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Abercrombie & Fitch Company

Abercrombie & Fitch Co. is an omnichannel retailer operating through subsidiaries in the Americas, Europe, the Middle East, Africa, and the Asia-Pacific. It offers apparel, personal care products, and accessories for men, women, and kids under the Abercrombie & Fitch, abercrombie kids, Your Personal Best, Hollister, and Gilly Hicks brands. Products are sold through stores, wholesale, franchise, and licensing arrangements, and e-commerce platforms. Founded in 1892, the company is headquartered in New Albany, Ohio.

Country
Price · split & dividend adjusted

Why is Abercrombie & Fitch Company (ANF) moving?

Latest
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ANF surges on Q2 beat, tariff refund, and raised guidance

  • Q2 earnings beat and raised full-year guidance ANF reported Q2 EPS of $2.42 (beating $1.95 consensus) and revenue up 5% to $1.27 billion, its 15th straight quarter of growth. Management raised full-year EPS guidance to $13.10–$13.60 from $10.20–$11.00, signaling stronger profit ahead. The stock jumped over 30%.

    This is the core new event that drove the stock's massive move this period.

  • $100 million tariff refund boosts earnings A Supreme Court ruling struck down certain tariffs, and ANF received a $100 million refund that added $1.75 per share to Q2 earnings. Even without it, the core business beat expectations. The refund also lifted full-year margin guidance, but it's a one-time boost that won't repeat.

    The tariff refund is a major new factor inflating earnings and guidance, and investors need to understand it's temporary.

  • Strong brand momentum and shareholder returns CEO Fran Horowitz highlighted growth in the Americas and APAC, plus partnerships with the NFL and Target. The company bought back 7% of its shares this year and plans to return at least $500 million to shareholders in fiscal 2026, supporting the stock price.

    These actions show underlying business strength and management confidence, reinforcing the positive outlook.

  • Citi downgrade and underlying traffic concerns Citi downgraded ANF to neutral from buy, citing limited upside after the stock's strong run. Also, flat comparable sales and a 3% decline at Hollister suggest traffic issues remain. These are real counterweights to the bullish story.

    This provides a balanced view, highlighting risks that could limit further gains.

Q3 2026
▲3▼1

ANF surges on Q2 beat, tariff refund, and raised guidance

  • Q2 earnings beat and raised full-year guidance ANF reported Q2 EPS of $2.42 (beating $1.95 consensus) and revenue up 5% to $1.27 billion, its 15th straight quarter of growth. Management raised full-year EPS guidance to $13.10–$13.60 from $10.20–$11.00, signaling stronger profit ahead. The stock jumped over 30%.

    This is the core new event that drove the stock's massive move this period.

  • $100 million tariff refund boosts earnings A Supreme Court ruling struck down certain tariffs, and ANF received a $100 million refund that added $1.75 per share to Q2 earnings. Even without it, the core business beat expectations. The refund also lifted full-year margin guidance, but it's a one-time boost that won't repeat.

    The tariff refund is a major new factor inflating earnings and guidance, and investors need to understand it's temporary.

  • Strong brand momentum and shareholder returns CEO Fran Horowitz highlighted growth in the Americas and APAC, plus partnerships with the NFL and Target. The company bought back 7% of its shares this year and plans to return at least $500 million to shareholders in fiscal 2026, supporting the stock price.

    These actions show underlying business strength and management confidence, reinforcing the positive outlook.

  • Citi downgrade and underlying traffic concerns Citi downgraded ANF to neutral from buy, citing limited upside after the stock's strong run. Also, flat comparable sales and a 3% decline at Hollister suggest traffic issues remain. These are real counterweights to the bullish story.

    This provides a balanced view, highlighting risks that could limit further gains.

News & notes moving ANF
United States
ANF▲

Abercrombie & Fitch Fair Value Raised to US$163.55 as Analysts Lift Targets

Abercrombie & Fitch's modeled fair value has been lifted from US$122.00 to US$163.55, a roughly 34% increase, alongside a wave of analyst price target changes. BMO Capital initiated coverage at Outperform with a US$170 target, Argus moved to Buy with a US$162 target after Q2 results, and UBS, Jefferies and Goldman Sachs raised their targets to US$153, US$135 and US$124 respectively. Barclays upgraded to Equal Weight with a US$114 target, citing reduced tariff pressure and healthier promotions, while Raymond James stepped back to Market Perform without a target, flagging mixed same store sales. The updated model raised the revenue growth assumption from 3.68% to 4.84%, the net profit margin assumption from 8.57% to 8.99%, and the future P/E multiple from 11.53x to 12.95x, while cutting the discount rate from 8.84% to 8.67%.
ANF · Capital · Positive Analysts lifted Abercrombie & Fitch's fair value to US$163.55 and multiple firms raised price targets/upgraded the stock.
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United States
ANF▲

