Subaru Corporation

Subaru of America, Inc. unveiled anniversary editions of its 2027 Subaru WRX and 2027 Subaru BRZ sports cars at Boxerfest 2026 in York, Pennsylvania, honoring the chassis codes of the models when they first arrived in the U.S. 25 and 15 years ago. The 2027 Subaru WRX GD25 is limited to 350 units, painted exclusively in World Rally Blue with gold-painted 19-inch alloy wheels, gold-painted Brembo calipers, Bridgestone Potenza S007 tires, and a dry carbon fiber swan-neck rear wing from Subaru Tecnica International, the same component used on Travis Pastrana's WRX ARA25L rally car. It is powered by a 271-horsepower, 2.4-liter turbocharged SUBARU BOXER engine with Symmetrical All-Wheel Drive and a 6-speed manual transmission with an STI short shifter, and arrives in summer 2027. The 2027 Subaru BRZ ZC15 is limited to 300 units, painted exclusively in Ceramic White with matte bronze wheels, gold-painted Brembo calipers, and bronze side-sill decals, and is powered by a 228-horsepower, 2.4-liter SUBARU BOXER engine paired exclusively with a 6-speed manual transmission driving the rear wheels, arriving in early 2027. Reservations for both models begin in 2026, with detailed specifications and pricing to be announced closer to market launch.

Motorq and Subaru of America announced a partnership to stream native Subaru telematics directly into Motorq's Connected Vehicle Intelligence platform for fleet operators, beginning with model year 2027 vehicles. The agreement marks the first time Subaru has made embedded vehicle data available directly to fleet operators in the United States, and expands Motorq's integrated footprint to 13 global original equipment manufacturers and 25+ brands. Under the partnership, Subaru's Connected Services platform will stream vehicle telemetry directly to Motorq, which will ingest, unify, and normalize signals such as vehicle location, odometer readings, and verified diagnostic trouble codes from Subaru's embedded sensors, with Motorq's Fuse AI generating maintenance and cost-saving recommendations. Fleet administrators can manage driver consent centrally, and Subaru's Fleet Connectivity Program is available on telematics-enabled model year 2027 gas and hybrid vehicles, with prepaid connectivity addable at vehicle ordering. Motorq Co-Founder and CEO Arun Rajagopalan said the partnership bridges factory connectivity and fleet software at a fraction of the cost of aftermarket devices, while Subaru of America Vice President of Field and Distributor Operations Tim Tagye said it gives operators direct, intelligent visibility into their fleets.

Subaru has entered a strategic collaboration with onsemi to evaluate its Embedded Power Platform, a step toward integrating next-generation power architectures into future electric vehicles. Under the partnership, Subaru gains early access to engineering samples and technical expertise as it assesses whether onsemi's power semiconductor integration can deliver scalable, efficient solutions for vehicle electrification. The two companies said the work will explore how a more integrated power system design can improve vehicle performance, efficiency and design flexibility as automakers expand their electrified lineups. The collaboration was announced by onsemi on GlobeNewswire.

Chrysler scored 67 out of 100 in the ACSI Automobile Study 2026, the lowest among 16 mass market brands and well below the segment average of 78. Toyota led the mass market rankings with a score of 83, followed by Subaru at 81. The survey, based on 6,699 responses collected from July 2025 to June 2026, evaluated factors including comfort, driving performance, safety, dependability, and technology. Chrysler, owned by Stellantis, sold fewer than 125,000 vehicles in 2024, an 80% decline from nearly 600,000 in 2005, and now offers only two minivan models. Stellantis has signaled a desire to revive the brand, but expanding the lineup into SUVs or pickups would create direct competition with its own Jeep and Ram brands, making a meaningful recovery nearly impossible without billions in investment.

U.S. electric-vehicle sales rose 15% in the second quarter to 247,226 units, driven by new model launches from Toyota and Subaru. Toyota tripled its U.S. EV sales with the BZ Woodland and C-HR, while Subaru doubled its EV sales after introducing the Trailseeker and Uncharted. Total industry volume remained more than 20% below the same period last year. In the used-EV market, second-quarter transactions rose 22% from a year earlier, and since the war in Iran began, the average U.S. transaction price for a used EV has increased 12% to $38,342, twice the rate of increase for used gasoline-powered vehicles, according to Cox Automotive.

Japan's weakening yen could deliver a combined profit upside of roughly 934 billion yen, or $5.8 billion, to the country's major automakers if the currency stays near current levels, according to Bloomberg estimates. Toyota, Honda, Nissan, Subaru, and Mazda all used more conservative exchange-rate assumptions in their forecasts, with Toyota's May forecast assuming 150 per dollar while the yen has been trading around 161. Toyota estimates that every 1 yen decline against the dollar adds 50 billion yen to operating profit, and Bloomberg-compiled analyst estimates average 4 trillion yen for Toyota's operating profit, above its 3 trillion yen forecast. The setup could strengthen further as energy and raw material costs ease, with crude down more than 30% in yen terms from its late-April peak, and Bloomberg Intelligence analyst Tatsuo Yoshida said the shift could become a major positive factor for Toyota and Honda. Outside automakers, the impact is more mixed, with airlines potentially benefiting from lower jet fuel prices but still facing dollar-linked cost pressures, while a survey showed 40.7% of companies said the late-May exchange rate near 159 per dollar had a negative impact.