Rosenblatt raised its price target on Amazon to $360 while keeping a Buy rating, arguing that investors are wrongly treating AI shopping agents as an all-or-nothing threat to the company's advertising business. The new target implies about 46% upside from yesterday's closing price of $246.67. Amazon shares were down 0.19% in premarket. The firm pushed back on concerns that personal AI agents and shopping assistants will compress the path from product discovery to purchase, displacing the retail media model behind Amazon's advertising business, calling that narrative false and the perceived disruption risk overstated. Rosenblatt noted that Amazon has weathered secular shifts in consumer behavior before and said it is confident the company can get through this transition largely unaffected, even if its advertising model changes. It raised its long-term estimates on Amazon and said it will keep watching how new products and consumer agents develop.
Amazon.com IncRosenblatt raised its Amazon price target to $360 and kept a Buy rating, arguing AI shopping-agent disruption risk to its ad business is overstated.