Abercrombie & Fitch Plans 130 Net New Store Experiences for Fiscal 2026

Abercrombie & Fitch Co. expects to deliver approximately 130 net new store experiences in fiscal 2026, comprising 50 new stores and 80 remodels and rightsizes against roughly 20 closures. The new stores are expected to be relatively balanced across the Abercrombie and Hollister brands and weighted toward the Americas. Management noted that 2026 marks the company's fifth consecutive year as a net store opener, and said the recently opened Abercrombie SoHo location has performed above expectations, with elements of that concept to be incorporated into additional stores over time. The initiative complements ANF's broader push to expand through digital channels, partnerships and new product categories, though the company said execution will be key as it balances expansion spending with healthy profitability and disciplined capital allocation. Shares of the Zacks Rank #1 (Strong Buy) company have jumped 46% in the past six months, outperforming the industry and the broader Retail-Wholesale sector, which fell 6.1% and 0.7%, respectively.
ANF · Demand · Positive ANF plans ~130 net new store experiences in fiscal 2026, including 50 new stores and 80 remodels, expanding its retail footprint.
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United States
ANF▲

Abercrombie & Fitch Earns Zacks Rank #1 Strong Buy as Earnings Estimates Rise

Abercrombie & Fitch is rated Zacks Rank #1 (Strong Buy), with the consensus earnings estimate for the current fiscal year at $11.42 per share, up 15.8% year over year and revised 0.3% higher over the last 30 days. For the current quarter, the company is expected to post earnings of $3.01 per share, a year-over-year change of +27.5%, with the Zacks Consensus Estimate up 0.8% over the past month. Next fiscal year's consensus estimate of $12.41 indicates a change of +8.6% from what Abercrombie is expected to report a year ago, and that estimate has moved +0.9% over the past month. Revenue is forecast at $1.37 billion for the current quarter, up 5.9% year over year, while current and next fiscal year sales estimates of $5.52 billion and $5.79 billion each indicate +4.8% changes. In the last reported quarter, Abercrombie posted revenues of $1.27 billion, up 4.8% year over year, and EPS of $2.42 versus $2.32 a year ago, beating the Zacks Consensus revenue estimate of $1.24 billion by 1.94% and the EPS estimate by 24.1%.
ANF · Capital · Positive Zacks Rank #1 Strong Buy with consensus EPS estimates revised higher for the current quarter and fiscal year.
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United States
ANF▲

Abercrombie & Fitch $1000 Investment a Decade Ago Now Worth $8,088

A $1000 investment in Abercrombie & Fitch made in September 2016 would be worth $8,088.48 as of September 23, 2026, a 708.85% gain excluding dividends, according to Zacks Investment Research calculations. Over the same period, the S&P 500 gained 256.64% and gold rose 213.61%. The retailer operates roughly 850 stores across North America, Europe, Asia and the Middle East and reports under three geographic segments: Americas; Europe, the Middle East and Africa; and Asia-Pacific. Management raised its fiscal 2026 sales, margin and earnings outlook, and the stock has jumped 25.08% over the past four weeks, with the consensus fiscal 2026 estimate moving higher as no estimate went lower in the past two months against three that rose. The outlook is tempered by flat overall comparable sales, negative comps at Hollister and EMEA, freight and operating-cost burdens, and reliance on tariff refunds for part of margin expansion.
ANF · Capital · Positive Management raised its fiscal 2026 sales, margin and earnings outlook, lifting consensus estimates and the stock.
ANF · Demand · Negative Outlook tempered by flat overall comparable sales and negative comps at Hollister and EMEA.
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United States
ANF▲

Abercrombie & Fitch Earns Zacks Rank #1 as Estimates Climb

Abercrombie & Fitch has been rated Zacks Rank #1 (Strong Buy) on the strength of recent upward revisions to consensus earnings estimates. The teen clothing retailer is expected to post earnings of $3.01 per share for the current quarter, a year-over-year change of +27.5%, with the Zacks Consensus Estimate up +7.6% over the last 30 days. For the current fiscal year, the consensus earnings estimate of $11.42 indicates a year-over-year change of +15.8% and has risen +7.7% over the past month, while the next fiscal year's estimate of $12.41 points to a +8.6% change and has moved +8.1% in the same period. Revenue is forecast at $1.37 billion for the current quarter, up +5.9% year over year, with fiscal-year consensus sales estimates of $5.52 billion and $5.79 billion, each implying a +4.8% change. In its last reported quarter, Abercrombie posted revenues of $1.27 billion, up +4.8% year over year, and EPS of $2.42 versus $2.32 a year earlier, beating the Zacks Consensus revenue estimate of $1.24 billion by +1.94% and the EPS estimate by +24.1%.
ANF · Capital · Positive Abercrombie & Fitch earns Zacks Rank #1 (Strong Buy) as consensus earnings estimates were revised upward, with EPS and revenue forecasts climbing.
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United States
ANF2

