Etsy, Inc. operates two-sided online marketplaces connecting buyers and sellers in the United States, the United Kingdom, and internationally. It operates through the Etsy and Depop segments: the Etsy marketplace connects artisans with consumers, while Depop is a fashion resale marketplace. Revenue comes from marketplace activities such as transaction offsite advertising, payments processing, and listing fees, as well as optional seller services including on-site advertising and shipping labels. The company was formerly known as Indieco, Inc. and changed its name to Etsy, Inc. in June 2006; it was founded in 2005 and is headquartered in Brooklyn, New York.
Etsy beats, buys back, but AI disintermediation fears weigh
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AI shopping drives higher-intent leads AI-referred shoppers convert at double the rate, and Etsy keeps checkout and seller access. This supports demand and could lift sales, but if chatbots replace browsing, Etsy's ad revenue may suffer.
Shows a new demand tailwind from AI, directly affecting Etsy's growth prospects.
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BofA upgrade lifts sentiment BofA upgraded Etsy to Buy and raised its price target to $105 from $88, citing improved outlook. Analyst upgrades often boost stock prices by attracting buyers.
A new analyst action that directly influences investor perception and price.
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Strong Q2 results and $2B buyback Etsy beat revenue and earnings estimates, raised full-year outlook, and announced a $2 billion buyback. This signals confidence and returns cash to shareholders, supporting the stock.
New financial results and capital return plan that are key drivers for the stock.
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Meta Muse AI sparks disintermediation fears Etsy shares fell on worries that Meta's new AI agent could bypass marketplaces, threatening Etsy's direct user relationships. This competitive risk pressures the stock.
A new competitive threat that directly caused a price drop and affects future prospects.
Q3 2026
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Etsy Q3 2026: Growth Returns, AI Partnerships Boost Outlook
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Core Marketplace Acceleration and Buyer Growth Etsy's core marketplace sales accelerated, and active buyers grew for the first time in two years. Management raised its full-year outlook, signaling confidence in sustained momentum.
This is the fundamental driver of the quarter, showing a turnaround in key metrics.
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AI Partnerships and Higher Conversion Etsy partnered with OpenAI, Microsoft, and Google to integrate AI agents. Shoppers referred by AI converted at double the rate, supporting demand and showcasing Etsy's adaptability.
This new initiative directly contributed to demand growth and differentiates Etsy.
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Depop Sale, Buyback, and Analyst Upgrade Etsy completed the Depop sale, authorized a $2 billion buyback, beat Q2 estimates, and received a BofA upgrade. These actions reflect improved capital allocation and financial health.
These capital moves and analyst recognition are key positive developments for investors.
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AI Disintermediation and Restructuring Costs AI disintermediation could let chatbots bypass Etsy, hurting ad revenue and user relationships. Etsy also cut 12% of jobs, took $35 million in restructuring costs, and recorded a $161 million Depop-related loss.
These risks and costs are significant counterweights to the positive developments.
News & notes movingETSY
United States
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Bernstein: US e-commerce growth tops forecast at 10% as Shopify and Walmart gain share
US e-commerce growth has run at about 10% year-on-year through the first three quarters of 2026, beating Bernstein's 8% forecast made at the start of the year, the broker said. Bernstein estimates third-quarter growth at about 8.4%, with second and third quarter growth combined at about 10.4% after adjusting for the timing of Prime Day, while first-quarter growth was 9.7%. The broker pointed to better digital advertising, resilient consumer spending and less aggressive competition from online retailers such as Temu and Shein, and sees the advertising improvement as a potentially lasting tailwind. The top 14 US e-commerce platforms accounted for about 82% of gross merchandise value in the second quarter, up roughly 3 percentage points from a year earlier, with Shopify's share rising to 14.2% from 13.2%, Walmart's to 8.7% from 7.8% and Amazon's to 42.9% from 42.3%. Bernstein estimates second-quarter growth of 52% for Carvana, 25% for Walmart, 24% for eBay and 21% for Shopify, against 14% for Amazon and 12% for the overall market, and rates Amazon, Shopify and Wayfair outperform while eBay and Etsy are rated market perform.
