Salesforce, Inc. provides customer relationship management technology services that connect companies and customers across the United States, Europe, and the Asia Pacific. Its offerings include Agentforce for building and managing autonomous AI agents, Agentforce Sales and Agentforce Service for sales and service processes, Data 360 for unifying data, Informatica for data management, and Slack for conversational collaboration. The company also provides marketing platforms, commerce services, integration and analytics solutions, Salesforce Starter for small and medium-sized businesses, and a field service solution. Salesforce serves financial services, healthcare and life sciences, manufacturing, automotive, and government sectors. It was incorporated in 1999 and is headquartered in San Francisco, California.
Salesforce Hits Multi-Year Lows on AI Fears, Then Rebounds on Strong Earnings
▼
Fed Rate Cut Removal Pressures Software Valuations The Federal Reserve removed expected rate cuts, which pressured software stock valuations. Salesforce, like other software companies, saw its shares hit multi-year lows as investors worried about higher-for-longer interest rates.
This monetary policy shift was a key macro force driving CRM's price down in June 2026.
▼
Accenture AI Warning and Data Breach Add to Woes Accenture's AI warning deepened fears that AI agents could erode Salesforce's per-seat subscription model. A third-party data breach via Klue added reputational and regulatory risk, further weighing on the stock.
These events intensified concerns about AI disruption and security, contributing to the stock's decline.
▲
Strong Q1 Earnings and Analyst Upgrade Spark Rebound Salesforce beat Q1 estimates, raised guidance with strong Agentforce traction, and Guggenheim upgraded the stock, calling AI obsolescence fears a 'hallucination.' The Fin acquisition was defended as reasonably priced and AI-enhancing.
These positive developments shifted sentiment and drove a rebound from multi-year lows.
◆
AI Disruption Fears Persist, Capping Gains Despite strong results, AI disruption worries persist, with skeptics like Jim Bianco warning chatbots could replace SaaS. This capped gains, leaving the stock volatile as investors weighed AI risks against solid fundamentals.
This ongoing concern acted as a counterweight, limiting the stock's upside despite positive earnings.
Latest
▼3▲1
Salesforce's AI boom meets buyback debt and new rivals
▼
Record buyback debt halves cash flow growth guidance Salesforce borrowed $25 billion to fund the largest-ever accelerated buyback, then halved its fiscal 2027 cash flow growth guidance to 4-5% to cover the debt cost. The buyback cuts share count 10%, but the guidance cut and added debt weigh on the stock.
This is a major new capital event that directly lowers cash flow guidance and raises risk, pushing CRM down.
▼
AI agents threaten seat-license model An expert warned that AI agents could reduce the need for human software users, pressuring Salesforce's core seat-license model. If companies need fewer licenses as AI does more work, future revenue growth could slow, which is a negative for the stock.
This new warning highlights a structural threat to Salesforce's main business model, a key driver of the stock.
▼
Meta enters enterprise AI, software stocks slide Meta launched a new enterprise AI platform, sending Salesforce shares down about 4.5% as investors feared more competition. A deep-pocketed rival entering the market could slow Salesforce's growth and pressure its stock.
This is a new competitive threat from a major tech company that directly moved CRM's stock down.
▲
Agentforce ARR tops $1.5B, AI bundles expand Salesforce said Agentforce annual recurring revenue topped $1.5 billion, up 240% year over year, with bookings more than doubling and premium Slack upgrades tripling. It is expanding AI bundles to drive adoption, supporting future revenue and the stock.
This new update shows strong AI product traction, a key positive driver for CRM's price.
Q3 2026
▲2▼2
AI Momentum and Buyback Plans Offset by Competition and Debt Concerns
▲
AI Momentum and Government Deals Agentforce and Data 360 annual recurring revenue surged over 200% to about $3.9 billion, and major government deals like a $13.5 billion Air Force contract boosted confidence. The Anthropic partnership and Fin acquisition expanded Salesforce's AI ecosystem.
This point highlights the key positive driver of AI-driven growth and major contract wins that supported the stock.
▲
Dreamforce Targets and Buyback At Dreamforce, Salesforce set ambitious targets: $63 billion revenue by fiscal 2030 and a $60 billion buyback. Public-sector growth and large adopters like Siemens and Adecco reinforced adoption.
This point shows forward-looking financial targets and capital return plans that influenced investor sentiment.
▼
Competition and Growth Slowdown Competition intensified from Meta, SAP, Microsoft, GPT-6 Astra, and startups, pressuring pricing and market share. Some customers defected to in-house AI CRMs, and organic growth slowed to 6.4%.
This point captures the competitive pressures and slowing growth that weighed on the stock.
▼
Debt-Funded Buyback and Cash Flow Concerns The $25 billion debt-funded buyback raised leverage and halved fiscal 2027 cash-flow growth guidance to 4–5%. Earnings quality was questioned due to one-time investment gains, and leadership uncertainty followed the president's departure.
This point highlights financial risks and leadership changes that negatively impacted investor confidence.
News & notes movingCRM
United States
Artificial Intelligence▲impact 4
Salesforce Authorizes $50 Billion Buyback, Executes Half in Weeks
Salesforce authorized a $50 billion share repurchase program in February 2026 and executed half of it within weeks through the largest accelerated share repurchase in corporate history. The buyback equals roughly a quarter of the company's market value, which sits under $200 billion, and comes as Salesforce generated $17.73 billion of levered free cash flow over the past twelve months on revenue of $43.94 billion, with an operating margin of 21.38% and a net margin of 21.99%. Revenue grew 10.80% in the most recent quarter while earnings grew 86.90%, yet the stock closed at $234.69 on October 2, down 4.51% over twelve months against a roughly 14% gain for the S&P 500, and trades at 13.99 times next year's estimates versus about 19 times for the index. The company carries $42.38 billion of debt against $11.4 billion of cash, and its share count has already fallen from 997 million to 895.5 million. The article questions whether redirecting capital to buybacks signals the end of Salesforce's acquisition-driven growth era, particularly as generative AI raises doubts about future seat-based demand.
Artificial Intelligence › AI Applications & Copilots Capital
CRM · Capital · Positive Salesforce authorized a $50 billion buyback and executed half within weeks via the largest accelerated share repurchase in corporate history.
Salesforce Expands AI Bundles as Agentforce ARR Tops $1.5 Billion
Salesforce is expanding its AI bundles, introducing Core, Advanced and Max editions for Agentforce Sales, Service and Industries that combine AI, Slack, Tableau Next, security and support into a single purchase. In the second quarter of fiscal 2027, bookings from Agentforce One Edition and Agentforce for Apps more than doubled sequentially, and premium Slack upgrades tripled since Slackbot launched. Agentforce ARR topped $1.5 billion in the quarter, up more than 240% year over year, while combined Agentforce and Data 360 ARR reached nearly $3.9 billion, rising more than 210%, and customers generated 3.2 billion Agentic Work Units, up 97% sequentially. Even so, AI growth has yet to materially change the company's overall growth rate: second-quarter revenues rose 11% year over year to $11.35 billion, and management expects fiscal 2027 revenue growth of 11%-12%. Rivals are pursuing the same playbook, with Microsoft 365 Copilot surpassing 30 million paid seats in the fourth quarter of fiscal 2026 and Oracle's Cloud Applications revenues reaching $4.1 billion, up 10% year over year, as total cloud revenues jumped 47% to $9.9 billion.
Artificial Intelligence › AI Applications & Copilots ▲Technology
Artificial Intelligence › Agentic AI & Autonomous Workflows ▲Technology
CRM · Demand · Positive Agentforce ARR topped $1.5B, up 240% YoY, with bookings more than doubling and premium Slack upgrades tripling, showing strong customer adoption of its AI products.
MSFT · Competition · Neutral Microsoft 365 Copilot surpassed 30 million paid seats, cited as a rival pursuing the same AI playbook.
ORCL · Competition · Neutral Oracle's Cloud Applications revenues reached $4.1B, up 10%, cited as a rival pursuing the same AI playbook.