Abercrombie & Fitch Files $98.65 Million ESOP Shelf Registration

Abercrombie & Fitch Co. has filed a shelf registration for about US$98.65 million of Class A common stock, covering 687,271 shares for an ESOP-related offering. The employee stock ownership plan-linked filing highlights how the retailer is using equity participation to align its workforce with long-term business performance. The ESOP shelf registration looks modest against Abercrombie & Fitch's recent buyback activity, with over US$733.37 million spent to retire about 18.24% of shares since March 2025. The company's investment narrative projects $5.9 billion in revenue and $504.8 million in earnings by 2029, requiring 3.7% yearly revenue growth and about an $11.2 million earnings increase from $493.6 million today. Some of the lowest ranked analysts assume revenue of about US$6.1 billion and earnings of roughly US$577.0 million by 2029, raising questions about whether heavy store dependence and changing shopper habits could matter more than the consensus expects.
ANF · Capital · Neutral Abercrombie & Fitch filed a $98.65M ESOP shelf registration for 687,271 Class A shares, an equity/financing event.
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ANF▲

Jim Cramer Says Buy Abercrombie & Fitch on Pullback After Earnings Surge

Abercrombie & Fitch Co. reported a strong second quarter, sending shares up nearly 36% in one day, and Jim Cramer advised investors to buy on a pullback rather than chase the rally. The company posted net sales of $1.3 billion, up 5%, and diluted earnings per share of $4.17, compared with $2.91 a year earlier, with operating margin expanding to 19.9% from 17.1%. The earnings beat was partly driven by approximately $100 million in tariff refunds, which contributed $1.75 per diluted share and about 790 basis points to operating margin. Management raised full-year net sales growth guidance to 5% from 3%-5%, diluted EPS guidance to $13.10-$13.60 from $10.20-$11.00, and operating-margin guidance to 14.5%-15% from 12%-12.5%, while planning to repurchase at least $500 million of shares. However, comparable sales were flat overall, with Hollister down 3%, and the tariff benefits are not expected to be structural, so Cramer suggested waiting for a better entry point.
ANF · Capital · Positive Strong Q2 earnings beat with EPS $4.17 vs $2.91, raised guidance, and $500M buyback plan.
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United States
ANF▲

Abercrombie Earnings Estimates Rise, Stock Earns Strong Buy

Abercrombie & Fitch is seeing a surge in earnings estimate revisions, prompting analysts to upgrade the stock to a Zacks Rank #1 (Strong Buy). Over the past month, three estimates for the current quarter have moved higher, pushing the consensus estimate up 5.5% to $2.95 per share, a 25% increase from the year-ago period. For the full year, the consensus estimate has risen 7.42% to $11.01 per share, representing an 11.7% gain. The stock has already climbed 49.1% over the past four weeks, and the improving earnings outlook suggests further upside potential.
ANF · Capital · Positive Earnings estimates raised and stock upgraded to Strong Buy, indicating positive analyst sentiment.
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United States
ANF▲

Abercrombie & Fitch Expands NFL Partnership with Fanatics

Abercrombie & Fitch has expanded its partnership with the NFL, bringing its branded apparel to NFLShop.com for the first time through a collaboration with Fanatics. The deal also extends to NFL stadium stores and official team e-commerce sites, with collections aimed at customers of all ages. This move increases the company's exposure in high-profile sports activations and creates potential new revenue streams linked to NFL merchandising. The partnership supports Abercrombie & Fitch's international expansion and new wholesale and digital channels, while also testing risks such as higher fixed costs and intense competition. Investors will watch the company's next earnings update after the 2026 NFL season kickoff for commentary on NFL collection sell-through and its impact on fiscal 2026 guidance of US$13.10 to US$13.60 in net income per diluted share and a 14.5% to 15.0% operating margin.
ANF · Demand · Positive Expanded NFL partnership brings branded apparel to NFLShop.com, stadium stores, and team sites, creating new revenue streams.
Fanatics · Demand · Positive Collaboration with Abercrombie & Fitch expands Fanatics' product offerings and distribution through NFL channels.
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ANF▲3impact 4

Abercrombie & Fitch Stock Soars 36% on Q2 Earnings Beat

Abercrombie & Fitch stock skyrocketed 36.2% this week after the company reported fiscal second-quarter earnings that crushed expectations. The company posted adjusted earnings of $4.17 per share, beating the average analyst forecast by $2.21 per share, while revenue rose 5% year over year to $1.27 billion, topping estimates by roughly $20 million. The beat was driven by record performance at its Abercrombie and Hollister brands, along with significant tariff refunds. Looking ahead, the company raised its full-year guidance, expecting sales to grow about 5% over last year's $5.27 billion, with operating margin between 14.5% and 15% and earnings per share between $13.10 and $13.60. Additionally, Abercrombie plans to buy back at least $500 million of its own shares.
ANF · Capital · Positive Q2 earnings beat and raised guidance
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United States
ANF▲