Etsy Shares Fall 8.1% as Meta's Muse AI Agent Stokes Disintermediation Fears
Shares of online marketplace Etsy fell 8.1% in the afternoon session as investors kept pricing in the threat that Meta's Muse AI agent could disintermediate shopping and booking platforms. According to CNBC, Muse can shop on a user's behalf across sites and marketplaces, and while Meta stock has rallied on the product's early traction, the same rollout has pressured financial-services and online-travel names as investors see AI agents moving into more industries. Reuters reported that Muse can autonomously handle payments, travel bookings, and other app-connected tasks, and the Wall Street Journal said the agent can buy goods online once authorized. The move followed a 4.1% drop one day earlier tied to the same concerns, and a Goldman Sachs note cited by CNBC grouped Netflix, Expedia, and Booking Holdings into a consumer inertia risk basket that has tumbled more than 7% over the past six trading days. Etsy is up 20.7% since the beginning of the year, but at $69.12 per share it is still trading 20.6% below its 52-week high of $87.03 from August 2026.
ETSY · Competition · Negative Meta's Muse AI agent can shop across marketplaces on users' behalf, threatening to disintermediate Etsy's marketplace.
META · Technology · Positive Meta stock has rallied on early traction for its Muse AI agent, which autonomously handles shopping, payments, and bookings.
Dave & Buster's Shares Plunge 17% on Q2 Earnings Miss
Dave & Buster's Entertainment shares plunged 17% in premarket trading after the arcade and restaurant company's second-quarter results disappointed investors. Reported revenue of $544.1 million missed the $556.8 million FactSet consensus estimate, while adjusted EBITDA of $98.9 million fell short of the expected $120.4 million. The company also posted an unexpected adjusted loss of 27 cents per share, missing the profit of 18 cents a share expected by analysts polled by FactSet. Enova International tumbled more than 15% after the online provider of loans and credit services said it is withdrawing its regulatory applications for the proposed acquisition of Grasshopper Bancorp, though it reaffirmed third quarter and full year guidance and announced an intention to accelerate share repurchases. Sysco slid nearly 2% after the wholesale distributor to restaurants, hospitals and schools announced a common stock offering of 12.3 million shares priced at $81 per share, and Etsy popped 3% after Oppenheimer upgraded the online marketplace to outperform from perform with a $90 price target.
ENVA · Regulation · Negative Enova is withdrawing its regulatory applications for the proposed Grasshopper Bancorp acquisition, a setback that sent shares down over 15%.
ETSY · Capital · Positive Oppenheimer upgraded Etsy to outperform from perform with a $90 price target, lifting the stock 3%.
PLAY · Capital · Negative Dave & Buster's Q2 revenue, EBITDA, and EPS all missed consensus, driving a 17% premarket plunge.
SYY · Capital · Negative Sysco announced a 12.3 million share common stock offering priced at $81 per share, pressuring shares nearly 2%.
Etsy reported second-quarter earnings of $1.34 per share, beating the Zacks Consensus Estimate by 14.53%, with revenues rising 6.2% year over year to $668 million, surpassing expectations by 2.87%. The company's marketplace revenue, which accounted for 68.2% of total revenue, grew 4.8% to $456.1 million, while services revenue, making up the remaining 31.8%, increased 9.3% to $212.2 million. Etsy also authorized a new $2 billion share repurchase program and repurchased 3.9 million shares for $250 million during the quarter. Management raised its 2026 outlook, now expecting mid-single-digit GMS growth and an adjusted EBITDA margin of 29% to 30%. The stock has declined 0.3% since the earnings report, underperforming the S&P 500, but has a Zacks Rank #1 (Strong Buy).
Pinterest Warns on Slower Growth While Etsy Cuts 220 Jobs
Pinterest beat second-quarter estimates but warned of slower growth ahead, while Etsy also topped expectations and then cut 220 jobs, about 12% of its staff. Pinterest posted adjusted earnings of 43 cents a share versus the 36 cents analysts expected, with revenue of $1.18 billion against a $1.15 billion estimate, but guided third-quarter revenue to $1.19 billion to $1.21 billion, implying growth of just 13% to 15%, down from 18%. CEO Bill Ready said companies ignoring open-source AI models are wasting shareholder money, and CFO Julia Donnelly cited the non-repeating World Cup ad boost and European regulatory pressure on Asian retailers as reasons for the slowdown. Etsy reported revenue of $668.3 million, above the roughly $649 million expected, raised its full-year gross merchandise sales outlook to mid-single-digit growth, and announced a $2 billion buyback, but posted a $46.7 million net loss and a 0.4% drop in active buyers.