Salesforce Expands AI Governance Push as Stensul and June AI Join Ecosystem
Salesforce expanded its AI ecosystem as Stensul Inc. launched a beta for governed content creation in Marketing Cloud Next. The Stensul Marketing Cloud Next integration introduces structured controls around AI content personalization to support large enterprise compliance needs, with Stensul's planned general availability set for Q4 2026. June AI joined Salesforce's AgentExchange partner community, aiming to help organizations deploy AI powered workflows informed by former Salesforce leadership experience. Salesforce runs a large customer relationship management platform used by enterprises across the US, Europe, and Asia Pacific, and the company's AI ecosystem news leans into an automation catalyst while testing governance risk. Investors can watch Salesforce's next Dreamforce cycle and subsequent AI and Data Cloud ARR disclosures to see whether these partner driven workflows show up in measurable AI adoption and governed usage at scale.
Artificial Intelligence › AI Applications & Copilots ▲Technology
Artificial Intelligence › Agentic AI & Autonomous Workflows ▲Technology
Artificial Intelligence › AI Tooling, Data & MLOps ▲Technology
CRM · Technology · Positive Salesforce expanded its AI ecosystem with Stensul's governed content creation beta in Marketing Cloud Next and June AI joining AgentExchange, advancing its AI/automation platform.
June AI · Technology · Positive June AI joined Salesforce's AgentExchange partner community to help organizations deploy AI-powered workflows.
Stensul Inc. · Technology · Positive Stensul launched a beta for governed content creation in Salesforce Marketing Cloud Next, with general availability planned for Q4 2026.
Salesforce Signs Definitive Agreement to Acquire Listen Labs
Salesforce signed a definitive agreement to acquire Listen Labs, an AI-powered customer research and human simulation platform. The acquisition is expected to expand Salesforce's customer and user understanding capabilities, complementing Marketing Cloud, Service Cloud, and its broader AI portfolio, according to a post from Salesforce on Tuesday. Listen Labs's AI agents design studies, conduct in-depth research, and synthesize insights, automating the lifecycle of connecting with customers and analyzing their feedback. Terms of the deal weren't disclosed. Aman Naimat, President of AI Labs, said in a statement that Listen Labs has reimagined customer experience, market research, and customer simulation with AI agents that can conduct meaningful research and uncover context behind customer and user feedback.
Artificial Intelligence › AI Applications & Copilots ▲Capital
Artificial Intelligence › Agentic AI & Autonomous Workflows ▲Capital
CRM · Capital · Positive Salesforce signed a definitive agreement to acquire Listen Labs, an AI customer research platform, expanding its Marketing/Service Cloud and AI capabilities.
Listen Labs · Capital · Positive Listen Labs is being acquired by Salesforce in a definitive agreement, a positive M&A outcome for the company.
Oppenheimer Reiterates Salesforce Outperform, $275 Target After Customer Survey
Oppenheimer reiterated its Outperform rating and $275 price target on Salesforce on Tuesday after a customer survey showed strong trends. Analyst Brian Schwartz wrote that current survey trends support the near-term growth outlook but offer little evidence of a demand inflection, noting that IT budgets appear healthy and 85% of surveyed customers have tested or deployed Agentforce, yet nearly half remain in the pilot or testing stage, leaving the pace of production adoption and monetization uncertain. Schwartz said the Dreamforce survey suggests customers retain budget capacity to add products and expand deployments despite concerns that AI investments pulled forward spending in 1H26, with net spending sentiment broadly consistent with prior Dreamforce surveys and spending priorities skewed toward efficiency initiatives. The survey also showed strong interest in Agentforce, though production scale and adoption are lagging, and found that data gravity has become a critical battleground for AI spending, with 40% of data going through a third-party lakehouse provider as opposed to Data 360. Schwartz added that the risks from AI are workflow disintermediation, not a replacement for Salesforce.
Artificial Intelligence › AI Applications & Copilots Demand
Artificial Intelligence › Agentic AI & Autonomous Workflows Demand
Artificial Intelligence › AI Tooling, Data & MLOps Demand
CRM · Capital · Positive Oppenheimer reiterated Outperform and a $275 price target on Salesforce after its customer survey showed strong trends supporting the near-term growth outlook.
Meta Expands Muse AI to Small Businesses With New Business App Integrations
Meta Platforms introduced Muse for Small Business on Tuesday, expanding its Muse AI agent with new capabilities and connections to business apps. Instead of asking Muse to complete individual tasks, small businesses can give it broader goals, such as helping manage their operations, and the agent can then use its available tools and integrations to work toward those goals. The move expands Meta's ambitions well beyond consumer AI, building on its efforts to turn Muse into a broader enterprise platform with tools aimed at developers and larger companies. Adding small businesses brings Meta closer to software markets already served by companies such as Salesforce, Intuit and Shopify. For investors, the next test is whether businesses actually adopt Muse for everyday work, giving Meta another path to turn its heavy AI spending into products companies are willing to use.
Artificial Intelligence › AI Applications & Copilots ▲Technology
Artificial Intelligence › Agentic AI & Autonomous Workflows ▲Technology
Artificial Intelligence › Foundation Models & Research Labs Technology
Artificial Intelligence › Open-Weight Model Developers Technology
META · Technology · Positive Meta expanded its Muse AI agent with new capabilities and business-app integrations for small businesses.
CRM · Competition · Neutral Meta's Muse for Small Business moves into software markets already served by Salesforce, implying new competitive pressure.
INTU · Competition · Neutral Meta's Muse expansion targets small-business software markets already served by Intuit, a potential competitive threat.
SHOP · Competition · Neutral Meta's Muse for Small Business enters software markets already served by Shopify, implying added competition.
Microsoft Launches Reimagined Copilot, Guides for 16-17% Q1 Fiscal 2027 Revenue Growth
Microsoft launched a reimagined Copilot in September 2026 built around Home, Code and Autopilot, alongside a hybrid pricing model that keeps per-user pricing for everyday AI while moving advanced capabilities to consumption-based Copilot Credits. The company reported that Microsoft 365 Copilot paid seats topped 30 million in fourth-quarter fiscal 2026, with net seat additions more than doubling sequentially, while Agent 365 registered nearly 40 million agents within two months of launch and Foundry revenues more than doubled year over year. Commercial remaining performance obligation surged 84% year over year to $678 billion. For first-quarter fiscal 2027, Microsoft expects revenues of $89.85-$90.95 billion, implying 16-17% growth, with Microsoft 365 Commercial cloud revenues projected to grow about 16% in constant currency, Azure expected to grow roughly 45%, and Intelligent Cloud revenues forecast at $40.95-$41.25 billion, up 33-34%. Cost of revenues is expected to rise 23-24% in the fiscal first quarter, keeping operating margins roughly flat year over year, while capital expenditures are projected to exceed $50 billion, and for fiscal 2027 Microsoft expects operating margins to decline by less than one point as capex keeps rising. Microsoft faces competition from Salesforce, whose Agentforce annual recurring revenue topped $1.5 billion in second-quarter fiscal 2027, up more than 240% year over year, and from Alphabet, whose Gemini Enterprise is now used by nearly 90% of Fortune 100 companies and whose Google Cloud backlog reached $514 billion in the second quarter of 2026.
Artificial Intelligence › AI Compute Cloud & Neoclouds Demand
MSFT · Capital · Positive Microsoft guided for 16-17% Q1 FY2027 revenue growth with Azure up ~45% and capex exceeding $50B.
MSFT · Technology · Positive Microsoft launched a reimagined Copilot with Home, Code and Autopilot and a hybrid pricing model.
CRM · Competition · Neutral Salesforce's Agentforce ARR topped $1.5B, up 240% YoY, cited as a competitor to Microsoft's Copilot.
GOOG · Competition · Neutral Alphabet's Gemini Enterprise is used by nearly 90% of Fortune 100 companies and Google Cloud backlog hit $514B, cited as competition to Microsoft.
