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NRTA pushes nationwide rollout of integrated TVs; set-top box hardware category to exit the stage
The National Radio and Television Administration, together with the Ministry of Industry and Information Technology, has formulated technical standards for integrated TVs, embedding set-top box functions into television sets in software form. Users can switch on and off and access channel programs with one universal remote control at the press of a button. This means a hardware category that once shipped over 100 million units a year will exit the stage. As early as 2025, the National Radio and Television Administration had deployed more than 10 million plug-in mini set-top boxes and universal remote controls nationwide, as well as over 1 million integrated TV terminals. On April 22, 2026, the National Radio and Television Administration, together with the Ministry of Industry and Information Technology, China Broadnet, and the three major telecom operators, officially launched the nationwide promotion of integrated TVs. On June 15, 2026, the industry standard GY/T 428-2026 was officially released and implemented. The set-top box market had been shrinking for years before the policy took effect. According to data from Runto Technology, sales of smart boxes across all channels in China in 2025 totaled 2.406 million units, down 3.4 percent year on year. Companies along the industry chain are in divergent positions. Skyworth Digital reported operating revenue of 5.371 billion yuan in the first half of 2026, up 31.16 percent year on year, with net profit attributable to the parent company of 162 million yuan, up 202.45 percent. Unionman Technology reported operating revenue of 1.442 billion yuan in the first half of 2026, up 30.92 percent year on year, with net profit attributable to the parent company of 35.1102 million yuan, turning from loss to profit. Coship Electronics reported operating revenue of 121 million yuan in the first half of 2026, down 77.53 percent year on year, with net profit attributable to the parent company of 12.8976 million yuan, down 93.65 percent. Skyworth Digital said it will participate in bidding for integrated hardware adapters from the National Radio and Television Administration and the three major telecom operators. Unionman Technology proposed replacing traditional set-top boxes with lightweight terminals such as USB dongles and upgrading toward AI agents with on-device computing power.
000810.CS · Demand · Positive Skyworth Digital reported H1 2026 revenue up 31.16% and net profit up 202.45% as the integrated-TV rollout advances.
688609.CG · Demand · Positive Unionman reported H1 2026 revenue up 30.92% and turned from loss to profit amid the integrated-TV policy shift.
002052.CS · · Neutral Coship Electronics is only named at the end of the article with no results or specific development given.