Bank of America Upgrades Etsy to Buy, Lifts Price Target to $105
Bank of America upgraded Etsy to Buy and raised its price target to $105 from $88, sending shares higher Thursday. The new target implies roughly 30% upside from Wednesday's close, with analyst Michael McGovern arguing recent growth is becoming more structural than temporary. BofA raised its fiscal 2027 gross merchandise sales growth estimate to 4.5% from 3.0%, and now expects EBITDA of $912 million, above the Street's $899 million estimate, with non-GAAP net income of $676 million versus consensus of $652 million. The bank also sees the sale of Depop giving Etsy roughly $1 billion of additional capital-return flexibility.
Deere jumps on upbeat Q3, Wolfspeed plunges on wider loss
U.S. stock futures were little changed on Thursday as investors assessed a fresh batch of corporate earnings and analyst actions. CrowdStrike shares fell 2.8% in premarket trading after Bloomberg reported that the cybersecurity company's chief technology officer is departing to launch an artificial intelligence-focused cybersecurity fund. Advance Auto Parts stock plunged 15.9% after its second-quarter results revealed a significant difference between headline earnings and underlying performance, with about $0.31 of the reported $1.03 adjusted diluted earnings per share coming from one-time tariff refunds. Deere shares jumped 5.1% after the agricultural and construction equipment maker delivered a stronger-than-expected fiscal third quarter, with diluted earnings per share of $5.10 and net sales of about $11 billion. Etsy gained 3.9% in premarket trading after BofA Securities upgraded the online marketplace to Buy from Neutral and raised its price target to $105 from $88. Ultragenyx surged 11.1% after the U.S. Food and Drug Administration granted accelerated approval to GENGLYCOS, also known as DTX401, a gene therapy for glycogen storage disease type Ia in patients aged eight and older. Moderna shares fell 13% in premarket trading, retreating after more than doubling in the previous session following the company's major cancer-vaccine trial announcement with Merck. Wolfspeed plunged 10.5% after the semiconductor company reported a sharply wider-than-expected fiscal fourth-quarter loss, with an adjusted loss of $2.26 per share and revenue of $149.6 million. Webull rose 13.8% after the digital brokerage reported its strongest quarterly results since going public, with second-quarter revenue of $198.8 million and adjusted earnings of $0.05 per share.
AAP · Capital · Negative Q2 results showed headline EPS inflated by one-time tariff refunds, revealing weak underlying performance.
BULL · Capital · Positive Strongest quarterly results since going public with revenue and adjusted EPS beating expectations.
DE · Capital · Positive Stronger-than-expected fiscal Q3 with EPS of $5.10 and net sales of $11 billion.
ETSY · Capital · Positive Upgraded to Buy from Neutral with price target raised to $105 from $88.
RARE · Regulation · Positive Ultragenyx surged 11.1% after the FDA granted accelerated approval to GENGLYCOS, a gene therapy for glycogen storage disease type Ia.
WOLF · Capital · Negative Wolfspeed plunged 10.5% after reporting a sharply wider-than-expected fiscal fourth-quarter loss, with an adjusted loss of $2.26 per share and revenue of $149.6 million.
Diana Shipping withdrew its offer to acquire the remaining shares of Genco Shipping & Trading after failing to agree on deal terms, sending its stock up 10%. Diana's withdrawn proposal included $24.80 in cash plus one Diana share valued at $2.54 per Genco share, while Genco's board sought $27.50 in cash, more than $2 in dividends, and three Diana shares, implying roughly $36.91 per Genco share, or a 42% premium to Diana's August 13 closing price. HIVE Digital Technologies surged 8% after BUZZ HPC signed a five-year, approximately $350 million GPU cloud services agreement, adding about $70 million in annualized revenue and taking BUZZ HPC's total annualized revenue to roughly $180 million. Etsy gained 2% after Goldman Sachs initiated coverage at Neutral with an $89 price target, citing muted GMV and active-buyer growth since 2022 but improving buyer trends in the first half of 2026.
