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Amaze Holdings Inc

Amaze Holdings, Inc. operates an end-to-end, creator-powered commerce platform serving creators, brands, and consumers. It operates through two segments: e-commerce and subscriptions, and wine products. The platform streamlines product sales, subscription offerings, and digital content delivery, with tools supporting creators ranging from independent digital entrepreneurs to small businesses through storefront customization, payment processing, merchandising, and performance analytics. The company also sells wines across the United States and Puerto Rico through wholesale and direct-to-consumer channels to mass markets, and offers tools for product creation, advanced e-commerce solutions, and scalable managed services. Formerly known as Fresh Vine Wine, Inc., it changed its name to Amaze Holdings, Inc. in March 2025. The company was founded in 2019 and is based in Costa Mesa, California.

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Digital Finance & Tokenization

Amaze Signs $155 Million All-Stock Deal for BullionFX Assets

Amaze Holdings has signed a binding letter of intent to acquire BullionFX's assets, including its Alchemy platform, in an all-stock deal valued at approximately $155 million. BullionFX develops gold-backed digital-asset and decentralized finance infrastructure, and its Alchemy platform supports gold-linked payments, lending, borrowing, yield products, cross-chain interoperability and an Ethereum-based Layer 2 network, with its $GOLD token designed to be backed one-to-one by vaulted physical gold held by independent custodians. The deal marks BullionFX's second buyout attempt this year, after Functional Brands planned to buy the same assets for around $140 million in May 2026, a deal that fell through in late June. Amaze, whose market cap was a little over $5 million as of Monday's close, would issue a significant amount of common stock to BullionFX, potentially diluting existing shareholders, and after closing plans to prioritize Alchemy's self-custody retail wallet and proprietary yield engines while pursuing a listed Stable Asset Treasury vehicle for gold and U.S. dollars subject to regulatory approvals. Interim CEO Joel Krutz said crypto's renewed momentum and gold's enduring role as a store of value have opened a rare window for infrastructure built on both, adding that bringing Alchemy into the public markets can create meaningful long-term value for stockholders. The LOI contains certain binding provisions, but definitive agreements still need to be negotiated, with final terms subject to due diligence, regulatory review, approval by both boards and other customary closing conditions.
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AMZE · Capital · Neutral Amaze signs a $155M all-stock LOI to acquire BullionFX assets, issuing significant stock that could dilute existing shareholders.
BullionFX (Alchemy) · Capital · Positive BullionFX's Alchemy assets are being acquired by Amaze in a ~$155M all-stock deal, its second buyout attempt this year.
MEHA · Capital · Neutral Functional Brands' prior ~$140M deal for the same BullionFX assets fell through in late June, mentioned only as context.
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Benzinga·5dRead more →
AMZE▼

Amaze Holdings replaces CEO Aaron Day, names CFO Joel Krutz as interim CEO

Amaze Holdings has removed Aaron Day as chairman and chief executive officer, effective after the board's July 31, 2026 decision. Day will remain a member of the company's board of directors. Chief financial officer Joel Krutz has been appointed interim CEO and will continue serving as CFO during his interim tenure. Michael Pruitt, previously vice chairman, has been appointed chairman of the board.
AMZE · Capital · Negative CEO removed, leadership instability
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Seeking Alpha·62dRead more →
AMZE▲

Amaze Holdings Partners with BIGtoken to Launch Creator Affiliate Wallet

Amaze Holdings has entered a strategic partnership with BIGtoken to launch a scalable creator affiliate wallet and campaign infrastructure across the Amaze ecosystem. The integrated solution will allow thousands of brands to manage influencer and affiliate campaigns while giving creators a way to discover opportunities, participate in promotions, and manage earnings from within the Amaze dashboard. The partnership combines Amaze’s creator, commerce, and brand interfaces with BIGtoken’s digital wallet and first-party data infrastructure, adding a new monetization layer to Amaze’s connected creator operating system. The platform is designed to support creator campaign access, centralized brand activation, affiliate wallet functionality, analytics and reporting, and compounding campaign intelligence. Amaze CEO Aaron Day stated that the company evaluated several providers but found BIGtoken’s wallet and platform capable of meeting the scale of its ecosystem, aiming to change influencer marketing by giving brands access to creators at scale while creating another meaningful income path for value creators.
AMZE · Technology · Positive Amaze Holdings partners with BIGtoken to launch a creator affiliate wallet, adding a new monetization layer to its ecosystem.
BIGtoken, Inc. · Demand · Positive BIGtoken's digital wallet and first-party data infrastructure are selected by Amaze for a scalable creator affiliate platform, expanding its use case.
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GlobeNewswire·69dRead more →
AMZE▼

Amaze Announces Trading Halt and 1-for-8 Reverse Stock Split

Amaze Holdings announced a 1-for-8 reverse stock split after NYSE Regulation halted trading in its common stock due to an abnormally low trading price. The reverse split will become effective at 12:01 a.m. Eastern Time on July 24, 2026, with split-adjusted trading expected to begin on July 27 under a new CUSIP number. Every eight shares will be combined into one, and no fractional shares will be issued, with any fractional entitlement rounded up to a whole share. The number of authorized shares was proportionally reduced from 750 million to 93.75 million to effect the split without shareholder approval under Nevada law.
AMZE · Capital · Negative Reverse stock split and trading halt indicate severe financial distress and low stock price.
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GlobeNewswire·82dRead more →
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Amaze and third. partner to host exclusive creator and brand dinner ahead of VidCon 2026

Amaze Holdings and third. are partnering to host an invitation-only VIP dinner for leading creators and brand executives on June 24, 2026, the evening before VidCon in Anaheim. The event aims to foster discussions on creator monetization, commerce, and brand collaboration, and will serve as the kickoff to Amaze’s VidCon presence where it will showcase innovations from Amaze Commerce and The Food Channel. Amaze CEO Aaron Day said the dinner creates opportunities for collaboration while demonstrating how Amaze helps creators turn audience engagement into business growth, and third. CEO Chad Hetherington noted that creators sit at the center of modern commerce. Attendance is limited, with a select number of additional spots available through an official interest form.
AMZE · Demand · Positive Partnership to host exclusive creator dinner ahead of VidCon, showcasing Amaze Commerce and The Food Channel, driving creator monetization and brand collaboration.
third. · Demand · Positive Co-hosting the dinner with Amaze, positioning third. as a key partner in creator commerce and brand collaboration.
The Food Channel · Demand · Positive The Food Channel will be showcased at the event and VidCon, potentially increasing viewership and creator partnerships.
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GlobeNewswire·104dRead more →