Meta Platforms Inc.Meta launches a new enterprise AI unit selling Muse agent, business agent, and Muse API to businesses to diversify beyond ads.
Meta has launched a new enterprise unit selling AI products to businesses, a push WestEnd Capital Management senior equity analyst Ali Mogharabi said is aimed at diversifying revenue beyond consumer advertising. Mogharabi told Market Domination host Josh Lipton that Meta is pitching a full stack that includes the Muse agent for routine employee tasks, a Meta business agent for functions handled by CRM platforms such as Salesforce.com, and a Muse API for building AI agents. He said the strategy could also help Meta monetize the huge capital expenditures it has made in AI data centers, effectively earning a return on that investment. Mogharabi cautioned that Meta has failed at enterprise software before, and said the key to success will be gaining the trust of enterprises against reputable rivals such as Microsoft and CRM providers. He added that it is difficult to identify specific metrics to gauge traction because Meta has little track record in the B2B business.
Meta Platforms Inc.Meta launches a new enterprise AI unit selling Muse agent, business agent, and Muse API to businesses to diversify beyond ads.
Salesforce.com IncMeta's new business agent targets functions handled by CRM platforms like Salesforce, implying competitive encroachment.
Microsoft CorporationNamed as a reputable rival Meta must win enterprise trust against in its B2B AI push.