Anthropic IPO Prospectus Leaked to Reuters, Revealing $42B Loss
Anthropic's IPO filing prospectus was leaked to Reuters on Monday, revealing that the private AI developer lost $41.97 billion last year despite its rapid growth. The leak itself drew sharp criticism, with Yahoo Finance Executive Editor Brian Sozzi noting he has never seen a prospectus leak to a media organization in more than two decades of covering markets, calling it a blow to confidence in the company's internal controls as it potentially pursues one of the world's largest IPOs. The Financial Times also reportedly obtained the prospectus, which contains an unusually large risk factor section that warns of an existential risk to humanity posed by Anthropic's own technology. Sozzi flagged Salesforce and Mark Benioff as a surprising potential winner, noting Benioff invested $50 million in Anthropic in 2023 and participated in subsequent rounds at a valuation of about $5 billion, meaning a $2 trillion valuation could leave him sitting on roughly $10 billion in unrealized gains.
Anthropic IPO Prospectus Leak Reveals $41.97 Billion Loss and Existential Risk Warning
A leaked Anthropic IPO prospectus reported by Reuters shows the AI company lost $41.97 billion last year, according to Yahoo Finance Executive Editor Brian Sozzi. The filing, which Anthropic has not commented on, also reportedly warns in its risk factors section that its technology poses an existential risk to humanity, a disclosure Sozzi called unprecedented for a company potentially heading toward a $2 trillion valuation. Yorkville Ives senior managing director Dan Ives said the leak may serve as a trial balloon and that Anthropic going public would be bullish for the broader tech trade by adding transparency, though he acknowledged the safety-versus-growth tug of war. Separately, AMD agreed to acquire World Labs for $8.2 billion, bringing AI pioneer Fei-Fei Lee in as chief scientist reporting to CEO Lisa Su, and AMD crossed the $1 trillion market cap mark for the first time. Sozzi also noted that health tracker Oura pulled its IPO indefinitely, and that Salesforce's Marc Benioff, an early Anthropic investor, could see roughly $10 billion in unrealized gains from his stake if the $2 trillion valuation holds.
Artificial Intelligence › Foundation Models & Research Labs Capital
Artificial Intelligence › Closed / Frontier Labs Capital
Anthropic · Capital · Neutral Leaked IPO prospectus shows a $41.97 billion loss and an existential-risk warning, though going public could be bullish for tech transparency.
AMD · Capital · Positive AMD agreed to acquire World Labs for $8.2 billion and crossed the $1 trillion market cap mark for the first time.
World Labs · Capital · Positive AMD agreed to acquire World Labs for $8.2 billion, bringing Fei-Fei Lee in as chief scientist.
OURA · Capital · Negative Health tracker Oura pulled its IPO indefinitely.
CRM · Capital · Positive Marc Benioff, an early Anthropic investor, could see roughly $10 billion in unrealized gains from his stake if the $2 trillion valuation holds.
Snap Unveils SPECS Intelligence AI Service With Salesforce, AWS, NVIDIA Enterprise Partners
Snap Inc. unveiled SPECS Intelligence, an anticipatory AI service spanning iPhone, Mac, and SPECS AR glasses, and announced enterprise-focused SPECS deployments with partners including Salesforce, AWS, NVIDIA, Trifork, and Hololight to support hands-free information access and secure, large-scale workplace use. The launch extends Snap's AR and AI capabilities beyond consumer social media into workplace productivity and business-to-business use cases. Snap's narrative projects $8.1 billion revenue and $384.0 million earnings by 2029, yielding a $7.33 fair value and 40% upside to its current price. The most bearish analysts had assumed only about 8 percent annual revenue growth and earnings of roughly US$14.8 million by 2029. The most immediate catalyst for Snap remains advertising recovery, while the biggest risk remains ongoing losses and cost pressures, and the company still faces legal and regulatory risks including recent social media addiction litigation.
SNAP · Technology · Positive Snap unveiled SPECS Intelligence, an anticipatory AI service spanning iPhone, Mac, and SPECS AR glasses.
SNAP · Demand · Positive Snap announced enterprise-focused SPECS deployments with Salesforce, AWS, NVIDIA, Trifork, and Hololight for workplace use.
CRM · Demand · Positive Salesforce is named as an enterprise partner for Snap's SPECS Intelligence workplace deployments, a potential product-adoption channel.
NVDA · Demand · Positive NVIDIA is named as an enterprise partner for Snap's SPECS Intelligence deployments, a potential product-adoption channel.
Hololight · Demand · Positive Hololight is named as an enterprise partner for Snap's SPECS Intelligence workplace deployments.
Meta's New Enterprise AI Unit Faces Trust Test, Analyst Says
Meta has launched a new enterprise unit selling AI products to businesses, a push WestEnd Capital Management senior equity analyst Ali Mogharabi said is aimed at diversifying revenue beyond consumer advertising. Mogharabi told Market Domination host Josh Lipton that Meta is pitching a full stack that includes the Muse agent for routine employee tasks, a Meta business agent for functions handled by CRM platforms such as Salesforce.com, and a Muse API for building AI agents. He said the strategy could also help Meta monetize the huge capital expenditures it has made in AI data centers, effectively earning a return on that investment. Mogharabi cautioned that Meta has failed at enterprise software before, and said the key to success will be gaining the trust of enterprises against reputable rivals such as Microsoft and CRM providers. He added that it is difficult to identify specific metrics to gauge traction because Meta has little track record in the B2B business.
Meta Launches AI Enterprise Platform, Software Stocks Slide
Meta Platforms unveiled a new business platform aimed at bringing its AI technology to corporations, sending shares of major enterprise software companies lower Monday morning. Microsoft fell about 2% in morning trading, Oracle declined 3%, and Salesforce dropped about 4.5% as the selloff spread across software names. The platform will give businesses access to products including its Muse AI agent, Meta Business Agent, Muse API and Muse Code, which Meta said are intended to help organizations use its technology for business operations and growth. Chirantan CJ Desai, previously CEO of MongoDB, will lead the new unit and report to CEO Mark Zuckerberg, and MongoDB shares fell sharply in early trading after the leadership change.
Artificial Intelligence › AI Applications & Copilots ▼Competition
Artificial Intelligence › Agentic AI & Autonomous Workflows ▼Competition
Artificial Intelligence › AI Tooling, Data & MLOps Talent
META · Technology · Positive Meta unveiled a new enterprise AI platform with Muse AI agent, Muse API and Muse Code for corporate customers.
CRM · Competition · Negative Meta's new enterprise AI platform threatens Salesforce's enterprise software business, sending its shares down about 4.5%.
MDB · Capital · Negative MongoDB shares fell sharply after its CEO Chirantan CJ Desai left to lead Meta's new AI unit.
MSFT · Competition · Negative Microsoft fell about 2% as Meta's new enterprise AI platform pressures enterprise software names.
ORCL · Competition · Negative Oracle declined 3% amid the software selloff triggered by Meta's new enterprise AI platform.
Meta Moves Into Enterprise AI, Taking On Microsoft and Alphabet
Meta is entering the enterprise AI market, setting up a direct challenge to Microsoft and Alphabet. The company has hired the MongoDB CEO to lead the effort, with the new executive taking the title of CEPO. The move follows a big week for Meta and signals that the company now positions itself as a software company rather than a social media company, with its social media data feeding that software business. Meta's AI offering, which is gaining popularity, would be sold to companies that want agents to handle internal work among employees or client-facing tasks such as CRM. Commentators noted that enterprise is a very competitive market and a tough place to enter, but Meta has the firepower to compete against Microsoft and Alphabet.
META · Technology · Positive Meta is launching an enterprise AI offering, with its AI product gaining popularity and being sold for agent-based internal and client-facing tasks.
GOOG · Competition · Negative Meta explicitly positions its enterprise AI push as a direct challenge to Alphabet, intensifying competition in enterprise AI.
MSFT · Competition · Negative Meta's entry into enterprise AI sets up a direct challenge to Microsoft's enterprise AI business.
CRM · Competition · Negative Meta entering enterprise AI with CRM/agent offerings poses a direct competitive threat to Salesforce's core market.
Cowboy Clean Fuels Sells First Carbon Removal Credits via Salesforce-Backed Milkywire Purchase
Cowboy Clean Fuels announced its first carbon removal credit sale, part of a Salesforce-backed purchase through Milkywire, with delivery in 2026. The Wyoming-based climate-tech company said the sale marks its entry into the durable carbon removal market, adding CDR credit sales alongside its carbon-neutral renewable natural gas business. Cowboy Clean Fuels operates a biomass carbon removal and storage pathway in Wyoming's Powder River Basin, injecting agricultural processing residues into depleted coalbed methane reservoirs where microorganisms generate renewable natural gas while carbon dioxide is permanently absorbed onto coal surfaces, with permanence of more than 100 years. The purchases are part of Salesforce's pledge to contract USD 100 million in durable carbon removal by 2030. Milkywire has facilitated purchases of more than $12 million of durable carbon removal across 45+ projects in more than 20 countries.
