Ruyi Film Entertainment Company Limited operates cinema film screening and related businesses in China and internationally. It invests in and operates cinemas, and sells food and beverages such as popcorn, drinks, and snacks, as well as movie-related items, trendy toys, co-branded IP products, and company-developed products. The company also provides screen advertising, including commercial advertisements, and physical advertising such as lightbox advertisements, banner advertisements, and billboards. It is involved in film and TV series investment, production, and distribution, and distributes and operates online games, web games, and mobile online games. The company was formerly known as Wanda Film Holding Co., Ltd. and changed its name to Ruyi Film Entertainment Company Limited in April 2026. It was incorporated in 2005 and is headquartered in Beijing, China.