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Asahi Group Holdings Ltd

Asahi Group Holdings, Ltd. manufactures and sells beer, alcoholic and non-alcoholic beverages, and food products across Japan, Europe, Oceania, and Southeast Asia. Its portfolio includes beers, non-alcoholic beer, new genre, wines, shochu, whiskey and spirits, ready-to-drink beverages, happoshu, carbonated drinks, coffee, tea, lactic acid bacteria drinks, mineral water, and ciders. Products are sold under brands such as Asahi Super Dry, Peroni Nastro Azzurro, Kozel, Pilsner Urquell, Grolsch, Great Northern, Victoria Bitter, Carlton Draught, Tyskie, Ursus, Radegast, London Pride, Asahi Nama Beer, Nikka, Asahi Zeitaku Shibori, Viper, Good Tides, Vodka Cruiser, Long White, Birell, Dry Zero, Great Northern Zero, Mitsuya, Wilkinson, Calpis, Wonda, Cool Ridge, Goodday, Mintia, Ippon Manzoku Bar, Dear-Natura, Amana Foods, and Wakodo. Formerly known as Asahi Breweries, Ltd., the company changed its name to Asahi Group Holdings, Ltd. in July 2011. Founded in 1889, it is headquartered in Tokyo, Japan.

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Why is Asahi Group Holdings Ltd (2502.JP) moving?

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▲3▼1

Asahi lifts profit outlook, sells UK wholesale, faces cyber fallout

  • Profit forecast raised 59.6% on recovery and weak yen Asahi forecast net profit up 59.6% to 194 billion yen for 2026, after fixing last year's system failure and resuming all shipments. A weak yen boosts overseas earnings. This higher expected profit supports the share price.

    Directly raises expected earnings, the main driver of the stock.

  • Record interim profit on weak yen and land sale First-half net profit jumped 68.8% to a record 99.1 billion yen, helped by a weak yen and a 34 billion yen land sale gain. Revenue rose 7.7%. Strong overseas Super Dry sales offset weakness in Japan and East Asia.

    Confirms the profit recovery is real and ahead of expectations.

  • East Africa acquisition expands overseas beer business Asahi bought Diageo's East African beer business for 465.4 billion yen, gaining high market share in Kenya and Tanzania. This adds new growth markets as domestic beer demand slows, supporting long-term earnings.

    Shows a major strategic move to grow beyond Japan.

  • Cyberattack data leak grows to 2.28 million records Asahi added 378,000 more potential data leak cases from last September's cyberattack, bringing the total to 2.289 million. The company is consulting regulators, which could lead to fines or stricter oversight and weigh on the shares.

    A growing regulatory and reputational risk that could hurt the stock.

Q3 2026
▲3▼1

Asahi lifts profit outlook, sells UK wholesale, faces cyber fallout

  • Profit forecast raised 59.6% on recovery and weak yen Asahi forecast net profit up 59.6% to 194 billion yen for 2026, after fixing last year's system failure and resuming all shipments. A weak yen boosts overseas earnings. This higher expected profit supports the share price.

    Directly raises expected earnings, the main driver of the stock.

  • Record interim profit on weak yen and land sale First-half net profit jumped 68.8% to a record 99.1 billion yen, helped by a weak yen and a 34 billion yen land sale gain. Revenue rose 7.7%. Strong overseas Super Dry sales offset weakness in Japan and East Asia.

    Confirms the profit recovery is real and ahead of expectations.

  • East Africa acquisition expands overseas beer business Asahi bought Diageo's East African beer business for 465.4 billion yen, gaining high market share in Kenya and Tanzania. This adds new growth markets as domestic beer demand slows, supporting long-term earnings.

    Shows a major strategic move to grow beyond Japan.

  • Cyberattack data leak grows to 2.28 million records Asahi added 378,000 more potential data leak cases from last September's cyberattack, bringing the total to 2.289 million. The company is consulting regulators, which could lead to fines or stricter oversight and weigh on the shares.

    A growing regulatory and reputational risk that could hurt the stock.