Abercrombie & Fitch Leads Retail Earnings Surge

Shares of Abercrombie & Fitch Co. surged 35.7% after the company reported second-quarter fiscal 2026 earnings of $2.42 per share, beating the Zacks Consensus Estimate of $1.95 per share. Kohl's Corporation's shares rose 1.5% after it reported second-quarter fiscal 2026 earnings of $1.28 per share, surpassing the Zacks Consensus Estimate of $0.55 per share. Shares of The J. M. Smucker Company jumped 4.3% after the company reported first-quarter fiscal 2027 earnings of $3.24 per share, outpacing the Zacks Consensus Estimate of $2.21 per share. Williams-Sonoma, Inc.'s shares gained 1.2% after the company reported second-quarter fiscal 2026 earnings of $2.1 per share, beating the Zacks Consensus Estimate of $2.05 per share.
ANF · Capital · Positive Reported Q2 fiscal 2026 EPS of $2.42, beating the $1.95 consensus estimate.
KSS · Capital · Positive Reported Q2 fiscal 2026 EPS of $1.28, surpassing the $0.55 consensus estimate.
SJM · Capital · Positive Reported Q1 fiscal 2027 EPS of $3.24, outpacing the $2.21 consensus estimate.
WSM · Capital · Positive Reported Q2 fiscal 2026 EPS of $2.1, beating the $2.05 consensus estimate.
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Artificial Intelligence▼impact 4

Nvidia, Salesforce, Dollar General Lead Premarket Movers

In premarket trading, Nvidia shares surged over 7% after the AI infrastructure company beat expectations on both lines in the second quarter, reporting adjusted earnings of $2.22 per share and revenue of $96.22 billion, against analyst consensus of $2.10 per share and $92.17 billion, with third-quarter revenue guidance of $108 billion also exceeding forecasts. Dollar General jumped 12% after raising its full-year earnings guidance to between $7.80 and $8.00 per share, up from a prior range of $7.20 to $7.45, and announced plans to repurchase shares in the second half of its fiscal year ending January 29, 2027. HP dropped nearly 11% despite beating fiscal third-quarter estimates and providing above-consensus full-year guidance. Salesforce rose nearly 12% after reporting adjusted earnings of $5.90 per share, well above the LSEG estimate of $3.27. Okta climbed over 19% on second-quarter results that beat expectations, with adjusted earnings of $1.05 per share on revenue of $805 million, and raised its full-year guidance. CrowdStrike gained nearly 10% after its second-quarter results beat on revenue and earnings, with full-year guidance also topping estimates. Everpure rose nearly 3% after Bank of America upgraded it to buy from neutral, citing positive estimate revisions and revenue growth from internal hyperscaler use. Abercrombie & Fitch fell 1.4% after Citi downgraded it to neutral from buy, citing limited upside after a strong run.
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CRM · Capital · Positive Reported adjusted earnings of $5.90 per share, well above the LSEG estimate of $3.27.
CRWD · Capital · Positive Second-quarter results beat on revenue and earnings, with full-year guidance also topping estimates.
DG · Capital · Positive Raised full-year earnings guidance and announced share repurchase plans.
HPQ · Capital · Negative Dropped nearly 11% despite beating fiscal third-quarter estimates and providing above-consensus full-year guidance.
NVDA · Capital · Positive Beat Q2 estimates and raised Q3 guidance
OKTA · Capital · Positive Beat Q2 estimates and raised full-year guidance
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ANF▲9impact 4

Abercrombie & Fitch Soars on Big Earnings Beat and Raised Guidance

Abercrombie & Fitch reported its 15th consecutive quarter of sales growth, with adjusted earnings of $4.17 per diluted share in the second quarter of fiscal 2026, up from $2.33 a year ago, and revenue of $1.27 billion, up 5% year over year, beating Wall Street's consensus estimate of $1.99 per share. The stock soared about 33% as of 12:53 p.m. ET today, driven by a significant raise in full-year guidance: the company now expects sales growth of 5%, up from a prior range of 3% to 5%, operating margin of 14.5% to 15%, up from 12% to 12.5%, and diluted EPS of $13.10 to $13.60, up from $10.20 to $11.00. Part of the boost came from $100 million in tariff refunds related to the Supreme Court's ruling that certain tariffs were illegal, with CFO Robert Ball noting the refunds added about $1.75 to diluted EPS in the quarter and an additional $20 million expected in the third quarter. Excluding the refunds, the core business performed well, with a nearly 20% operating margin, and CEO Fran Horowitz highlighted success across categories and partnerships with the NFL and Target. The company is also repurchasing stock, having bought back 7% of shares since the year began, and plans to return at least $500 million to shareholders in fiscal 2026, with $282 million already repurchased.
ANF · Capital · Positive Earnings beat and raised guidance, plus tariff refunds and buybacks.
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ANF▲

Abercrombie Soars on Guidance Lift, Flagship Brand Growth

Abercrombie & Fitch Co. shares rallied after revenue topped estimates and the retailer raised its annual earnings guidance, suggesting the preppy apparel company is regaining some momentum even after another quarter of slow sales growth. Bloomberg's Mary Ross Gilbert joined Bloomberg Intelligence to discuss their earnings.
ANF · Capital · Positive Raised annual earnings guidance and revenue beat estimates.
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ANF▲