Cowboy Clean Fuels · Demand · Positive Cowboy Clean Fuels sold its first carbon removal credits, entering the durable CDR market alongside its RNG business.
Milkywire · Demand · Positive Milkywire facilitated the Salesforce-backed purchase of Cowboy Clean Fuels' first carbon removal credits.
CRM · Demand · Positive Salesforce-backed purchase of Cowboy Clean Fuels' first carbon removal credits advances its $100M durable CDR pledge.
Salesforce Q2 Earnings Beat, Fiscal 2027 Revenue Outlook Raised
Salesforce reported second-quarter fiscal 2027 non-GAAP earnings of $5.90 per share, up 102.7% year over year and beating the Zacks Consensus Estimate by 80.43%, while revenues rose 10.8% to $11.35 billion. The company raised its fiscal 2027 revenue guidance to $46.10-$46.40 billion from $45.90-$46.20 billion, a $200 million increase, or $300 million in constant currency, reflecting $100 million of organic growth and $200 million tied to the pending Contentful and Fin acquisitions, partly offset by a $100 million foreign-exchange headwind. Salesforce also lifted its fiscal 2027 non-GAAP earnings outlook to $16.67-$16.71 per share from $14.06-$14.12, with non-GAAP operating margin guidance unchanged at 34.3%. For the third quarter of fiscal 2027, the company expects revenues of $11.42-$11.50 billion, implying 11%-12% year-over-year growth, and non-GAAP earnings of $3.42-$3.44 per share. Agentforce and Data 360 ARR reached nearly $3.9 billion, up more than 210% year over year, and the company returned $364 million through dividends during the quarter while continuing its $25 billion accelerated share repurchase program.
Zenity Labs Discloses SalesBleed Flaws in Salesforce Agentforce
Zenity Labs today disclosed SalesBleed, a set of three security vulnerabilities in Salesforce Agentforce that could allow a single untrusted lead to hijack trusted Agentforce agents, silently exfiltrate sensitive CRM data and turn an enterprise agent into a vehicle for phishing attacks. Two of the three vulnerabilities enable zero-click data exfiltration, transmitting sensitive Salesforce data to attacker-controlled infrastructure without any employee click or approval, while the third lets attackers weaponize the trusted identity of an Agentforce-connected Slack agent to distribute phishing messages from inside the enterprise. The research found multiple weaknesses in Trusted URLs, the Salesforce mechanism meant to stop Agentforce from displaying URLs and images from untrusted sources, plus a separate flaw in the Agentforce-Slack integration. Zenity Labs disclosed the findings to Salesforce on June 1, 2026, and Salesforce addressed the specific Trusted URLs bypasses within approximately two weeks and also remediated the Slack attribution issue. Michael Bargury, co-founder and CTO of Zenity, said hard boundaries remain one of the strongest tools for containing AI agents, but they are still software, and when those controls fail, what remains is a privileged access agent with high autonomy and no bounds.
CRM · Technology · Negative Zenity disclosed three SalesBleed vulnerabilities in Salesforce Agentforce enabling zero-click CRM data exfiltration and phishing, which Salesforce had to patch.
Zenity · Technology · Positive Zenity Labs' security research uncovered and disclosed the SalesBleed flaws in Salesforce Agentforce, showcasing its AI-agent security expertise.
Navatar Launches Claude-Native AI Deal Engine for Private Equity and M&A
Navatar Group announced new AI capabilities that turn Claude and Salesforce into a live AI Deal Operating System for private equity and M&A firms. The platform connects activity and intelligence across Claude, approved AI models, Salesforce CRM, Outlook, market-data sources, and deal workflows into a shared, current view of every company, relationship, deal, and fund. Navatar's AI agents are designed to enrich company and contact data, identify relevant signals, create and route follow-up tasks, maintain workflow momentum, and surface exceptions requiring human judgment, functioning as an action layer for deal execution rather than just a system of record. The company said the Claude-native deal engine is now available for private markets firms, with dedicated offerings for private equity and M&A advisory. Navatar CRM serves private markets and investment banking firms worldwide, managing relationships, originating deals, and executing mandates across private equity, venture capital, private credit, real estate, infrastructure, secondaries, and funds of funds.
Wells Fargo Raises Salesforce Price Target to $250 on Agentforce Momentum
Wells Fargo analyst Michael Turrin reiterated an Equal Weight rating on Salesforce on September 18 while raising the price target to $250 from $230, citing growing evidence that the company is moving from positioning AI as a long-term opportunity toward demonstrating measurable monetization. The call followed Salesforce's second-quarter results, in which Agentforce annual recurring revenue exceeded $1.5 billion, up more than 240% year-over-year, though the company expanded its definition of Agentforce ARR beginning in Q2 FY27 to include its AI offerings, Slackbot, and Headless 360, complicating the comparison. Salesforce said 7 billion Agentic Work Units had been delivered across Agentforce and Slack, including 3.2 billion in the second quarter alone, and it is targeting $63 billion in revenue in fiscal 2030, including Informatica. The company is also strengthening Agentforce through integrations with Amazon Web Services and Google Cloud and working with AI companies including Anthropic. Risks remain, including the gap between AI pilots and full-scale deployment, competition from AI model developers and emerging agent platforms, and potential seat reductions as agents automate work; hedge fund holders of Salesforce fell to 99 in the second quarter from 101 in the first, while short interest stood at 3.55% of shares as of August 31.
Adobe Expands AI Customer Experience Push With Multi-Year Jet2 Partnership
Adobe is expanding its agentic artificial intelligence and customer-experience technologies through a multi-year strategic partnership with travel company Jet2. Jet2 plans to use Adobe CX Enterprise to deliver personalized holiday recommendations, offers and engagement across the travel journey, and will also use Adobe Firefly Foundry and Brand Intelligence to accelerate branded content creation, with the partnership including a Jet2 x Adobe Customer Experience Lab focused on developing and scaling AI-powered experiences. Jet2 was among Adobe's global enterprise customer wins in the third quarter of fiscal 2026, and Adobe CX Enterprise Coworker had attracted more than 1,700 customers and early adopters by that same quarter. In the third quarter of fiscal 2026, ending annual recurring revenues for Adobe Experience Manager and agentic web applications, Adobe GenStudio and Adobe Experience Platform and applications each increased more than 20% year over year, while Adobe's AI-first ending ARR exceeded $650 million and grew more than 150% year over year. Adobe faces intensifying competition from Microsoft, whose Dynamics 365 exposed more than 650,000 Model Context Protocol actions in the fourth quarter of fiscal 2026, and from Salesforce, whose Agentforce ARR exceeded $1.5 billion in the second quarter of fiscal 2027. Adobe shares have declined 31.9% year to date against the broader Zacks Computer and Technology sector's 22.8% growth, and the Zacks Consensus Estimate for Adobe's earnings stands at $6.32 per share, suggesting 14.91% year-over-year growth.
Needham Keeps Street-High $400 Target on Salesforce Despite 12-Month Decline
Needham analyst Scott Berg is maintaining a Street-high $400 Buy target on Salesforce, implying roughly 71.5% upside from the stock's current $233.28, even as shares have fallen 5.76% over the past year and 11.32% year to date. The consensus 12-month target of $281.89 from 56 covering analysts implies 20.8% upside, and the bull case rests on Agentforce, whose annual recurring revenue crossed $1.5 billion, up over 240% year over year, with combined Agentforce plus Data 360 ARR near $3.9 billion. Salesforce reported Q2 FY27 revenue of $11.35 billion, up 10.8% year over year, and raised FY27 guidance to $46.1 billion to $46.4 billion, though $2.61 billion of its $5.90 non-GAAP EPS came from strategic investment gains rather than operations. The company carries a $94 million restructuring charge, a $25 billion accelerated share repurchase, and pending Informatica, Contentful and Fin integrations, while the FY27 EPS estimate has drawn 45 upward revisions and zero downward revisions in the past 30 days. The pain is sector-wide: Oracle trades at $149.20, down 52.46% over the past year, with a consensus target of $237.97 implying 59.5% upside, while ServiceNow near $137 is down 26.16% with a $144.99 consensus target implying 5.8% upside, and HubSpot at $217.88 is off 57.54% with a $250.37 consensus target implying 14.9% upside.