News & notes moving 2502.JP
Japan
2502.JP2

October liquor tax reform unifies beer tax rates as Japan's big four brewers brace for fiercer competition on their main battlefield

The liquor tax reform taking effect on October 1 will unify the tax rates on beer, happoshu low-malt beer, and third-category beer. Beer-type beverages are divided into three categories based on malt ratio and other factors, and beer had until now carried the highest tax rate, but rates have been revised in stages since 2020, and from this October beer will drop by about 9 yen per 350-milliliter can while happoshu and third-category beer will rise by about 7 yen. Both are expected to be reflected in retail prices, and with the price gap narrowing, demand is expected to shift back to beer, which becomes cheaper thanks to the tax cut. The big four brewers are renewing their flagship products and pushing to turn their third-category beers into true beer. Asahi Breweries is revamping its mainstay Super Dry to give it a richer, more satisfying taste, while Kirin Brewery is also renewing Ichiban Shibori Draft Beer and rolling out its largest-ever marketing campaign, and Sapporo Breweries is showcasing the appeal of Black Label at a members-only venue in Ginza, Tokyo. Suntory, meanwhile, is turning Kinmugi, which holds a high share of the third-category beer market, into beer and pricing it below rivals' flagship beers, pursuing a strategy of meeting the need to enjoy satisfaction at an affordable price; Asahi is doing the same with Clear Asahi, Kirin with Hon-Kirin, and Sapporo with Mugito Hop, all aiming to expand demand. It is not only manufacturers that see the liquor tax reform as a business opportunity: Ito-Yokado and the major home-center chain Cainz will launch private-brand beers this year, priced several tens of yen below manufacturers' products, and a Yokado official said the company held down costs through such means as outsourcing production to overseas manufacturers and reviewing packaging materials.
Sapporo Brewer… Asahi Group Ho… Kirin Holdings… Suntory Bevera…
2501.JP · Competition · Neutral Sapporo showcases Black Label and converts Mugito Hop to beer amid fiercer competition from the unified tax rates.
2502.JP · Competition · Neutral Asahi revamps Super Dry and converts Clear Asahi to beer as the tax reform sharpens competition on the main battlefield.
2503.JP · Competition · Neutral Kirin renews Ichiban Shibori and launches its largest-ever marketing campaign as tax unification intensifies competition among the big four brewers.
2587.JP · Competition · Neutral Suntory turns Kinmugi into beer and prices it below rivals' flagship beers, pursuing an affordable-satisfaction strategy in the more competitive market.
CAINZ Corporation · Demand · Positive Cainz will launch private-brand beers this year priced several tens of yen below manufacturers' products, a new product line opportunity.
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時事通信·7dRead more →
Japan
2502.JP▲

Asahi Group Holdings posts 56.2% rise in operating profit to 144.1 billion yen in first half of fiscal year ending December 2026

Asahi Group Holdings has announced its results for the first half of the fiscal year ending December 2026, with revenue up 7.7% year on year to 1.4639 trillion yen, operating profit up 56.2% to 144.1 billion yen, and net profit up 68.8% to 99.1 billion yen. Within that same first half, the first quarter saw revenue of 647.1 billion yen, up 2.6%, and operating profit of 32.8 billion yen, down 3.1%, a modest decline, meaning the first-half profit gain was built up during the second quarter. For the full year, the company forecasts revenue of 3.22 trillion yen, up 11.2%, operating profit of 297 billion yen, up 59.8%, and net profit of 194 billion yen, up 59.6%, and the first-half operating profit of 144.1 billion yen represents roughly half of that full-year forecast. In the fiscal year ending December 2025, operating profit was 185.8 billion yen and net profit 121.5 billion yen, both down by around 30% from the prior year, while ROE fell from 7.5% to 4.3%, operating cash flow shrank from 403.7 billion yen to 104.8 billion yen, and the company recorded an impairment loss of 27.6 billion yen. Of total assets of 6.0284 trillion yen at the end of the fiscal year ending December 2025, goodwill accounted for 2.4107 trillion yen, with total intangible assets reaching 3.6579 trillion yen.
Asahi Group Ho… ▲
2502.JP · Capital · Positive Asahi posts 56.2% rise in H1 operating profit to 144.1 billion yen and raises full-year profit forecast sharply.
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LIMO·12dRead more →
Japan
2502.JP▲2

