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Ryohin Keikaku Co., Ltd.

Ryohin Keikaku Co., Ltd. retails household goods and food items in Japan and internationally. It also runs disaster-prevention programs, video production, home sales, renewable energy, and product development. The company operates various MUJI-branded businesses, including travel products, reuse and recycling, accommodation, daily goods, cafes, interior goods, and housing solutions. It was incorporated in 1979 and is headquartered in Tokyo, Japan.

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Price · split & dividend adjusted
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Japan
7453.JP▲

Major Convenience Store Chains Expand Apparel Offerings, Aiming to Attract Younger Customers with Fashion-Forward Visits

Major convenience store chains are stepping up their apparel offerings, including clothing and fashion accessories. Seven-Eleven Japan has teamed up with major apparel company Adastria to launch 28 Seven-exclusive items nationwide on September 25, including T-shirts, scrunchies, and seasonal scarves from Nico and and Lowrys Farm, both popular among young women. According to Seven-Eleven, about 40 percent of last fiscal year's customers were aged 50 or older, while those in their 20s or younger accounted for only about 17 percent. Junko Watanabe of the merchandise division stressed that acquiring younger customers is essential for continued long-term growth, and indicated a plan to double apparel sales by fiscal 2025. FamilyMart, which moved early to strengthen its clothing lineup, began nationwide sales in 2021 of its own brand Convenience Wear, developed with a famous designer. Its flagship store, which opened in Tokyo in July this year, carries about 300 items and includes fitting rooms, with a target of 30 billion yen in sales for fiscal 2026, 1.5 times the previous fiscal year. Lawson also expanded the range and floor space for Muji clothing from April, and on September 29 launched items including gloves in collaboration with the lifestyle brand Bruno. According to the Japan Franchise Association, customer traffic at existing convenience stores has fallen below the same month a year earlier for 14 consecutive months, and attention is focused on whether apparel can create destination-purchase demand and lift sales per store.
3382.JP · Demand · Positive Seven-Eleven Japan launches 28 exclusive apparel items with Adastria to attract younger customers and aims to double apparel sales by fiscal 2025.
7453.JP · Demand · Positive Lawson expands Muji clothing range and floor space and launches Bruno collaboration items, part of convenience-store apparel push.
Lawson, Inc. · Demand · Positive Lawson expands Muji clothing range and floor space and launches Bruno collaboration items, part of convenience-store apparel push.
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JapanChina
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Ryohin Keikaku's East Asia operating margin of 19.3% exceeds domestic

Ryohin Keikaku's segment results show that the highest operating margin is not in its domestic business but in East Asia, at 19.3%. In the fiscal year ended August 2025, the domestic business posted operating revenue of 470.1 billion yen and operating profit of 52.1 billion yen, for an operating margin of 11.1%, while the East Asia business recorded operating revenue of 222.2 billion yen and operating profit of 42.7 billion yen, for an operating margin of 19.3%, a gap of 8 percentage points. In the cumulative first three quarters of the fiscal year ending August 2026, the gap has not narrowed, with domestic at 13.1% and East Asia at 21.3%, as East Asia's growth continues to outpace domestic. The company says that in its mainland China business, sales grew across all divisions, led by household goods and food, and operating profit increased thanks to an improved selling, general and administrative expense ratio.
7453.JP · Demand · Positive East Asia segment shows strong growth with operating margin 19.3% exceeding domestic, driven by sales growth across all divisions in mainland China.
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Cybersecurity & Digital Trust▼