Artificial Intelligence › Agentic AI & Autonomous Workflows ▲Demand
Artificial Intelligence › AI Applications & Copilots Competition
CRM · Capital · Positive Needham maintains a Street-high $400 Buy target on Salesforce, implying ~71.5% upside, with 45 upward FY27 EPS revisions and zero downward.
CRM · Demand · Positive Agentforce ARR crossed $1.5 billion, up over 240% year over year, with combined Agentforce plus Data 360 ARR near $3.9 billion.
Benioff Unveils AIforce at Dreamforce, Revives "New Clippy" Jab at Microsoft
Salesforce CEO Marc Benioff used Dreamforce 2026 in San Francisco to launch AIforce, the company's biggest product launch in years, and again branded Microsoft's Copilot "the new Clippy." Salesforce is positioning AIforce as an open, provider-agnostic layer that works across multiple AI systems, including Anthropic's Claude through an integration called Claudeforce that the company says guarantees zero data retention by the model provider, as well as ChatGPT and Slack. The announcement came alongside a reiterated fiscal 2030 revenue target of $63 billion. Benioff framed AIforce as the answer to what he calls the "Fantasyland" problem, arguing rivals such as Copilot lack the dependable, controlled business-data layer needed to run enterprise operations, extending a public feud that dates to Dreamforce 2024. Stifel raised its price target on Salesforce to $300 from $275 while reaffirming a Buy rating, citing six revenue channels for monetizing the new AI stack, including additional core licenses, premium SKU upgrades, Agentforce spending, Data 360, Agent Fabric and Guardian, and APIs, MCPs and related infrastructure. Salesforce shares closed at $255.65 on September 15 after a nearly 34% rally over the previous month, following a rough start to 2026 in which the stock fell as much as 37%, and the most recent quarterly results showed $11.35 billion in revenue, beating Wall Street projections on both the top and bottom lines.
Artificial Intelligence › AI Applications & Copilots ▲Competition
Artificial Intelligence › Agentic AI & Autonomous Workflows ▲Competition
Cloud & Digital Infrastructure › Horizontal SaaS ▲Competition
Cloud & Digital Infrastructure › Data Platforms & Analytics ▲Demand
CRM · Technology · Positive Salesforce launched AIforce, its biggest product launch in years, an open provider-agnostic enterprise AI layer.
CRM · Capital · Positive Stifel raised its Salesforce price target to $300 from $275 and reaffirmed Buy, citing six monetization channels for the new AI stack.
MSFT · Competition · Negative Benioff branded Microsoft's Copilot 'the new Clippy' and argued it lacks the dependable controlled business-data layer for enterprise operations.
SF · Capital · Positive Stifel raised its price target on Salesforce to $300 from $275 while reaffirming a Buy rating.
Anthropic · Technology · Neutral Anthropic's Claude is integrated via Claudeforce with claimed zero data retention, but the article gives no independent Anthropic development.
Salesforce Price Target Set at $331.33 as Agentforce ARR Surges 240%
24/7 Wall St. has issued a buy rating on Salesforce with a $331.33 price target, implying 39.26% upside from the current $237.79. The firm's bull case rests on Agentforce, whose annual recurring revenue alone crossed $1.5 billion, up over 240% year over year, while the combined Agentforce and Data 360 ARR reached nearly $3.90 billion, up over 210%. Q2 FY27 revenue landed at $11.35 billion, up 10.83%, and non-GAAP earnings per share of $5.90 beat the $3.2712 consensus by 80.36%. Management noted that 50% of Agentforce bookings came from customers refilling credit pools, and only 5% of knowledge workers have upgraded to premium editions carrying a 60% to 80% premium. Salesforce's free cash flow surged 81.49% while Oracle burned $5.4 billion, yet CRM trades at a P/E of 26, nearly identical to Microsoft's 27. The bull scenario points to $372.12, a 56.4% total return, while the bear scenario still lands at $271.37, a 14.06% gain.
Handshake Launches AI Skills Studio for 30 Million Job Seekers
Handshake announced the rollout of AI Skills Studio, a new app that lets job seekers build practical AI skills through 10 to 45 minute projects using real tools. The company said it partnered with AI companies including OpenAI, Google, Vercel, Figma, Notion, Clay, Lovable, Replit, and Slack by Salesforce to create the projects, which can produce a website, an app, a spreadsheet, or sales outreach sequences. Handshake COO and President Jon Stull said the launch is open to the 30 million students and young professionals on Handshake as well as to anyone worldwide who logs on to handshake.com. Completed projects are shared in an AI showcase and attach to a user's profile, giving a million employers access to them. Stull said Handshake built an AI capabilities framework with employers, content partners, and universities, and will roll it out in more depth next week.
Handshake · Technology · Positive Handshake itself launched AI Skills Studio, a new app for building practical AI skills through real-tool projects.
CRM · Demand · Positive Slack by Salesforce is named as a partner providing real tools for Handshake's AI Skills Studio projects, a minor partnership mention.
FIG · Demand · Positive Figma is named as a partner whose tools are used in Handshake's AI Skills Studio projects.
GOOG · Demand · Positive Google is named as a partner AI company providing tools for Handshake's AI Skills Studio projects.
Clay Labs · Demand · Positive Clay is named as a partner whose tools power AI Skills Studio projects, reaching 30M students and young professionals.
Lovable · Demand · Positive Lovable is named as a partner providing real tools for AI Skills Studio projects, gaining exposure to Handshake's user base.
Salesforce Draws Investor Attention as Estimates Rise and Zacks Rank Holds at #3
Salesforce has become one of the most searched-for stocks on Zacks.com, with shares returning +13.1% over the past month versus the Zacks S&P 500 composite's +1.3% change, while the Zacks Internet - Software industry gained 13.4% over the same period. The company is expected to post earnings of $3.42 per share for the current quarter, a year-over-year change of +5.2%, and the Zacks Consensus Estimate has moved +3.9% over the last 30 days. For the current fiscal year, the consensus earnings estimate of $16.58 indicates a year-over-year change of +32.4% and has risen +24.8% over the past 30 days, while the next fiscal year's consensus estimate of $15.88 indicates a change of -4.2% and has moved +2.7% over the past month. Consensus sales estimates stand at $11.46 billion for the current quarter, $46.24 billion for the current fiscal year and $50.7 billion for the next, indicating year-over-year changes of +11.7%, +11.4% and +9.6% respectively. Salesforce last reported revenues of $11.35 billion, up +10.8% year over year, with EPS of $5.9 versus $2.91 a year ago, a revenue surprise of +0.25% and an EPS surprise of +80.43% against the Zacks Consensus Estimate, and the stock carries a Zacks Rank #3 (Hold) and a Zacks Value Style Score of B.
Snap Brings Specs AR Glasses to Enterprise With Salesforce, Nvidia, AWS
Snap Inc. is pushing its $2,195 Specs augmented-reality glasses into the enterprise market through partnerships with Salesforce, Nvidia, and Amazon Web Services. Salesforce's Agentforce will bring AI agents to the glasses, Nvidia technology will support visual recognition, and AWS will provide voice-assistant capabilities, while Snap also introduced Specs Intelligence, its own AI service for the device. Specs are expected to begin shipping in the U.S., UK, and France this fall, with a $2,395 package that includes a cellular-enabled charging case. CEO Evan Spiegel said in June that Snap had already invested more than $3.5 billion in Specs, even as activist investor Irenic Capital pushed the company to divest the business or seek outside financing, and Snap previously reorganized Specs into a standalone subsidiary. The enterprise push comes as Snap reported second-quarter 2026 revenue rose 19% to $1.60 billion, with free cash flow of $121 million versus $24 million a year earlier and $2.7 billion in cash, cash equivalents, and marketable securities at the end of June. Snap faces formidable competition, as Meta's newest smart glasses start at $299 and Meta accounted for roughly 76.1% of global smart-glasses sales last year, while Apple and Google are also developing competing devices, according to Reuters.
