MIXI, Inc. operates in sports, digital entertainment, lifestyle, and investment businesses in Japan. Its offerings include TIPSTAR for online betting tickets and live broadcasts, Fansta for finding sports bars, the auto race app keitan, Chariloto for selling Keirin and auto race betting tickets, the Chiba Jets Funabashi professional basketball team in the B.LEAGUE, the F.C.Tokyo football club, netkeiba.com horse racing media, Weekly Baseball Online, and netkeirin. The company also provides MIXI M, Monster Strike and related titles such as Monster Strike Stadium, Kotodaman, and MSonic, the MONSTORE online store, the animated works PROMARE and Pandora and Akubi, the animated series Fight League: Gear Gadget Generator, and the short animation XPICE. Additional services include the social networking service mixi, the salon artist booking app minimo, the family photo and video sharing app FamilyAlbum, the social network mixi2, and the photo gift service OKURU. Formerly known as eMecury Co., Ltd., it changed its name to MIXI, Inc. in February 2006, was founded in 1997, and is headquartered in Tokyo, Japan.