Morgan Stanley Strategist Says AI Adoption Key to Profit Outlook

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Summary · why it matters

Morgan Stanley strategists say US companies integrating artificial intelligence are well positioned for stronger profit margins this earnings season. The team led by Michael Wilson expects about 100 basis points of net-margin expansion through 2027 tied to AI adoption, with margin expectations improving most clearly for firms where AI is central to their investment thesis and pricing power is neutral to strong. Wilson noted that the outlook for AI adopters is increasingly compelling, especially in industries often seen as vulnerable, including transports, software and services, and professional services. Stocks such as Halliburton, Bank of America, CVS Health, and NextEra Energy are among prime beneficiaries, while Alphabet, Meta Platforms, and Nvidia also continue to screen strongly. Wilson said adoption is moving from experimentation to measurable enterprise value, with about 40% of AI adopters citing at least one quantifiable benefit so far this earnings season, up from 21% a year earlier, and companies reporting a net productivity increase of nearly 10% on average over the past year.

Impact on assets 8

Artificial Intelligence▲ · 3 stocks
NVIDIA Corporation
NVDA
▲ PositiveTechnologyrelevance

Screens strongly as AI beneficiary with central AI investment thesis

Financials▲ · 2 stocks
Bank of America Corp
BAC
▲ PositiveTechnologyrelevance

Named as prime beneficiary of AI adoption driving margin expansion.

Health Care▲ · 1 stocks
CVS Health Corp
CVS
▲ PositiveTechnologyrelevance

Named as prime beneficiary of AI adoption driving margin expansion.

Energy▲ · 1 stocks
Halliburton Company
HAL
▲ PositiveTechnologyrelevance

Named as prime beneficiary of AI adoption driving margin expansion.

Energy Transition & Power Demand▲ · 1 stocks
Nextera Energy Inc
NEE
▲ PositiveTechnologyrelevance

Named as prime beneficiary of AI adoption driving margin expansion

Theme Impact 2

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FDS · Capital · Negative Full-year adjusted operating margin slipped 1.8 points to 34.5% on heavy infrastructure and cybersecurity spending.
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