Spatial Computing / AR/VR › AI / AR Smart Glasses ▲Demand
Artificial Intelligence › Edge & On-device AI Silicon Competition
Artificial Intelligence › Agentic AI & Autonomous Workflows Technology
Spatial Computing / AR/VR › Enterprise AR & Field Service Technology
SNAP · Capital · Positive Snap reported Q2 2026 revenue up 19% to $1.60 billion with free cash flow of $121 million versus $24 million a year earlier.
SNAP · Demand · Positive Snap is pushing Specs AR glasses into the enterprise via Salesforce, Nvidia, and AWS partnerships, with shipping expected this fall.
AMZN · Demand · Positive AWS provides voice-assistant capabilities for Snap's enterprise Specs AR glasses, a partnership win for AWS.
CRM · Demand · Positive Salesforce's Agentforce will bring AI agents to Snap's Specs AR glasses, extending Agentforce into a new enterprise device.
NVDA · Demand · Positive Nvidia technology will support visual recognition in Snap's enterprise Specs AR glasses.
Amgen Selects Veeva Vault CRM for Global Deployment
Amgen has selected Veeva Systems' Vault CRM for a global deployment, extending a collaboration that has spanned more than a decade. The rollout is expected to support Amgen's commercial operations as it advances new therapies across worldwide markets, with Amgen saying the migration will help accelerate delivery of new therapies with greater speed and agility. The win reinforces Veeva's commercial business, where management recently described fiscal second-quarter 2027 as its best CRM quarter ever, with commercial subscription revenue growing about 13% year over year. Vault CRM now has more than 180 live customers, and management reiterated confidence in maintaining more than 70% market share in life sciences CRM. Veeva currently has a market capitalization of $42.13 billion, and its shares have gained 16.8% year to date.
VEEV · Demand · Positive Amgen selected Veeva's Vault CRM for a global deployment, a concrete customer win extending a decade-long collaboration.
AMGN · Demand · Neutral Amgen selected Veeva Vault CRM for global deployment to support its commercial operations, a software adoption rather than a product-demand event for Amgen itself.
CRM · Competition · Negative Amgen's selection of Veeva Vault CRM is a competitive loss for Salesforce in life-sciences CRM, though Salesforce is not named in the article.
ServiceNow Raises 2026 Subscription Revenue Midpoint to $15.77 Billion
ServiceNow lifted its 2026 subscription revenue midpoint to $15.77 billion, implying 21% constant-currency growth, after second-quarter 2026 subscription revenues reached $3.88 billion, up 24.5% year over year. The company said net new annual contract value outperformance drove the raise. In the quarter, Technology Workflows recorded 50 deals worth more than $1 million, including nine above $5 million, while Information Technology Service Management appeared in 15 of ServiceNow's top 20 deals and Information Technology Operations Management featured in 18. Cross-selling strengthened, with 18 of the top 20 deals involving at least eight products, a 98% renewal rate, and 658 customers generating more than $5 million in annual contract value. ServiceNow also extended AI Control Tower governance across Microsoft Agent 365, surpassed $1 billion in AWS Marketplace transactions, and expanded its Accenture relationship. The company faces intensifying competition from Salesforce, whose Agentforce IT Service has more than 450 customers, and from Microsoft, whose Agent 365 had nearly 40 million registered agents and whose Microsoft 365 Copilot exceeded 30 million paid seats.
Artificial Intelligence › Agentic AI & Autonomous Workflows ▲Demand
Cloud & Digital Infrastructure › Horizontal SaaS ▲Demand
Artificial Intelligence › AI Applications & Copilots Competition
NOW · Capital · Positive ServiceNow raised its 2026 subscription revenue midpoint to $15.77 billion after Q2 subscription revenue rose 24.5% year over year.
NOW · Demand · Positive Net new annual contract value outperformance, 50 large Technology Workflows deals, and a 98% renewal rate drove the raise.
CRM · Competition · Negative Salesforce's Agentforce IT Service is cited as intensifying competition against ServiceNow.
MSFT · Competition · Negative Microsoft's Agent 365 and 365 Copilot are cited as intensifying competition against ServiceNow.
ACN · Demand · Positive ServiceNow expanded its Accenture relationship, a partner-driven demand development for Accenture.
AMZN · Demand · Positive ServiceNow surpassed $1 billion in AWS Marketplace transactions, indicating demand flowing through Amazon's cloud marketplace.
Atlassian Cloud Revenue Jumps 31% as Fiscal 2027 ARR Growth Set to Slow
Atlassian's cloud business drove fourth-quarter fiscal 2026 results, with cloud revenues rising 31% year over year to $1.2 billion, outpacing total revenue growth of 28% to $1.8 billion. Management attributed the cloud performance to strong cross-sell and seat expansion, with data center-to-cloud migrations in line with expectations, while adoption of Teamwork Collection and Service Collection also climbed and agentic automation in Service Collection increased more than threefold as customers expanded usage beyond IT teams into HR, legal, finance and marketing. The company said customers are increasingly consolidating collaboration tools onto its platform, with Teamwork customers holding four to five times more paid seats per instance than standalone Jira or Confluence customers. Atlassian expects subscription ARR growth of 18% in fiscal 2027, down from 23% in fiscal 2026, citing a more cautious view of macroeconomic, fiscal policy and geopolitical uncertainty, while the Zacks Consensus Estimate points to revenue growth of 13% in fiscal 2027 and 14.8% in fiscal 2028. Atlassian faces stiff competition from Salesforce, whose Agentforce ARR exceeded $1.5 billion in the second quarter of fiscal 2027, up 240% year over year, and from ServiceNow, whose AI annual contract value crossed $1 billion in the second quarter of 2026 and is expected to exceed $1.5 billion by the end of 2026. TEAM shares have jumped 18.4% year to date versus a 2.2% return for the Zacks Internet - Software industry, and the stock carries a Zacks Rank #3 (Hold).
Cloud & Digital Infrastructure › Mega-cap Hyperscalers ▲Demand
Artificial Intelligence › AI Applications & Copilots Competition
TEAM · Capital · Negative Atlassian guided fiscal 2027 subscription ARR growth to slow to 18% from 23% on macro, fiscal policy, and geopolitical caution.
TEAM · Demand · Positive Atlassian cloud revenue rose 31% to $1.2B on strong cross-sell, seat expansion, and Teamwork/Service Collection adoption.
CRM · Competition · Neutral Salesforce's Agentforce ARR exceeded $1.5B, up 240% YoY, cited as stiff competition for Atlassian.
NOW · Competition · Neutral ServiceNow's AI annual contract value crossed $1B and is expected to exceed $1.5B by end-2026, cited as competition for Atlassian.
Google Rethink ROI Summit Highlights Gap Between AI Discovery and Payment Readiness
Google's Rethink ROI summit in New York spotlighted a widening gap between rapid AI-driven shopping discovery and merchant payment systems that cannot yet complete agent-initiated transactions. The platform's new conversational attributes let retailers feed structured data, including FAQ, compatible accessories, and substitutes, directly into the Shopping Graph, and in early testing with Lululemon, brand-supplied attributes were incorporated into AI Mode recommendations 50% of the time. Demand for such tools is backed by Adobe Analytics data showing an 805% year-over-year increase in AI-driven traffic to retail sites during Black Friday 2025, while Salesforce Cyber Week data confirms retailers with integrated AI agents grew sales 32% faster than those without, and Adobe found those shoppers are 38% more likely to convert. That traffic, however, is colliding with a payment readiness deficit: the TLT LLP Retail Agility survey of the top 100 UK retailers found that while 49% are investing in agentic AI, only 15% say their payment systems are prepared for agent-initiated transactions. Google is attempting to standardize the transaction layer through the Universal Commerce Protocol and the Universal Cart framework, which aim to enable persistent, cross-platform shopping carts across Search, YouTube, and Gmail, and with a 10-week horizon to Black Friday 2026, the next two months will determine which brands move from discovery-focused AI to transaction-ready agentic commerce.
