Block, IncBlock launched a new Cash App Bitcoin bonus feature letting users earn up to 2% BTC rewards
Block CEO Jack Dorsey urged users on Wednesday to opt in to Cash App's new Bitcoin bonus feature, writing "turn it on" while quoting the platform's announcement. The feature lets users earn weekly rewards of up to 2% in BTC annually simply by holding Bitcoin in the app, with rewards funded directly and no lockup, lending, staking, or moving of users' BTC, keeping holdings available for withdrawal at any time. The bonuses are taxable, and users must opt in through the Bitcoin tab in the app to become eligible. Cash App serves as Block's primary consumer-focused ecosystem, and its second-quarter volume grew 17% year over year to $56.5 billion, driven by the Visa-powered Cash App Card and buy-now-pay-later credit, while Consumer Lending origination volume grew 59% year over year to $18.9 billion. Block has also placed a significant bet on Bitcoin's utility as a medium of exchange, deploying payment capabilities within its Square point-of-sale system.
Block, IncBlock launched a new Cash App Bitcoin bonus feature letting users earn up to 2% BTC rewards
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BitcoinCash App's new bonus incentivizes holding Bitcoin in the app, boosting BTC adoption/holdings