Cyberattacks shift from data theft to business disruption, experts warn

Defense expert Fumiichi Okuno points out that we have already entered a new phase that should be called cyber intelligence warfare. In 2025, 559 security incidents were publicly disclosed in Japan, with damage coming to light at a rate of 1.5 cases per day. A ransomware attack on Asahi Group halted shipments of Super Dry, and it took about five months to fully normalize operations. An attack on Askul caused its corporate services revenue to drop 95 percent year-on-year, with ripple effects on logistics for other companies such as Muji and Loft. Okuno argues that the essence of cyber intelligence warfare is to deprive the opponent of decision-making ability and paralyze social functions, and that the condensation and distillation of information by AI will determine victory or defeat.
About megatrends
Cybersecurity & Digital Trust › Cyber Resilience & Ransomware Recovery ▼Regulation
Cybersecurity & Digital Trust › Endpoint & Network Security ▼Competition
Cybersecurity & Digital Trust › Security Operations (SIEM/SOAR/XDR/MDR) ▲Demand
2502.JP · Supply · Negative Ransomware attack halted shipments of Super Dry, taking five months to normalize operations.
2678.JP · Demand · Negative Cyberattack caused corporate services revenue to drop 95% year-on-year.
7453.JP · Supply · Negative Muji experienced ripple effects on logistics due to Askul's cyberattack.
ロフト · Supply · Negative Loft experienced ripple effects on logistics due to Askul's cyberattack.
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Defense & Geopolitical Fragmentation▲

Nikkei Average Falls in Morning Session, Down 770 Yen on Middle East Tensions and Semiconductor Sell-Off

The Nikkei Stock Average fell in the morning session on the Tokyo Stock Exchange, ending the session at 67,786.86, down 770.87 points from the previous trading day. Escalating tensions in the Middle East and higher crude oil prices weighed on the market. Although the index briefly moved into positive territory, buying failed to sustain, and at one point the decline exceeded 1,300 points. With major semiconductor companies such as ASML of the Netherlands and TSMC of Taiwan set to report earnings this week, position-adjustment selling emerged in some related stocks. Among individual issues, Yaskawa Electric hit its daily limit down, while Ryohin Keikaku reached a new post-listing high after adjusting for a stock split. Mitsubishi UFJ Financial Group rose over 2 percent to become the top company by market capitalization. Trading value on the Tokyo Stock Exchange Prime Market amounted to 4.987968 trillion yen.
About megatrends
Defense & Geopolitical Fragmentation › Missiles, Munitions & Energetics ▲Geopolitics
6506.JP · Demand · Negative Yaskawa Electric hit its daily limit down, likely due to position-adjustment selling ahead of semiconductor earnings reports, reflecting concerns about demand for its automation products.
7453.JP · · Positive Ryohin Keikaku reached a new post-listing high after adjusting for a stock split, but the article does not specify a fundamental driver for the rise.
8306.JP · Capital · Positive Mitsubishi UFJ Financial Group rose over 2% to become the top company by market capitalization, likely benefiting from a sector rotation or safe-haven appeal amid market declines.
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Mitsubishi Corporation Sells Entire Stake in Ryohin Keikaku, Forms Strategic Business Alliance

Ryohin Keikaku announced it will dissolve its shareholding relationship with Mitsubishi Corporation, with Mitsubishi selling its entire stake. Mitsubishi had been a shareholder since 2001 and was the largest shareholder excluding trust accounts as of the end of August 2025, holding a 3.88 percent stake. Meanwhile, the two companies have signed a strategic business alliance agreement, under which they will explore joint development and sales with Lawson, as well as product development support aimed at increasing the overseas sales composition ratio in the food sector and the creation of new business areas.
7453.JP · Capital · Neutral Ryohin Keikaku dissolves shareholding with Mitsubishi (stake sale) but gains a strategic business alliance for joint development and sales.
8058.JP · Capital · Neutral Mitsubishi sells its entire 3.88% stake in Ryohin Keikaku, but also forms a strategic business alliance, creating mixed signals.
Lawson, Inc. · Demand · Positive Lawson is mentioned as a partner in the strategic alliance for joint development and sales, potentially boosting its business.
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Ryohin Keikaku raises full-year guidance for the second time this fiscal year, expects record profit on strong overseas performance

Ryohin Keikaku on the 10th revised upward its consolidated net profit forecast for the fiscal year ending August 2026, from 62 billion yen to 67 billion yen. This marks the second upward revision this fiscal year, lifting the year-on-year profit growth rate from 21.9 percent to 31.8 percent and setting the stage for a record profit. Sales have been strong, led by overseas operations, and profitability has improved alongside currency effects. The new forecast exceeded the average analyst estimate of 63.8 billion yen from 17 analysts.
7453.JP · Capital · Positive Raised full-year net profit forecast to record high, exceeding analyst estimates.
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