DSX · Capital · Positive Diana Shipping withdrew its Genco acquisition bid after failing to agree on terms, sending its stock up 10%.
GNK · Capital · Negative Diana Shipping withdrew its acquisition offer after failing to agree on terms, leaving Genco without the proposed premium.
BUZZ High Performance Computing · Demand · Positive BUZZ HPC signed a five-year, approximately $350 million GPU cloud services agreement, boosting annualized revenue to about $180 million.
HIVE · Demand · Positive HIVE Digital surged 8% after BUZZ HPC signed a five-year, $350 million GPU cloud services agreement, adding significant revenue.
ETSY · Capital · Neutral Goldman Sachs initiated coverage with Neutral rating and $89 price target, citing muted growth but improving trends.
AI Shopping Sends Higher-Intent Leads to Ulta and Etsy
Ulta Beauty and Etsy are seeing AI-referred shoppers convert at roughly twice the rate of traditional traffic, according to a Reuters report citing Adobe Analytics data showing 41% of U.S. consumers used generative AI for online shopping in June. Ulta said visitors arriving through Gemini and ChatGPT showed about double the conversion and purchase intent, while Etsy said shoppers may discover products through ChatGPT but generally return to Etsy to transact. OpenAI ended its standalone Instant Checkout tool in March and shifted toward product discovery followed by merchant-owned checkout, leaving retailers in control of the transaction. Ulta's loyalty program, with more than 46 million members generating about 95% of U.S. sales, gives it a stronger defense against AI platforms capturing the customer relationship, while Etsy retains checkout and seller access but faces risk if chatbots replace marketplace browsing and weaken its on-site advertising. The key question is whether retailers can convert AI-generated transactions into direct customer relationships as Google, Amazon and other platforms move closer to the transaction.
Etsy tops revenue, sells Depop to eBay, and launches $2 billion buyback
Etsy reported second-quarter 2026 revenue that exceeded expectations, announced job cuts, sold its Depop subsidiary to eBay, and authorized a new US$2 billion share repurchase program. The stock has risen 38.8% year to date, with a one-year total shareholder return of 19.5%, though the five-year return remains materially lower. Etsy closed at $79.48, slightly above a widely followed fair value estimate of $76.33, while a Simply Wall St discounted cash flow model suggests a fair value of $156.94 per share. The company faces ongoing pressure from higher marketing spend and softer buyer metrics that could challenge growth and margin assumptions.
Etsy to cut 12% of workforce as CEO Kruti Patel Goyal restructures for growth
Etsy announced it will eliminate around 220 positions, about 12% of its total headcount, as CEO Kruti Patel Goyal reorganizes the business to accelerate growth. Most of the cuts will fall on the product and engineering teams. Patel Goyal, who became CEO at the start of this year, said the decision was not a cost-cutting effort and was not driven by artificial intelligence, calling cost savings a consequence rather than the objective. The layoffs will generate $35 million in charges and be completed before the third quarter closes, leaving Etsy with about 1,600 employees. Departing employees will receive at least 16 weeks of severance pay, continued healthcare support for up to 12 months, and other benefits. The restructuring was announced alongside second-quarter earnings, with revenue from continuing operations rising 6.2% to $668.3 million and continuing-operations profit of $114.3 million, or 98 cents per share, beating the 75-cent consensus estimate. The company also reported a net loss of $46.7 million driven by a $161 million loss from discontinued operations related to the sale of Depop to eBay for $1.4 billion, and the board approved a new $2 billion share-repurchase program.
Etsy completes sale of Depop to eBay for approximately $1.4 billion
Etsy has completed the sale of its fashion resale marketplace Depop to eBay for approximately $1.4 billion in cash. The purchase price was $1.2 billion plus $200 million of net purchase price adjustments and interest, with net cash proceeds subject to further post-closing adjustments. Etsy plans to use the proceeds for general corporate purposes, including accelerating its share repurchase program as outlined in its April 29th Shareholder Letter. CEO Kruti Patel Goyal said the divestiture allows Etsy to focus exclusively on driving sustainable long-term growth for the Etsy marketplace.
