Bridgestone Corporation

Bridgestone Corporation has announced an official partnership as the sole tyre supplier for the ABB FIA Formula E World Championship 2026/27 season. The announcement was made at the Bridgestone Formula E World Premiere on 30 September in Rome, Italy. The event unveiled the GEN 4 race car, the fastest and most powerful car in Formula E history. Bridgestone has also developed the new POTENZA GEN 4 tyre, focused on high grip and durability throughout the race, as well as a wet-weather tyre, the POTENZA GEN 4 for TYPHOON TYRE, specifically for racing in heavy rain. On sustainability, Bridgestone uses recycled and renewable materials in the production of the POTENZA GEN 4 tyre at a proportion of up to 65%, certified under the ISCC PLUS standard. It is also the first partner of an FIA World Championship to use DHL GoGreen Plus transport services and to support the FIA Girls on Track programme. For the 2026/27 season, Bridgestone will supply tyres to every race and serve as an official sponsor at four rounds: Round 3 on 16 January 2027 in Mexico City, Mexico; Rounds 10-11 on 8-9 May 2027 in Berlin, Germany; Rounds 18-19 on 10-11 July 2027 in Shanghai, China; and Rounds 20-21, the season finale, on 24-25 July 2027 in Tokyo, Japan. Bridgestone has been involved in motorsport for more than 60 years, while Formula E has held races under FIA governance since 2014 and is the world's first sport to be certified as a Certified B Corporation and to meet the BSI Net Zero Pathway.

Subaru of America, Inc. unveiled anniversary editions of its 2027 Subaru WRX and 2027 Subaru BRZ sports cars at Boxerfest 2026 in York, Pennsylvania, honoring the chassis codes of the models when they first arrived in the U.S. 25 and 15 years ago. The 2027 Subaru WRX GD25 is limited to 350 units, painted exclusively in World Rally Blue with gold-painted 19-inch alloy wheels, gold-painted Brembo calipers, Bridgestone Potenza S007 tires, and a dry carbon fiber swan-neck rear wing from Subaru Tecnica International, the same component used on Travis Pastrana's WRX ARA25L rally car. It is powered by a 271-horsepower, 2.4-liter turbocharged SUBARU BOXER engine with Symmetrical All-Wheel Drive and a 6-speed manual transmission with an STI short shifter, and arrives in summer 2027. The 2027 Subaru BRZ ZC15 is limited to 300 units, painted exclusively in Ceramic White with matte bronze wheels, gold-painted Brembo calipers, and bronze side-sill decals, and is powered by a 228-horsepower, 2.4-liter SUBARU BOXER engine paired exclusively with a 6-speed manual transmission driving the rear wheels, arriving in early 2027. Reservations for both models begin in 2026, with detailed specifications and pricing to be announced closer to market launch.

Bridgestone's first half of the fiscal year ending December 2026 saw revenue rise 9.7% year on year to 2.3216 trillion yen, operating profit rise 70.4% to 280.2 billion yen, and net profit rise 78.5% to 206.2 billion yen. The sharp growth in operating profit was largely a rebound effect from business and plant restructuring costs of 70.2 billion yen booked in the same period a year earlier shrinking to 11 billion yen in the current period, and adjusted operating profit came to 280.8 billion yen, an increase of just under 20% from 234.6 billion yen a year earlier. Operating cash flow in the first half was 341.8 billion yen, of which 109.2 billion yen was used to buy back shares and 73.3 billion yen for dividend payments to owners of the parent, while a further 268.5 billion yen of treasury shares were cancelled. The full-year forecast remains modest, at 4.5 trillion yen in revenue, up 1.6% from the previous year, and 340 billion yen in net profit, up 3.9%.

Back Nine Golf, the largest and fastest-growing indoor golf franchise, has announced a new partnership with Bridgestone Golf to bring Bridgestone's precision golf balls into Back Nine's indoor simulator venues. The collaboration aims to deliver a more consistent and optimal simulator experience by pairing Back Nine's modern indoor environment with Bridgestone's innovative balls, which are proven on Tour by players such as Tiger Woods, Chris Gotterup, and Jason Day. Back Nine CEO Wil Bangerter stated that performance matters at every level, especially indoors where precision and consistency shape the experience, and that Bridgestone shares the commitment to quality. Bridgestone Golf director of marketing David Vogrin noted that indoor golf is one of the fastest-growing segments of the game and that the partnership allows the company to extend its ball-fitting expertise into a data-rich environment. Back Nine currently operates over 200 locations across four countries, with 300 more under development.