Midday movers: Abercrombie surges, Intuit slides on weak guidance

Abercrombie & Fitch soared 37% after trouncing fiscal second-quarter estimates and raising its full-year outlook, with adjusted earnings of $2.42 per share and revenue up 5% to $1.27 billion, helped by tariff refunds and stronger growth at its Abercrombie unit. Intuit fell 4% after offering disappointing fiscal year 2027 guidance of $23.3 billion to $23.5 billion in revenue, below the $23.7 billion analyst estimate, though its fiscal fourth-quarter earnings and revenue beat expectations. Meta Platforms jumped 3% after reaching a settlement with state attorneys general in a case alleging it made its apps addictive to teenagers. Zoom Communications dropped 7% after its third-quarter forecast of $1.46 to $1.48 earnings per share missed the $1.50 estimate. Kohl's rose 2% after raising its full-year outlook, partly due to $150 million in tariff refunds, and announced share buybacks of up to $100 million in 2026. J.M. Smucker climbed 3% on fiscal first-quarter revenue of $2.22 billion, topping the $2.13 billion consensus. SolarEdge Technologies jumped nearly 8% after a UBS upgrade to buy, citing an FCC policy expected to boost market share and pricing power. Semtech rose over 8% on second-quarter earnings beat, with adjusted EPS of 71 cents versus 61 cents expected. Boston Scientific fell 5% after reporting a cybersecurity incident causing product disruptions. SAP declined 3% after a UBS downgrade to neutral, citing slow delivery of agentic AI.
ANF · Demand · Positive Trounced fiscal Q2 estimates and raised full-year outlook on stronger Abercrombie unit growth.
BSX · Regulation · Negative Cybersecurity incident causing product disruptions.
INTU · Capital · Negative Disappointing fiscal 2027 revenue guidance below analyst estimates.
KSS · Capital · Positive Raised full-year outlook partly due to tariff refunds and announced share buybacks.
META · Regulation · Positive Reached settlement with state attorneys general in teen addiction case.
SAP.XETRA · Capital · Negative UBS downgrade to neutral on slow agentic AI delivery.
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ANF▲

Retail Q2 Beats Largely Driven by Tariff Refunds, Not Consumer Strength

Four major retailers reported Wednesday morning, all beating expectations and raising guidance, but a significant portion of those profits came from a Supreme Court decision rather than stronger consumer spending. The court struck down IEEPA tariffs on February 20th, triggering roughly $166 billion in collections from some 330,000 importers, with about $100 billion refunded as of July 31st. Walmart disclosed the largest refund, while Lowe's received $80 million, about one-ninth of Home Depot's amount. Abercrombie & Fitch reported record second-quarter net sales of $1.27 billion, up 5%, and earnings of $4.17 per diluted share, but the IEEPA refund contributed $1.75 per share, making underlying EPS about $2.42. Williams-Sonoma stood out with comparable brand revenue up 6.2%, accelerating from 4.8% last quarter, and raised its full-year outlook. Kohl's beat with EPS of $1.28 against roughly $0.55 expected, and Bath & Body Works beat despite a 2.3% sales decline. The macro data shows consumers feel better about today but worse about tomorrow, with core PCE rising 0.2% month over month. Investors should normalize for tariff refunds, watch how retailers deploy the windfall, and focus on companies that didn't need the help, like Williams-Sonoma and Sam's Club.
ANF · Capital · Positive Record Q2 sales and EPS, but $1.75/share from tariff refund inflates earnings; underlying EPS lower.
WSM · Demand · Positive Williams-Sonoma's comparable brand revenue up 6.2%, accelerating, and raised full-year outlook.
HD · Capital · Positive Received largest tariff refund among retailers, boosting profits.
LOW · Capital · Positive Received $80 million tariff refund, about one-ninth of Home Depot's amount.
WMT · Regulation · Positive Walmart disclosed the largest IEEPA tariff refund, boosting profits.
BBWI · Capital · Positive Beat expectations despite sales decline; tariff refunds contributed to profits.
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United States
ANF▲

Abercrombie and Fitch Q1 earnings beat EBITDA but miss EPS guidance

Abercrombie and Fitch reported first quarter revenues of $1.11 billion, up 1.5% year on year, falling short of analysts' expectations by 0.8%. The company beat EBITDA estimates but its EPS guidance for next quarter missed significantly. CEO Fran Horowitz cited record first quarter net sales and a 14th consecutive quarter of growth, driven by the Americas and APAC, while EMEA demand softened due to the Middle East conflict. The company returned $105 million to shareholders through share repurchases. The stock is up 41.1% since reporting and currently trades at $105.53.
ANF · Capital · Positive Q1 revenue beat EBITDA, record sales, and 14th consecutive quarter of growth; stock up 41.1%.
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United StatesChina
ANF

Abercrombie & Fitch Weighs Options for China Business

Abercrombie & Fitch is reportedly assessing options for its China business, including selling a stake or bringing in local partners. The review focuses on how best to position the brand in China, a large and highly competitive apparel market. Any decision on partnerships or ownership structure could affect Abercrombie & Fitch's long-term plans in Asia and its overall financial profile. The company has a reported market cap of about $4.7 billion and operates an omnichannel model across the Americas, Europe, the Middle East, Africa, and the Asia Pacific.
ANF · Capital · Neutral Company is exploring strategic options for China business, including selling stake or partnerships, which could affect long-term plans and financial profile.
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ANF▲