Etsy Shares Rise 5.9% After Announcing AI Agent Partnerships With OpenAI, Microsoft, and Google
Etsy shares climbed 5.9% after the company expanded its artificial intelligence push by embedding conversational agents across buyer discovery, seller tools, and off-site commerce, supported by partnerships with OpenAI, Microsoft, and Google. The move positions Etsy to integrate agent-driven shopping directly into its marketplace, potentially reshaping how high-intent buyers and sellers interact on the platform. The new conversational AI rollout could serve as a near-term catalyst if it helps convert high-intent shoppers and support sellers, though its impact on reversing gross merchandise sales declines and justifying current marketing spend levels remains uncertain. Etsy's ongoing share repurchase program under the $1,000.0 million authorization has taken out over 17.0 million shares, and this capital return sits alongside AI and loyalty spending as a key use of cash. The company's narrative projects $3.1 billion in revenue and $506.9 million in earnings by 2029, requiring 1.8% yearly revenue growth and about a $204 million earnings increase from $302.7 million today.
Etsy Director Melissa Reiff Sells 3,855 Shares for $328,000
Etsy Director Melissa Reiff sold 3,855 shares of the company on July 15, 2026, in a transaction valued at $328,000. The sale was executed under a pre-arranged Rule 10b5-1 trading plan adopted on August 4, 2025, and involved the exercise of options at $61.25 per share followed by an immediate open-market sale at $85.00 per share. The disposition reduced Reiff's direct equity holdings by 18%, leaving her with 17,613 shares valued at $1.51 million based on the July 15, 2026 market close of $85.74. Etsy, which operates online marketplaces for handcrafted goods and the Depop apparel resale division, had a market capitalization of $7.9 billion as of July 16, 2026, with trailing twelve-month revenue of $2.9 billion and net income of $302.7 million.
Etsy Executive Chair Josh Silverman Sells 22,881 Shares for $1.9 Million
Etsy Executive Chair Josh Silverman sold 22,881 shares of the company for a total of $1.9 million on July 15, 2026, according to an SEC filing. The transaction was a cashless exercise of stock options with a strike price of $10.62 per share, followed by an immediate sale at $84.00 per share. Following the sale, Silverman directly holds 139,884 shares and indirectly holds 228,097 shares through various trusts, with total beneficial ownership of 367,981 shares including 65,562 derivative securities. Etsy shares had delivered a 54% total return over the prior 12 months at the time of the transaction, and the company reported trailing twelve-month revenue of $2.9 billion and net income of $284.8 million.
The UK Competition and Markets Authority has cleared eBay's acquisition of Depop from Etsy. The approval allows Etsy to proceed with the divestment of the fashion resale app, narrowing its focus back to its core marketplace for unique and handcrafted goods. The decision signals a shift in Etsy's business mix and raises questions about how the company will deploy the sale proceeds, including potential reinvestment, debt reduction, or shareholder returns. Etsy's stock recently showed a 30-day return of 15.5% amid the Depop clearance news.
ETSY · Capital · Positive Clearance allows Etsy to proceed with divestment, narrowing focus and raising potential for reinvestment or shareholder returns.
EBAY · Regulation · Positive UK CMA clearance removes regulatory hurdle for eBay's acquisition of Depop.
Etsy and Wayfair Compared as Consumer Spending Shifts in 2026
A new analysis compares Etsy and Wayfair to determine which consumer stock is a better buy in 2026. Etsy, which connects roughly 5.6 million sellers with more than 86.5 million active buyers, reported fiscal 2025 revenue of nearly $2.9 billion and net income of roughly $163.0 million, yielding a net margin of about 5.7%. Wayfair, operating a network of nearly 20,000 suppliers and 12 physical stores, generated approximately $12.5 billion in revenue but posted a net loss of nearly $313.0 million, resulting in a net margin of approximately -2.5%. On valuation, Etsy trades at a forward price-to-earnings ratio of 23.3 times while Wayfair carries a lower price-to-sales ratio of 0.9 times. The article suggests Wayfair may suit aggressive investors betting on a housing recovery, while Etsy could appeal to conservative investors due to its steady cash flow and asset-light model.
