Meta Platforms Inc.Meta expands its Muse AI agent with new small-business capabilities and integrations, a product development that could open subscription revenue beyond advertising.

Meta Platforms is expanding its Muse AI agent with new capabilities aimed at small businesses, connecting the tool to Facebook Pages, Instagram professional accounts and Meta ad accounts as well as third-party platforms including Shopify, Stripe, QuickBooks, Canva, Slack, Klaviyo and Zoom. Businesses can use the agent to analyze sales and marketing performance, create growth plans, improve ads and content, review financial performance and handle routine administrative tasks, though Meta said actions such as publishing, sending or spending still require user approval. Muse is free for most functionality, with additional capabilities available through subscription plans, offering a potential revenue stream beyond advertising. The move builds on Meta's advertising momentum: in the second quarter of 2026, Family of Apps advertising revenues rose 27% year over year to $59.4 billion, ad impressions climbed 14% and average price per ad increased 12%, while more than 9 million small businesses were already using at least one of Meta's generative-AI creative tools and Advantage+ end-to-end advertising solutions reached an annual revenue run rate of more than $75 billion. Meta Business Agents were already used by more than one million businesses each week across WhatsApp and Messenger in the second quarter, with Instagram rollout underway, and the company envisions these agents evolving into a business-in-a-box offering with monetization through subscriptions, volume-based pricing and performance-linked models. Meta faces stiff competition from Alphabet, whose Google Search and Other advertising revenues rose 17% year over year to $63.3 billion and YouTube advertising revenues rose 13% to $11.1 billion in the second quarter of 2026, and from Amazon, whose advertising revenues increased 26% year over year to $19.8 billion in the same period.
Meta Platforms Inc.Meta expands its Muse AI agent with new small-business capabilities and integrations, a product development that could open subscription revenue beyond advertising.
Amazon.com Inc
Alphabet Inc Class C
Klaviyo, Inc.
Zoom Video Communications Inc
Intuit Inc
Shopify Inc