Asahi Beer to Convert Clear Asahi to Beer, Launching October 27

Asahi Beer announced on the 18th that, in line with the liquor tax revision on October 1, it will convert its flagship third-category beer product Clear Asahi into beer. The product will be renamed Clear Asahi Draft, with canned versions going on sale on October 27. The company has not disclosed the selling price, but the price is expected to rise by a few yen from the current market price of around 198 yen for a 350-milliliter can. Commercial kegs will be switched over sequentially from October 6 onward. The malt ratio has been increased to bring it closer to the satisfying taste of draft beer, and a proprietary brewing method was used to achieve a clear flavor free of off-notes.
Asahi Group Ho… ▲
2502.JP · Pricing · Positive Asahi converts Clear Asahi to beer and raises its price by a few yen per can, improving product pricing/margin.
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時事通信·16dRead more →
United KingdomJapan
2502.JP▲2

C&C Group to acquire Asahi UK wholesale business

C&C Group has agreed to acquire Asahi Group Holdings' Nectar Imports wholesale and distribution business in the UK for nominal consideration. The assets will be folded into C&C's Matthew Clark Bibendum wholesale operation, and the deal includes the lease of Nectar Imports' depot in Hindon in Wiltshire. Under the agreement, MCB will assume the supply arrangements for the Fuller, Smith & Turner on-trade estate, while Asahi will end its direct distribution services from its Griffin Brewery site in west London, which will transfer to MCB; Asahi retains full ownership and operational control of the Griffin Brewery, including production of London Pride. C&C chief executive Roger White said the deal would bring a significant number of new customers to MCB along with immediate scale and efficiency, and Asahi UK managing director Tim Clay called MCB the right long-term home for Nectar Imports and Asahi UK's existing direct distribution customers. The agreement was announced alongside C&C's trading for the six months to 31 August, in which net revenue declined 3% year on year, with branded revenue up 2% and distribution revenue down 4%, and the company expects first half underlying operating profit of between €43m and €44m.
Asahi Group Ho… ▲CCR.LSE ▲FSTA.LSE
2502.JP · Capital · Positive Asahi divests its Nectar Imports wholesale and direct distribution business while retaining full ownership and operational control of the Griffin Brewery.
CCR.LSE · Capital · Positive C&C agrees to acquire Asahi's Nectar Imports wholesale business for nominal consideration, adding scale and new customers to its MCB operation.
Matthew Clark Bibendum · Capital · Positive Matthew Clark Bibendum folds in Nectar Imports assets, gains a Wiltshire depot lease, and assumes supply for Fuller's on-trade estate.
FSTA.LSE · Supply · Neutral Fuller, Smith & Turner's on-trade estate supply arrangements will be assumed by MCB under the deal, but no financial impact on Fuller is stated.
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Just Drinks·23dRead more →
Japan
2502.JP▲3

Asahi Group Holdings posts record interim net profit of 99.1 billion yen

Asahi Group Holdings announced on the 14th that net profit for the interim consolidated results for the period ending June 2026 rose 68.8 percent year on year to 99.1 billion yen, setting a new record for interim results. In addition to strong overseas operations helped by the weaker yen, the booking of a gain of about 34 billion yen from the sale of land at the Asahi Breweries Hakata plant also contributed. Revenue rose 7.7 percent to 1.4639 trillion yen, with Japan and East Asia, which were affected by a system failure, falling 2.2 percent, while Europe and other regions posted substantial revenue growth thanks to the weaker yen. Overseas, growth in the mainstay Asahi Super Dry stood out.
Asahi Group Ho… ▲
2502.JP · Capital · Positive Record interim net profit up 68.8% with a one-off land sale gain.
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時事通信·51dRead more →
2502.JP

Asahi Group Holdings to Disclose Q1 Results on August 14 After Delay Due to System Failure

Asahi Group Holdings has announced it will release its first-quarter results for the fiscal year ending December 2026 on August 14. The earnings announcement had been delayed due to a system failure caused by a cyberattack that occurred last September. The company also plans to release its second-quarter results at the same time.
Asahi Group Ho…
2502.JP · Capital · Neutral Earnings results delayed due to cyberattack; no actual financial data disclosed yet.
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ロイター·67dRead more →
Cybersecurity & Digital Trust▼