Etsy to announce second quarter 2026 financial results on August 5
Etsy plans to release its second quarter 2026 financial results after the market closes on Wednesday, August 5, 2026. The company will host a webcast conference call to discuss those results at 8:30 a.m. Eastern Time on Thursday, August 6, 2026, which will be live-streamed via its Investor Relations website. A replay of the webcast will be available starting at 12:00 p.m. Eastern Time that day for at least three months. Etsy also noted that its pending sale of Depop to eBay is now expected to close on July 30, 2026, subject to regulatory approval and other closing conditions.
ETSY · Capital · Neutral Etsy announced its Q2 2026 earnings release date and the pending sale of Depop to eBay; the earnings announcement is routine, and the sale's impact is mixed (divestiture may be positive or negative).
EBAY · Capital · Positive eBay is acquiring Depop from Etsy, which is expected to close on July 30, 2026, subject to regulatory approval.
Depop · Capital · Neutral Depop is being sold to eBay, but as a private company not publicly traded, the impact is ambiguous and not directly applicable.
StockStory Highlights Lyft and Coursera as Top Internet Picks, Advises Caution on Etsy
StockStory identifies Lyft and Coursera as two resilient internet stocks worth investigating, while recommending investors pass on Etsy. Lyft is praised for rising active riders, annual earnings per share growth of 69.1% over three years, and a free cash flow margin expansion of 24.1 percentage points. Coursera shows an exciting sales outlook with 82.6% growth expected over the next 12 months, alongside annual earnings per share growth of 47.3% over three years. In contrast, Etsy faces a 1.7% decline in active buyers, an estimated 2.1% sales drop, and flat earnings per share despite revenue growth. Lyft trades at 7.8 times forward EV-to-EBITDA, Coursera at 0.9 times, and Etsy at 14.4 times.
eBay’s UK C2C experiment signaled a 52% stock surge
eBay’s stock surged 52% after a successful U.K. experiment that proved its consumer-to-consumer turnaround strategy could drive profitable growth. In late 2024, eBay eliminated most selling fees for casual sellers in the U.K., leading to a double-digit improvement in C2C gross merchandise volume growth versus the pre-launch baseline, which management said outperformed internal expectations. By April 2025, the company confirmed that even after introducing a buyer-facing fee and managed shipping, C2C GMV growth and other key performance indicators remained significantly higher than pre-launch levels, validating the monetization model. Despite these positive signals, options market implied volatility hovered around the 52nd percentile of its one-year range, indicating traders were not pricing in a breakout before the surge occurred.
EBAY · Demand · Positive eBay's UK C2C experiment eliminated selling fees, driving double-digit GMV growth and validating its turnaround strategy.
ETSY · Competition · Negative eBay's successful C2C experiment in the UK could intensify competition for Etsy, which also relies on C2C marketplace model.
Walmart's Google Gemini deal drives e-commerce up 26%, reshaping agentic shopping landscape
Walmart's partnership with Google Gemini has turned AI-powered agentic shopping into a live catalyst, with global e-commerce growing 26% and marketplace sales up nearly 50% in the first quarter of fiscal 2027. Shopify, which powers the merchant layer for agent transactions, posted 34% revenue growth and $100 billion in gross merchandise volume, though its shares are down 24% year to date. Etsy has integrated with OpenAI's shopping framework and reported sequential active buyer growth for the first time in two years, signaling that AI agents are already rerouting real e-commerce traffic. Symbotic, a warehouse automation firm with a $22.7 billion backlog anchored by Walmart, saw revenue rise 23% but its stock is down 24% year to date. FedEx, the parcel backbone for agentic orders, delivered its fourth consecutive earnings beat with revenue of $25 billion and shares up 68% year to date.
WMT · Demand · Positive Walmart's partnership with Google Gemini drove e-commerce up 26% and marketplace sales up nearly 50% in Q1 fiscal 2027, directly benefiting from AI agentic shopping.
