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Trustpilot Group PLC

Trustpilot Group plc develops and hosts an online review platform for businesses and consumers in the United Kingdom, North America, Europe, and internationally. The platform helps consumers make purchasing decisions and supports businesses. The company also provides software-as-a-service (SaaS). Founded in 2007, it is based in London, the United Kingdom.

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TRST.LSE▲

Citi names Scout24 and Trustpilot as top picks, backs data owners over AI layer

Citi analysts are backing platforms that own the data over the AI layer built on top of it, naming Scout24 and Trustpilot as their top picks with both rated "buy." The broker argues that leading platforms benefit from owning inventory, transaction and reputation data, particularly in high-value categories where recommendation accuracy matters most. Citi sees online property classifieds as the lowest-risk corner of the sector, with Scout24 the standout, citing the company's early optimisation for AI agents as a key reason for its confidence. Its case for Trustpilot rests on its review dataset, which the bank says is increasingly important for LLM recommendation quality, fitting the central argument that reputation data is a valuable asset whose value may accrue to the data's owner rather than to the AI layer above it. Citi adds that while AI agents could eventually become the primary discovery interface, it is too early to conclude that, and notes users continue to favour specialist AI tools embedded within category leaders while traffic from leading LLMs remains negligible.
G24.XETRA · Capital · Positive Citi names Scout24 a top pick with a buy rating, calling online property classifieds the lowest-risk corner and praising its early AI-agent optimisation.
TRST.LSE · Capital · Positive Citi names Trustpilot a top pick with a buy rating, citing its review dataset as valuable for LLM recommendation quality.
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Investing.com·3dRead more →
United KingdomItalyUnited States
TRST.LSE▼2

Trustpilot Shares Fall 20% as Statutory Loss Overshadows Strong First-Half Growth

Trustpilot shares fell as much as 20% after the online review platform reported strong first-half growth but a messier bottom line than investors expected. Revenue rose 23% to $151.4 million in the six months to June, or 19% at constant currencies, while bookings climbed 22% to $171.2 million and adjusted EBITDA rose 46% to a record $26.3 million, with the margin expanding to 17.4%, though that profit figure came in slightly below the $27 million company-compiled consensus. The statutory result swung to a net loss of roughly $1.1 million from a profit a year earlier, driven by around $6 million of non-recurring items, including a €4 million fine from Italy's competition authority, which Trustpilot is appealing, and a provision of roughly $1 million for historical sales taxes not collected in certain US states. Despite the growth, management left its 2026 outlook unchanged, still expecting high-teens constant-currency revenue growth and a two-to-three percentage point improvement in adjusted EBITDA margin, a lack of upgrade that mattered after the shares had risen roughly 60% through the previous session. The key question now is whether that unchanged guidance proves conservative, and whether the US sales-tax issue is fully contained and the Italian appeal produces no further financial surprises.
TRST.LSE · Capital · Negative Statutory net loss of ~$1.1M driven by ~$6M non-recurring items (€4M Italian fine, ~$1M US sales-tax provision) and unchanged 2026 guidance overshadowed strong H1 growth, sending shares down 20%
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TRST.LSE▲

Trustpilot fair value estimate raised to £3.40 amid split analyst calls

Trustpilot Group’s fair value estimate has been raised to £3.40 per share, up from £3.07, following a mix of bullish and bearish analyst actions. Barclays initiated coverage with an Overweight rating and a £3.50 price target, citing underappreciated product strength and traction in markets like Germany, while RBC Capital lifted its price target by £0.15. In contrast, Morgan Stanley downgraded the stock, pointing to execution risks and growth uncertainty. The revised fair value reflects updated assumptions including revenue growth of 16.78%, a profit margin of 11.63%, a forward P/E of 42.16 times, and a discount rate of 9.09%.
TRST.LSE · Capital · Positive Fair value estimate raised and Barclays initiated with Overweight rating and £3.50 target
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Simply Wall St·95dRead more →
Cloud & Digital Infrastructure▲

Shopify launches Sidekick AI extensions and Trustpilot partnership

Shopify launched a new Sidekick App Extensions framework enabling real-time AI integrations from third-party tools directly into merchant workflows, while Trustpilot entered a partnership to embed verified customer reviews and feedback management inside Shopify stores. Together, these moves expand the Shopify ecosystem with closer links between AI assistance, in-store analytics, and authenticated customer feedback. The stock most recently closed at $114.21, with a return of 76.1% over three years, though one-year and five-year returns have been close to flat or down. For investors, the Sidekick App Extensions and Trustpilot integration highlight how Shopify is positioning its platform to be more central to merchants' daily decisions and customer engagement, with the focus now on how widely these tools are adopted.
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Cloud & Digital Infrastructure › Horizontal SaaS Competition
SHOP · Technology · Positive Launches Sidekick App Extensions for real-time AI integrations, enhancing platform capabilities.
TRST.LSE · Demand · Positive Partners with Shopify to embed verified reviews, expanding reach to Shopify's merchant base.
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Simply Wall St·97dRead more →