Cyberattacks shift from data theft to business disruption, experts warn

Defense expert Fumiichi Okuno points out that we have already entered a new phase that should be called cyber intelligence warfare. In 2025, 559 security incidents were publicly disclosed in Japan, with damage coming to light at a rate of 1.5 cases per day. A ransomware attack on Asahi Group halted shipments of Super Dry, and it took about five months to fully normalize operations. An attack on Askul caused its corporate services revenue to drop 95 percent year-on-year, with ripple effects on logistics for other companies such as Muji and Loft. Okuno argues that the essence of cyber intelligence warfare is to deprive the opponent of decision-making ability and paralyze social functions, and that the condensation and distillation of information by AI will determine victory or defeat.
Asahi Group Ho… ▼ASKUL Corporat… ▼Ryohin Keikaku… ▼
Cybersecurity & Digital Trust ▼
About megatrends
Cybersecurity & Digital Trust › Cyber Resilience & Ransomware Recovery ▼Regulation
Cybersecurity & Digital Trust › Endpoint & Network Security ▼Competition
Cybersecurity & Digital Trust › Security Operations (SIEM/SOAR/XDR/MDR) ▲Demand
2502.JP · Supply · Negative Ransomware attack halted shipments of Super Dry, taking five months to normalize operations.
2678.JP · Demand · Negative Cyberattack caused corporate services revenue to drop 95% year-on-year.
7453.JP · Supply · Negative Muji experienced ripple effects on logistics due to Askul's cyberattack.
ロフト · Supply · Negative Loft experienced ripple effects on logistics due to Askul's cyberattack.
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東洋経済オンライン·80dRead more →
Cybersecurity & Digital Trust▼

Asahi adds 370,000 potential personal data leak cases, total reaches 2.28 million

Asahi Group Holdings announced on the 17th that the number of personal data records potentially leaked in a cyberattack last September has increased by 378,000. After consulting with the Personal Information Protection Commission and conducting a stricter review of the scope, the company added personal information of business partners' executives, sole proprietors, and employees. As a result, the total has reached 2.289 million.
Asahi Group Ho… ▼
Cybersecurity & Digital Trust ▼
About megatrends
Cybersecurity & Digital Trust › Data Security & Cyber Resilience ▼Regulation
2502.JP · Regulation · Negative Data leak incident expands to 2.28 million records, involving regulatory consultation and stricter review.
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時事通信·80dRead more →
2502.JP▼

Beer sales fall 3% in first half, marking fourth straight year of decline

Beer sales at Japan's four major brewers fell 3% in the first half of 2026 compared with the same period a year earlier. The decline marks the fourth consecutive year of contraction, with cost-conscious consumers cutting back amid rising prices. Suntory, which reports on a volume basis, saw a 1% drop, while Sapporo Breweries was flat. Asahi Breweries suffered a sharp temporary slump due to a system failure last September, but its decline was limited to 1% on a value basis. Kirin Brewery posted a 2% decrease.
Asahi Group Ho… ▼Kirin Holdings… ▼Sapporo Brewer… Suntory Bevera… ▼
2502.JP · Demand · Negative Asahi suffered a sharp temporary slump due to a system failure, with a 1% decline on a value basis.
2503.JP · Demand · Negative Kirin posted a 2% decrease in beer sales, contributing to the overall 3% industry decline.
2501.JP · Demand · Neutral Sapporo Breweries was flat, neither gaining nor losing, but the overall market is declining.
2587.JP · Demand · Negative Suntory saw a 1% drop in beer sales on a volume basis.
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時事通信·87dRead more →
2502.JP▲

Japan's Big Four Brewers Split Between Overseas Alcohol Expansion and Health Business in Strategy to Move Beyond Domestic Beer