SHOP · Demand · Positive Shopify, powering the merchant layer for agent transactions, posted 34% revenue growth and $100 billion in gross merchandise volume, driven by the AI agentic shopping trend.
FDX · Demand · Positive FedEx, as the parcel backbone for agentic orders, delivered its fourth consecutive earnings beat with revenue of $25 billion, benefiting from e-commerce growth driven by AI agents.
SYM · Demand · Positive Symbotic, with a $22.7 billion backlog anchored by Walmart, saw revenue rise 23% as warehouse automation demand grows from e-commerce expansion.
ETSY · Demand · Positive Etsy integrated with OpenAI's shopping framework and reported sequential active buyer growth for the first time in two years, indicating AI agents are rerouting traffic to its platform.
Etsy Reports First-Quarter Marketplace GMS Growth of 5.5% to $2.5 Billion
Etsy's marketplace gross merchandise sales rose 5.5% year over year to $2.5 billion in the first quarter of 2026, with the growth rate improving 540 basis points from the fourth quarter. Active buyers posted sequential growth for the first time in two years, new buyers and active sellers increased year over year, and GMS per active buyer rose for the first time since late 2022 to $122 on a trailing 12-month basis. Management reiterated its expectation for year-over-year marketplace GMS growth in every quarter of 2026 and forecast full-year growth in the low single digits, guiding second-quarter marketplace GMS to between $2.48 billion and $2.53 billion, implying 3% to 5% year-over-year growth. The company said progress in product development and marketing is translating into improvements across marketplace fundamentals, while foreign exchange tailwinds and a softer prior-year comparison also supported the performance. Etsy's mobile app GMS increased 11.2% year over year and accounted for roughly 47% of marketplace GMS.
MercadoLibre Outshines Etsy as the Better Consumer Stock Pick for 2026
MercadoLibre is the preferred consumer stock over Etsy for 2026, according to a Motley Fool analysis. Etsy reported fiscal 2025 revenue of nearly $2.9 billion, a modest 2.7% increase, with net income of approximately $163 million, down from $303.3 million in 2024, while divesting secondary platforms like Depop to refocus on its core marketplace. MercadoLibre's fiscal 2025 revenue reached approximately $28.9 billion, a 39.1% jump, with net income of about $2 billion and free cash flow of nearly $10.8 billion, driven by its integrated e-commerce, fintech, and advertising ecosystem across 18 Latin American countries. Despite MercadoLibre trading at a forward price-to-earnings ratio of 43 times compared to Etsy's 21.9 times, its 49% quarterly sales growth and expanding moat in underpenetrated markets make it the more compelling investment, especially with its stock down 35% over the past year while Etsy's has risen over 50%.
ETSY · Capital · Negative Etsy's fiscal 2025 revenue growth was only 2.7% and net income fell from $303.3M to $163M, while it divested Depop to refocus.
MELI · Capital · Positive MercadoLibre's fiscal 2025 revenue surged 39.1% to $28.9B, net income ~$2B, and free cash flow ~$10.8B, with 49% quarterly sales growth.
Etsy, ACV Auctions, and EverQuote shares soar on strong Prime Day sales and falling yields
Shares of Etsy, ACV Auctions, and EverQuote surged in afternoon trading after record Prime Day sales and falling Treasury yields boosted sentiment for digital platforms. U.S. online sales hit $8.3 billion, up 5.3% year-over-year, signaling robust consumer demand that supports advertising spending on platforms like Google and Meta. The 10-year Treasury yield fell below 4.5%, lowering the discount rate on future cash flows and lifting valuations for consumer internet companies. Etsy jumped 4.6%, ACV Auctions rose 2.7%, and EverQuote gained 4.5%, with Etsy reaching a new 52-week high of $78.22 per share.
