costs if rates rise further. Hershey is now trading 25.7% below its 52-week high of $236.28 from February 2026.
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