Hollister Launches Fall Denim Campaign with Pop Star Freya Skye

Hollister Co., a division of Abercrombie & Fitch Co., has launched its women's fall denim campaign featuring rising pop star Freya Skye. The campaign, titled "Made for this Moment," celebrates self-expression and confidence with a collection that includes ultra-low rise, baggy fits, and adjustable waist styles, available now in sizes 00 to 20 starting at $49.95. The partnership extends beyond the campaign to include limited-edition product, Hollister's sponsorship of Freya Skye's North America, UK, and European tour, and exclusive in-store appearances across the U.S. and Europe this fall. Freya Skye, who has amassed over 2.5 billion streams and 5 million social media followers, said the brand's laidback style reflects her life moving between everyday moments and the stage. The campaign will roll out across digital, social, and in-store channels with exclusive content inspired by Freya's world in music.
ANF · Demand · Positive Hollister's fall denim campaign with pop star Freya Skye is expected to drive consumer demand for its products.
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ANF▲

Abercrombie & Fitch Opens New Flagship Store in SoHo

Abercrombie & Fitch opened a new flagship store in New York City's SoHo district at 520 Broadway on June 5. The three-floor location introduces the brand's 'Heritage Meets Modern' design concept, blending archival storytelling with updated aesthetics to honor the company's 134-year history in New York. The store offers an expanded assortment of men's and women's apparel, including signature denim and exclusive city-themed merchandise, along with a new accessories department featuring footwear, sunglasses, and bags. The space also includes curated displays of historical apparel, heritage-inspired furnishings, and a dedicated activation area designed to resemble a classic New York hotel bar. Later this month, the company's sister division, Hollister, will open a new location nearby at 547 Broadway.
ANF · Demand · Positive Opens new flagship store in SoHo with expanded product assortment and exclusive merchandise, likely boosting customer demand and sales.
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ANF▼

Gap, Abercrombie and Fitch, and American Eagle Shares Plummet on Iran Tensions

Shares of Gap, Abercrombie and Fitch, and American Eagle fell sharply after President Trump declared the Iran ceasefire over and threatened military action, lifting oil prices. Gap dropped 2.9%, Abercrombie and Fitch fell 2.7%, and American Eagle declined 2.8% as higher energy costs squeezed consumer spending on discretionary apparel and raised supply-chain expenses. Rising bond yields added further pressure on growth-oriented retail valuations. The sell-off reflects concerns that renewed Strait of Hormuz disruptions will drive inflation and freight costs, hitting import-heavy apparel retailers.
AEO · Demand · Negative Higher oil prices from Iran tensions squeeze consumer spending on discretionary apparel.
AEO · Supply · Negative Rising freight costs from Strait of Hormuz disruptions increase supply-chain expenses.
ANF · Demand · Negative Higher oil prices from Iran tensions squeeze consumer spending on discretionary apparel.
ANF · Supply · Negative Rising freight costs from Strait of Hormuz disruptions increase supply-chain expenses.
GAP · Demand · Negative Higher oil prices from Iran tensions squeeze consumer spending on discretionary apparel.
GAP · Supply · Negative Rising freight costs from Strait of Hormuz disruptions increase supply-chain expenses.
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ANF▲

Target and Hollister launch multi-season home collection deal

Target is bringing a Hollister home and décor collection to its stores under a new multi-season partnership. The collaboration, owned by Abercrombie & Fitch, introduces a youth-focused lifestyle brand into Target's home aisles and expands its trend-driven assortment. The cross-category move aims to connect apparel loyalists with Target's broader home offering through exclusive collections. Target shares trade around $140.39, up 39.7% year to date and 47.7% over the past year, though down 33.7% over five years.
ANF · Demand · Positive Target partnership expands Hollister home collection distribution, driving product demand.
TGT · Demand · Positive Exclusive Hollister home collection attracts youth shoppers, boosting home category sales.
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ANF▲

Abercrombie & Fitch Shares Rise 8.7% Since Last Earnings Report

Abercrombie & Fitch shares have gained about 8.7% since its last earnings report, outperforming the S&P 500. The company posted first-quarter fiscal 2026 earnings per share of $1.47, beating the Zacks Consensus Estimate of $1.26, though net sales of $1.11 billion missed the $1.12 billion estimate. Net sales rose 2% year over year, driven by a 3% increase in the Americas and a 24% surge in APAC, while EMEA sales fell 10%. By brand, Abercrombie net sales grew 3% to $564.7 million, while Hollister sales were essentially flat at $549.1 million. Management maintained its fiscal 2026 outlook for net sales growth of 3% to 5% and operating margin of 12% to 12.5%, with net income per share expected between $10.20 and $11.00.
ANF · Capital · Positive Q1 EPS beat estimates and management maintained fiscal 2026 outlook, driving shares up 8.7% since last earnings report.
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ANF

URBN vs. ANF: Which Retail Giant Stock Should Investors Choose?

