YETI▲
Stifel Upgrades YETI to Buy, Raises Price Target to $50
Stifel upgraded YETI Holdings to Buy from Hold and raised its price target to $50 from $45, arguing the company's growth now depends on international expansion and newer categories such as bags and soft coolers rather than a rebound in US drinkware. The call follows YETI's August results, when revenue rose 9%, adjusted EPS beat Wall Street consensus, and the company raised its full-year adjusted EPS and operating margin guidance. On September 17, at Investor Day, YETI introduced a mid-to-high single-digit revenue growth framework, below the high-single-digit to low-double-digit long-term range management had previously said it saw a clear path toward, with the low end of the new framework assuming flat US drinkware sales. YETI has identified approximately $100 million of productivity opportunities across cost of goods sold and operating expenses under its Project Upcycle initiative, and plans to reinvest some of those savings into international expansion, innovation, and brand building. The stock trades at a forward P/E of 14x, roughly in line with the sector median but about a 22% discount to its 5-year average of 18x, while short interest stood at 14.10% of the float as of August 31, 2026.
YETI · Capital · Positive Stifel upgraded YETI to Buy and raised its price target to $50 from $45, an analyst valuation call.