Salesforce-in-Claude Beta Opens on All Paid Plans With 37 Prebuilt Sales Skills
Salesforce has moved its Claudeforce partnership with Anthropic into an open beta on all paid plans, pushing enterprise CRM data into Claude's native interface. The release centers on a plugin that bridges Salesforce's data stores and Claude's reasoning engine, arriving with 37 prebuilt sales skills covering everything from meeting preparation to pipeline reviews. The beta is currently accessible via the Salesforce AppExchange and the Claude Enterprise Marketplace. Under the mutual adoption model, Salesforce has named Claude its preferred AI model while Anthropic has designated Salesforce its preferred CRM, with the plugin running on the AIforce harness and integrating with Headless 360, Data 360, Tableau, and Slack, where Claude now serves as the default model for Slack AI, Slackbot, and Slack Code. Salesforce reports its employees have realized 8.1 million hours of annualized productivity gains using Slackbot, a figure that has doubled quarter-over-quarter. Deployment requires a one-time connection, after which every seller gains access immediately, with no per-user configuration or new permissions model.
Artificial Intelligence › Agentic AI & Autonomous Workflows ▲Technology
Cloud & Digital Infrastructure › Data Platforms & Analytics ▲Technology
CRM · Technology · Positive Salesforce launched the Claudeforce plugin beta on all paid plans, integrating its CRM data with Claude via 37 prebuilt sales skills.
Anthropic · Technology · Positive Anthropic's Claude became Salesforce's preferred AI model and is now the default model for Slack AI, Slackbot, and Slack Code under the partnership.
Benioff Warns AI Must Not Become 'Social Media 2.0' at Dreamforce
Salesforce co-founder and CEO Marc Benioff used his keynote at the annual Dreamforce software festival to warn that the AI industry must not repeat the failures of social media, saying "we cannot let AI be social media 2.0." Speaking to Yahoo Finance's Opening Bid from Dreamforce in San Francisco, Benioff said companies and executives must take absolute responsibility for the applications and technology they build, arguing there needs to be an ethical base in how the industry operates. He noted that Anthropic CEO Dario Amodei and OpenAI CEO Sam Altman both attended Dreamforce and addressed their concerns, while figures including venture capitalist Bill Gurley and Meta CEO Mark Zuckerberg have weighed in on safeguarding people in an increasingly AI agent future. Benioff, who also owns Time Magazine, said businesses must be responsible for their actions and that "the only people who are going to prevent [bad things] from happening are the people who are building that code." Salesforce used the event to announce several AI products, including AIforce and a tie-up with Nvidia on a new model dubbed Koa, which Stifel analyst J. Parker Lane said underscores the open approach the company is taking on the model and UI layers as it leans on its data and context layers as its core moat in the Agentic Era.
Salesforce Targets Over $63 Billion Annual Revenue by Fiscal 2030
Salesforce is forecasting more than $63 billion in annual revenue by fiscal 2030, a long-term target that sits above Wall Street expectations. Chief Operating and Financial Officer Robin Washington outlined the goal at the company's annual conference Wednesday, covering the fiscal year ending January 2030 and exceeding the roughly $61.4 billion analyst consensus compiled by Bloomberg. The company is positioning its data, customer relationships and workflow software as infrastructure for enterprises deploying autonomous AI agents, highlighting Claudeforce, which connects Salesforce data with Anthropic's Claude, and Koa, an AI reasoning model built on Nvidia architecture now being tested by nearly 1,000 enterprise customers. Salesforce also says Slack is evolving into a primary control hub where companies can manage autonomous AI agents alongside employees. Separately, an early Anthropic investment generated a $2.6 billion gain last quarter, with Salesforce eventually planning to monetize those shares to help fund its $60 billion stock repurchase program.
Cloud & Digital Infrastructure › Horizontal SaaS ▲Demand
Artificial Intelligence › AI Applications & Copilots ▲Demand
Artificial Intelligence › Agentic AI & Autonomous Workflows ▲Demand
CRM · Capital · Positive Salesforce forecasts over $63B annual revenue by fiscal 2030, above analyst consensus, and plans to fund a $60B buyback partly via Anthropic share gains.
CRM · Technology · Positive It is positioning Claudeforce, the Koa AI reasoning model on Nvidia architecture, and Slack as infrastructure for enterprise autonomous AI agents.
Anthropic · Capital · Positive Salesforce's early Anthropic investment generated a $2.6 billion gain last quarter, which it plans to monetize.
Snap Adds Salesforce and NVIDIA Tools to $2,195 Specs AR Glasses
Snap disclosed that Salesforce is embedding its Agentforce agent platform into its Specs augmented reality glasses, with NVIDIA supplying the artificial intelligence that lets the device interpret what a worker is looking at and pull up relevant company data, and Amazon contributing its cloud unit's assistant for voice-command tasks. Snap also unveiled a Specs Intelligence service, with a separately sold charging case carrying cellular connectivity through carrier partners including Verizon Communications in the U.S. The device was unveiled in June at $2,195, and Snap did not disclose financial terms for any of the tie-ups, so the move prices a positioning change rather than booked business. Snap stock rose about 4% to $5.95 on the news, while Meta Platforms, the incumbent in consumer AR through Ray-Ban Meta and Reality Labs, held steady with shares up 0.4% to $675.88. Snap stock remains down 28% year to date, and Snap has said shipping begins later this fall in the U.S., the U.K., and France, with a Los Angeles shopping-mall try-on experience starting in October.
Salesforce launches Koa, its first reasoning AI model for CRM, built on NVIDIA Nemotron
Salesforce and NVIDIA announced the launch of Koa, Salesforce's first reasoning model for CRM, for use with Agentforce, built on NVIDIA Nemotron. It stems from a close technology collaboration between the two companies and is designed to help AI agents analyze complex multi-step workflows while selecting the right tools. Koa was developed by further training NVIDIA Nemotron 3 Super on synthetic datasets that Salesforce created from the enterprise business knowledge accumulated over nearly three decades of CRM usage. In testing with the Salesforce CRM Benchmark, which covers real-world tasks such as updating sales opportunities, case escalation, and scheduling follow-ups, Koa performed on par with or better than leading models for CRM operations while reducing errors threefold. Salesforce controls the model weights of Koa and carries out all additional training and inference within Salesforce's trust boundary. Koa is currently in use inside Salesforce, including in AI agents in Slack, and is being tested with customers including 1-800Accountant, Baxter Credit Union, Engine, Formula 1, UChicago Medicine, and Xero. At the same time, Salesforce and NVIDIA are also applying models developed on Nemotron and accelerated computing technology to Missionforce, so that government agencies and regulated businesses can control the models, data, and deployment environment at the same level, bringing purpose-built AI to private clouds, air-gapped networks, and highly secure environments.
Cloud & Digital Infrastructure › Horizontal SaaS ▲Technology
Artificial Intelligence › AI Applications & Copilots ▲Technology
Artificial Intelligence › Agentic AI & Autonomous Workflows ▲Technology
Artificial Intelligence › Open-Weight Model Developers Technology
CRM · Technology · Positive Salesforce launched Koa, its first reasoning AI model for CRM, built on NVIDIA Nemotron and integrated with Agentforce.
NVDA · Technology · Positive NVIDIA's Nemotron 3 Super underpins Salesforce's new Koa model, and the two firms are extending Nemotron-based models to Missionforce.
Salesforce Public Sector Becomes Fastest-Growing Business as Defense Revenue Jumps 80%
Salesforce's public-sector business has become its fastest-growing industry business at scale, with defense revenue expanding 80% year over year, one year after the company launched Missionforce, its government-focused platform combining AI, data, applications and cloud infrastructure. Salesforce said Missionforce now supports operations across more than 30 countries, 60 U.S. federal agencies, all 15 Cabinet departments, all 50 states and all six branches of the U.S. military. One of the biggest opportunities is a 10-year U.S. Army contract carrying a $5.6 billion ceiling to expand Missionforce National Security across the Army and Department of War, while the Army Human Resources Command is using the platform to provide AI-powered services to 9.2 million soldiers, veterans, civilian employees and military families. The U.S. Air Force has deployed Missionforce to modernize operations supporting a vehicle fleet valued at $13.5 billion, and the Transportation Security Administration is using an AI agent called Ace to handle roughly 100,000 traveler conversations each month, resolving 96% of routine inquiries without human escalation and cutting consumer-interaction costs by more than 90%. Salesforce is also collaborating with OpenAI to bring advanced AI models and accelerated computing into Missionforce workloads and secure government environments.