Urban Outfitters and Abercrombie & Fitch are compared as specialty apparel retailers competing for market share. Urban Outfitters posted record first-quarter revenues of $1.5 billion, up 11% year over year, driven by its diversified portfolio including Nuuly's 35% revenue growth and wholesale revenue growth of 25%. Abercrombie delivered its 14th consecutive quarter of revenue growth with revenues of $1.1 billion, supported by broad-based growth in the Americas and APAC. The Zacks Consensus Estimate for Urban Outfitters' fiscal 2027 earnings implies 10.5% year-over-year growth, while Abercrombie's fiscal 2026 EPS suggests 7.7% growth. Urban Outfitters trades at a forward P/E of 11.42, above Abercrombie's 8.09, and its stock has gained 16.6% over the past three months versus Abercrombie's 0.3% rise. Urban Outfitters carries a Zacks Rank #2 (Buy), while Abercrombie has a Zacks Rank #3 (Hold).
URBN · Demand · Positive Record first-quarter revenues of $1.5 billion, up 11% YoY, driven by Nuuly's 35% revenue growth and wholesale revenue growth of 25%.
ANF · · Neutral Article compares Abercrombie & Fitch to Urban Outfitters, noting its 14th consecutive quarter of revenue growth and lower P/E, but no specific news event.
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ANF▲

Hollister emerges as key growth driver for Abercrombie despite flat Q1 sales

Hollister is increasingly proving to be an important growth engine for Abercrombie & Fitch, despite delivering flat sales in the first quarter of 2026 against a difficult comparison that included 22% growth in the year-ago period. Management emphasized that the brand continued to perform well in its core markets, particularly the Americas and APAC, where positive traffic trends and strong customer engagement supported results. Categories such as graphic tees, shorts, swimwear and other warm-weather products performed particularly well, and the brand remains in chase mode to quickly respond to emerging trends. Marketing initiatives, including a graduation-season campaign featuring singer Gigi Perez and a partnership with Italian sportswear brand Kappa ahead of the upcoming World Cup, are strengthening Hollister's appeal among younger shoppers. While geopolitical disruptions in the Middle East and weaker demand in parts of Europe weighed on overall performance, executives highlighted continued strength in the Americas and expectations for full-year growth.
ANF · Demand · Positive Hollister brand shows strong performance in core markets with positive traffic and customer engagement, driving growth for Abercrombie.
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ANF▲

Target Stock Jumps After Wolfe Research Upgrade and Hollister Partnership

Target shares rose 3.5% after Wolfe Research upgraded the stock to Outperform from Peer Perform, naming it a Top Pick with a Street-high $162 price target. Analyst Spencer Hanus cited better-run stores and positive new-customer trends, raising 2026 EPS estimate to $8.48 and 2027 to $9.52, above consensus. The upgrade follows first-quarter results showing net sales of $25.44 billion, up 6.7%, with comparable sales up 5.6% driven by 4.4% traffic growth and a 24.6% jump in high-margin non-merchandise revenue. Separately, Target announced a first-time multi-season collaboration with Abercrombie & Fitch's Hollister brand, launching nearly 60 products across apparel and Hollister-branded home and décor items. The stock closed at $134.12, up 3.4%.
TGT · Capital · Positive Wolfe Research upgraded Target to Outperform with a Street-high price target, citing better-run stores and positive trends.
TGT · Demand · Positive Target announced a multi-season collaboration with Hollister, expanding product offerings and potentially driving sales.
ANF · Demand · Positive Target's partnership with Hollister brand may boost Abercrombie & Fitch's brand exposure and sales through Target's distribution.
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ANF

Urban Outfitters posts record Q1 sales as apparel retailers wrap earnings season

Urban Outfitters reported record first-quarter sales and earnings, with revenue rising 11.4% year on year to $1.48 billion, beating analyst estimates by 1.4%. The company was one of eight apparel retailers tracked by StockStory that collectively exceeded revenue consensus by 1% and issued in-line guidance for the next quarter. Among the group, Tilly's delivered the strongest performance with revenue up 15.9% to $124.7 million and the biggest analyst beat, while Lululemon was the weakest, missing full-year EPS guidance and seeing its stock fall 15.6%. Abercrombie & Fitch and American Eagle posted mixed results, with revenue of $1.11 billion and $1.20 billion respectively. On average, share prices of the eight retailers have held steady, rising 1.8% since the latest earnings reports.
URBN · Capital · Positive Reported record Q1 sales and earnings, revenue up 11.4% to $1.48 billion, beating estimates.
LULU · Capital · Negative Missed full-year EPS guidance and stock fell 15.6%, making it the weakest performer.
TLYS · Capital · Positive Delivered strongest performance with revenue up 15.9% to $124.7 million and biggest analyst beat.
AEO · Capital · Neutral Reported mixed results with revenue of $1.20 billion, but no clear positive or negative impact from the article.
ANF · Capital · Neutral Reported mixed results with revenue of $1.11 billion, but no clear positive or negative impact from the article.
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ANF▲