Child care crisis could cost US economy $329 billion over next decade, congressional report says
A new report from the U.S. Congress Joint Economic Committee Minority warns that the lack of affordable child care could cost the U.S. economy as much as $329 billion over the next decade. The report finds parents often wait up to two years for a slot while care averages $13,184 annually per child, forcing workforce exits, reduced hours, and missed work that increase turnover and lower productivity. It highlights three underused federal tax incentives—the 45F employer-provided child care tax credit, the Dependent Care Assistance Program, and the Child and Dependent Care Tax Credit—noting that only 13% of private-sector workers receive child care benefits and less than 1% of corporate returns claimed the 45F credit in 2016. A bipartisan bill led by Senator Maggie Hassan and Senator Dan Sullivan would create an IRS liaison to boost awareness. The committee says every dollar invested in employer-sponsored child care returns an average of $2.90 in business benefits, citing examples such as Patagonia’s 100% return-to-work rate for new mothers and Etsy where 82% of employees say child care benefits influenced their employer choice.
ETSY · Demand · Positive Article cites Etsy where 82% of employees say child care benefits influenced their employer choice, implying potential for increased demand for Etsy's platform if child care benefits improve workforce participation.
Patagonia, Inc. · Demand · Positive Article cites Patagonia's 100% return-to-work rate for new mothers as an example of child care benefits' business returns, but Patagonia is private and not publicly traded; impact is ambiguous for public investors.
Consumer internet stocks reported a satisfactory first quarter, with aggregate revenues beating analyst consensus estimates by 1.2% while next-quarter revenue guidance came in 0.6% below expectations. Airbnb posted revenue of $2.68 billion, up 17.9% year on year and exceeding estimates by 2.2%, alongside an impressive EBITDA beat and above-consensus revenue guidance. Sea delivered the strongest performance among peers, with revenue of $7.33 billion, up 43.2% year on year and topping estimates by 10.1%, driven by solid user growth to 72.6 million. Shutterstock was the weakest, with revenue of $199.2 million, down 17.9% year on year and missing estimates by 10.1%, accompanied by a significant EBITDA miss. Revolve reported revenue of $342.9 million, up 15.6% year on year and beating estimates by 4.2%, while Etsy posted revenue of $631.3 million, up 3.1% year on year and exceeding estimates by 2.4%. On average, share prices across the 46 tracked consumer internet stocks have declined 3.2% since the latest earnings results.
PayPal Ads Reports Measurable Bottom-Line Growth for Adorama, Best Buy, and Etsy
PayPal Ads announced that campaigns from Adorama, Best Buy, and Etsy delivered measurable bottom-line growth using its cross-merchant Transaction Graph and Storefront Ads. Adorama saw a 7.3x incremental return on ad spend and a 14.9% incremental transaction lift, with 56% of purchasers being new customers. Best Buy achieved a 6.25x return on ad spend and dwell time 22% above platform benchmarks. Etsy is testing PayPal's Conversion API to close the loop on campaign data, becoming the first to integrate the full stack.
PYPL · Demand · Positive PayPal Ads reports measurable bottom-line growth for clients, showcasing the value of its advertising products and driving adoption.
Adorama · Demand · Positive Adorama saw 7.3x incremental ROAS and 14.9% transaction lift with 56% new customers, demonstrating strong ad campaign results.
BBY · Demand · Positive Best Buy's PayPal Ads campaign achieved 6.25x ROAS and above-benchmark dwell time, indicating strong ad performance and customer engagement.
ETSY · Technology · Positive Etsy is testing PayPal's Conversion API, becoming the first to integrate the full stack, which could improve campaign measurement and effectiveness.
Etsy launches 'Shop Other Jeffs' campaign to counter Amazon Prime Day
Etsy has launched its 'Shop Other Jeffs' campaign to coincide with Amazon Prime Day, highlighting independent sellers and encouraging shoppers to consider alternatives to major retail platforms. The push comes as many Etsy merchants raise concerns about the impact of new tariffs on their costs and pricing. Etsy's share price stands at $73.34, up 6.7% over the past week and 26.3% over the past month, though the stock has declined 23.8% over three years and 58.8% over five years. The campaign runs across TV, streaming, and social channels, reinforcing Etsy's focus on unique, handmade, and small-business inventory. Analysts note that active buyers declined 1.7% annually and some forecasts point to a 2.3% drop in revenue over the next 12 months, raising questions about whether brand marketing can translate into more loyal buyers and healthier seller economics amid competition from Amazon and Temu.