Artificial Intelligence › Agentic AI & Autonomous Workflows ▲Demand
CRM · Demand · Positive Salesforce's public-sector business is its fastest-growing, with defense revenue up 80% and a $5.6B Army contract expanding Missionforce adoption.
OpenAI · Technology · Positive Salesforce is collaborating with OpenAI to bring advanced AI models and accelerated computing into Missionforce government workloads.
June AI Joins Salesforce AgentExchange Partner Ecosystem
June AI announced it is now part of the Salesforce AgentExchange ecosystem, Salesforce's trusted partner marketplace for partner-built AI interfaces, agents, apps, skills, integrations and services. The AI implementation and deployment company said its agents understand a customer's Salesforce environment, translate requirements into implementation plans, and assist with configuration, testing and deployment, helping customers move faster from planning to production while preserving existing data models, permissions and governance. Tyler Carlson, SVP, Head of Product, AgentExchange & Ecosystem at Salesforce, said the company's Headless Toolkit, which provides MCP and API access to Salesforce data, workflows, business logic, actions, identity, permissions and governance, lets builders connect those experiences to Salesforce context. June AI co-founder and CEO Efrat Rappoport said realizing AI's potential requires each use case to be implemented inside the systems a company actually runs. June was founded by the team behind Bonobo AI, which Salesforce acquired in 2019, and its founders spent five years in product and engineering leadership roles at Salesforce, contributing to the development of Agentforce.
Cloud & Digital Infrastructure › Horizontal SaaS Competition
Artificial Intelligence › Agentic AI & Autonomous Workflows Competition
June AI · Demand · Positive June AI becomes part of Salesforce's AgentExchange ecosystem, gaining a partner marketplace channel for its AI implementation and deployment agents.
CRM · Competition · Positive June AI joins Salesforce's AgentExchange partner marketplace, expanding Salesforce's agent ecosystem with partner-built AI implementation agents.
Salesforce Unveils AIforce at Dreamforce as Shares Slip 1.4%
Salesforce pushed deeper into the AI stack at Dreamforce by creating a bridge between its business data and outside AI models, a move that sent shares down approximately 1.4% to $252.10 Wednesday. The offering, AIforce, connects Salesforce data, applications and autonomous agents with platforms including Slack and Anthropic's Claude, while the company also introduced Koa, a model built with Nvidia's Nemotron technology and Salesforce's massive store of CRM data. Salesforce is leaning harder into consumption-based pricing, meaning revenue growth increasingly depends on how much customers actually use these AI tools rather than how many software seats they purchase. Agentforce annual recurring revenue has already topped $1.5 billion, equivalent to roughly 3.2% of the midpoint of Salesforce's $46.25 billion fiscal-year revenue guidance, and adding Data 360 lifts that comparison to about 8.4%. At $252.10, the stock sits 26.52% below the $343.08 GF Value estimate, a gap that will depend on Salesforce proving easier AI distribution can translate into durable consumption growth without sacrificing its projected 20.1% GAAP operating margin.
Cloud & Digital Infrastructure › Horizontal SaaS Technology
Artificial Intelligence › Agentic AI & Autonomous Workflows ▲Demand
Artificial Intelligence › AI Applications & Copilots Competition
Artificial Intelligence › AI Tooling, Data & MLOps ▲Demand
Artificial Intelligence › Foundation Models & Research Labs Competition
CRM · Technology · Neutral Salesforce unveiled AIforce connecting its data to outside AI models and introduced Koa built with Nvidia's Nemotron, though shares slipped 1.4%.
CRM · Pricing · Neutral Salesforce is leaning harder into consumption-based pricing, tying revenue growth to customer usage of AI tools rather than seat purchases.
NVDA · Technology · Positive Salesforce's new Koa model was built with Nvidia's Nemotron technology, highlighting Nvidia's role in the AI stack.
Anthropic · Technology · Positive Salesforce's AIforce connects its platforms with Anthropic's Claude, giving Anthropic distribution through Salesforce's ecosystem.
Salesforce Slackbot Users Jump 150% as Slack Posts Record Order Growth
Salesforce is seeing momentum from Slack, where Slackbot users increased more than 150% sequentially in the second quarter of fiscal 2027, while Slack delivered its fastest quarterly net new annual order value growth since Salesforce acquired the platform. During its second-quarter earnings call, the company revealed that upgrades to premium Slack additions tripled after Slackbot launched, and bookings for Agentforce One Edition and Agentforce for Apps more than doubled quarter over quarter. Slack's stronger performance is already supporting Salesforce's results, with second-quarter revenues rising 11% year over year to $11.35 billion and subscription and support revenues increasing 12% to $10.82 billion. Salesforce faces competition from Microsoft, whose fourth-quarter fiscal 2026 revenues rose 18% year over year to $90 billion, and from Zoom, whose second-quarter fiscal 2027 enterprise revenues increased 7.8% year over year to about $787.5 million. Salesforce shares have declined 3.5% year to date, and the company carries a Zacks Rank #3 (Hold).
Cloud & Digital Infrastructure › Horizontal SaaS ▲Demand
Artificial Intelligence › AI Applications & Copilots ▲Demand
Artificial Intelligence › Agentic AI & Autonomous Workflows ▲Demand
CRM · Capital · Positive Q2 revenues rose 11% YoY to $11.35 billion and subscription/support revenues increased 12% to $10.82 billion.
CRM · Demand · Positive Slackbot users jumped 150% sequentially and Slack posted record net new annual order value growth, with premium upgrades tripling and Agentforce bookings doubling.
Salesforce and Live Nation Expand Agentforce to U.S. Venues
Salesforce and Live Nation Entertainment announced at Dreamforce an expansion of Live Nation's use of Agentforce, bringing 24/7 fan support to Live Nation venues across the U.S. The move builds on Live Nation's pilot at BottleRock Napa Valley, where it debuted Melody, an agentic festival guide powered by Service Cloud that was deployed in under 30 days and logged over 37,000 fan interactions and 17,000 customer service sessions during the 12-day launch window, with 85% of attendees getting the answers they needed within three responses. Live Nation is now building on those learnings with Venue Agent, which gives fans 24/7 access to information across Live Nation venue websites, answering questions about parking, what to bring, accessible seating and door times, with branding and event information automatically customized for each venue. Live Nation research shows 78% of fans want guidance ahead of a show to help make their experience smoother. The company uses a single agent system powered by Service Cloud with Data Cloud, and today 95% of questions handled by Venue Agent are answered without being handed off to a team member.
Artificial Intelligence › Agentic AI & Autonomous Workflows ▲Demand
LYV · Technology · Positive Live Nation deploys its new Venue Agent powered by Agentforce to give fans 24/7 venue support, improving its fan experience offering.
CRM · Demand · Positive Live Nation expands its use of Salesforce's Agentforce/Service Cloud across U.S. venues, a concrete customer adoption of Salesforce's product.
Salesforce Q2 Revenue Hits $11.35 Billion as Cramer Touts Agentforce AI Platform
Salesforce reported second-quarter fiscal 2027 revenue of $11.35 billion, up nearly 11% year-over-year, with non-GAAP diluted earnings per share of $5.90 beating estimates by $2.63. Current remaining performance obligation rose 14% year-over-year to $33.5 billion, while total remaining performance obligation reached $66.3 billion, an 11% increase. Citing accelerating adoption of Agentforce and Data 360, Salesforce raised its full-year fiscal 2027 revenue guidance to between $46.1 billion and $46.4 billion, representing 11% to 12% growth. Professional services revenue fell 4% year-over-year to $525 million as clients curbed discretionary consulting spend, and the company faces competition from Microsoft, ServiceNow, and Oracle. Jim Cramer, speaking on the September 11 episode of Mad Money, said he plans to interview Salesforce's Marc Benioff and called the stock very strong of late, noting the Charitable Trust owns the shares.
USA