The growth strategies of Japan's four major domestic brewers are splitting into two paths: Sapporo Breweries and Asahi Group Holdings are expanding their traditional alcohol business into overseas markets, while Kirin Holdings and Suntory Holdings are pursuing overseas growth in the health science field. Sapporo has formed a capital and business alliance with Denmark's Carlsberg, and will expand sales of Sapporo Premium Beer in Southeast Asia through a joint venture in Singapore. Asahi has acquired the East African business of Britain's Diageo for approximately 465.4 billion yen, aiming for growth by leveraging its high market share in Kenya and Tanzania. Kirin expects its health science business to turn profitable for the first time in the fiscal year ending December 2025, targeting revenue of 500 billion yen by 2035, and is also eyeing entry into the North American market. Suntory has acquired Daiichi Sankyo Healthcare, and plans to roughly double its health segment revenue from the current 200 billion yen scale to around 400 billion yen by 2035, through synergies between brands like Loxonin and Lulu and its own health foods and beverages.
Sapporo Brewer… ▲Asahi Group Ho… ▲Kirin Holdings… ▲
2501.JP · Demand · Positive Sapporo formed alliance with Carlsberg to expand Sapporo Premium Beer sales in Southeast Asia, boosting overseas demand.
2502.JP · Demand · Positive Asahi acquired Diageo's East African business for 465.4 billion yen, gaining high market share in Kenya and Tanzania to drive demand.
2503.JP · Demand · Positive Kirin expects health science business to turn profitable and targets 500 billion yen revenue by 2035, indicating strong end-customer demand growth.
Suntory Holdings Limited · Demand · Positive Suntory acquired Daiichi Sankyo Healthcare and plans to double health segment revenue to 400 billion yen by 2035, expanding product demand.
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Reuters·88dRead more →
2502.JP▲2

Asahi Group Holdings forecasts net profit of 194 billion yen for fiscal year ending December 2026, up 59.6%

Asahi Group Holdings announced its consolidated earnings forecast for the fiscal year ending December 2026 on the 8th, projecting revenue of 3.22 trillion yen, up 11.2% from the previous year, and net profit of 194 billion yen, up 59.6%. The company faced severe shipment restrictions due to a system failure last September, but resumed shipments of all products this April and expects a recovery in performance.
Asahi Group Ho… ▲
2502.JP · Capital · Positive Company forecasts 59.6% net profit increase for FY2026, indicating strong expected earnings growth.
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時事通信·89dRead more →
2502.JP▼2

Asahi Group Foods Announces Price Hikes for 75 Baby Food Items

Asahi Group Foods announced on the 7th that it will raise prices on 75 items in its Wakodo and Goo Goo Kitchen baby food series. The company cites continued increases in raw material costs, packaging materials, and transportation expenses due to factors such as turmoil in the Middle East. The expected retail price increases range from about 15 to 24 percent. The hikes take effect for deliveries starting November 2nd, with the suggested retail price of the retort pouch product "Goo Goo Kitchen Hearty Chicken Rice Porridge" rising from 149 yen to 171 yen. This marks the first price increase for the series in four years, since November 2022.
Asahi Group Ho… ▼
2502.JP · Pricing · Negative Asahi Group Foods announced price hikes of 15-24% on 75 baby food items due to rising costs.
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時事通信·90dRead more →
2502.JP▲

Asahi Group to Enter India's Non-Alcohol Beverage Market with CALPIS Brand

Asahi Group Holdings has signed a franchise agreement with Varun Beverages Limited to launch its CALPIS brand in India, marking its first entry into the country's non-alcohol and non-carbonated beverage market. A ready-to-drink dairy-based product under the CALPIS name will be introduced in the second half of 2026 or later, with two flavors: Original and Mango. Under the alliance, Asahi will handle product development and technical support while its local subsidiary manages marketing and brand management, and Varun Beverages will oversee manufacturing, distribution, and sales. India's non-alcohol beverage market has grown roughly 2.3 times in volume over the past decade through 2025, driven by a population exceeding 1.4 billion and rising health consciousness. Varun Beverages is the second-largest PepsiCo franchisee outside the United States, operating 53 production facilities across India and international markets.
Asahi Group Ho… ▲
2502.JP · Demand · Positive Asahi enters India's growing non-alcohol beverage market with CALPIS, expanding its product reach.
Varun Beverages Ltd · Demand · Positive Varun Beverages gains a new franchise agreement to manufacture, distribute, and sell CALPIS in India.
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Business Wire·109dRead more →
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