Target Names Isaac Mizrahi Creative Director and Partners with Hollister for New Collection

Target appointed designer Isaac Mizrahi as its first creative director at large and announced a multi-season home, décor and loungewear collaboration with Hollister Co., a division of Abercrombie & Fitch, launching June 28 across digital channels and most Target stores. These moves aim to refresh Target's style credentials and deepen relevance with younger shoppers through design leadership and branded partnerships. The company also raised its quarterly dividend for the 55th consecutive year to US$1.16 per share, signaling management's confidence in cash generation even as it commits about US$5,000,000,000 of 2026 investment. Target's narrative projects US$110.5 billion revenue and US$3.7 billion earnings by 2028, requiring 1.4% yearly revenue growth and a US$0.5 billion earnings decrease from US$4.2 billion today. The most optimistic analysts assume revenue could reach about US$120,400,000,000 and earnings US$4,600,000,000 by 2029.
TGT · Demand · Positive Appointing Isaac Mizrahi and partnering with Hollister aims to refresh Target's style credentials and attract younger shoppers.
TGT · Capital · Positive Target raised its quarterly dividend for the 55th consecutive year, signaling confidence in cash generation.
ANF · Demand · Positive Hollister collaboration with Target may boost brand awareness and sales for Abercrombie & Fitch's Hollister division.
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ANF▲2

Hollister launches first home and dorm collection through Target partnership

Hollister Co. is entering the home and décor category for the first time through a multi-season partnership with Target. The Hollister Collection at Target launches June 28 on hollisterco.com, Target.com, in most Target stores, and in select Hollister stores, with the first drop including nearly 60 items across men's and women's apparel and bedding. Bedding, offered in twin/twin XL and full/queen, includes comforters and sheets priced from $34.95 to $64.95, while accessories such as wearable throw blankets, decorative pillows, and weighted plushies range from $19.95 to $39.95. Apparel includes fleece tops and bottoms, men's sleep pants, and women's sleep shorts priced from $24.95 to $49.95 in sizes XS to XL. New product drops are planned ahead of the holiday season and in spring 2027.
ANF · Demand · Positive Hollister (owned by Abercrombie & Fitch) launches new home and dorm collection through Target partnership, expanding product category and distribution.
TGT · Demand · Positive Target gains exclusive multi-season partnership with Hollister, adding nearly 60 new items to its assortment, driving foot traffic and sales.
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ANF▼impact 4

Abercrombie and Fitch, Albertsons, and MarineMax Stocks Fall After Fed Holds Rates

Shares of Abercrombie and Fitch, Albertsons, and MarineMax declined in afternoon trading after the Federal Reserve held its benchmark rate at 3.5%–3.75% and revised its dot plot to show a higher median year-end rate estimate of 3.8%, up from 3.4%. The move signals that rate cuts delivered in late 2025 may be partially reversed, disappointing retailers that had counted on lower rates to boost consumer confidence and ease household budgets. The FOMC noted that inflation at 4.2% remains too high to justify relief, while rising rate expectations increase debt refinancing costs for leveraged retailers. Abercrombie and Fitch fell 3.2%, Albertsons dropped 3.3%, and MarineMax also lost 3.3%.
ACI · Monetary · Negative Fed holds rates and signals higher year-end rate, disappointing retailers counting on lower rates to boost consumer spending and ease debt costs.
ANF · Monetary · Negative Fed holds rates and signals higher year-end rate, disappointing retailers counting on lower rates to boost consumer spending and ease debt costs.
HZO · Monetary · Negative Fed holds rates and signals higher year-end rate, disappointing retailers counting on lower rates to boost consumer spending and ease debt costs.
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ANF▼

Ulta Beauty edges out Abercrombie & Fitch as the better consumer stock buy in 2026

Ulta Beauty is favored over Abercrombie & Fitch as the stronger consumer stock pick for 2026, according to an analysis by The Motley Fool. Abercrombie & Fitch posted fiscal 2026 revenue of nearly $5.3 billion and net income of approximately $566 million, while Ulta Beauty generated nearly $12.4 billion in revenue and net income of nearly $1.2 billion. Both companies carry a debt-to-equity ratio of about 0.8x, but Ulta's forward P/E of 16.5x is double Abercrombie's 8.3x, though still below the sector benchmark of 29.6x. The analysis highlights Ulta's expected 11% per-share net income growth and a $1 billion-plus share buyback, contrasting with Abercrombie's anticipated net income decline despite top-line growth. Ulta's long track record and shift toward greater per-share profitability give it the edge, even as it faces risks from the end of its Target partnership and brand concentration.
ULTA · Capital · Positive Analysis picks Ulta as the better consumer stock buy for 2026, citing expected 11% per-share net income growth and $1B+ buyback.
ANF · Capital · Negative Analysis favors Ulta over Abercrombie, citing Abercrombie's anticipated net income decline and lower forward P/E.
TGT · Demand · Negative Ulta faces risk from the end of its Target partnership, which could impact demand.
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